India-Advertising-Video-on-Demand-AVOD-Market-Size-Growth-and-Outlook-2026-2034
                     India Advertising Video on 
Demand (AVOD) Market 
Size, Growth & Outlook 
(2026-2034)
Strategic analysis of digital streaming, ad-tech evolution, and regional 
content consumption.
MARKET OVERVIEW
Digital Advertising Boom
2025 Market Size 2034 Forecast
USD 2.07 Billion USD 19.17 Billion
CAGR
28.07%
Market Forecast Graph
9.20% CAGR
2025-2033
The India AVOD market demonstrates 
robust growth trajectory, driven by 
increasing digital adoption and 
expanding internet infrastructure across 
urban and rural markets.
Study Timeline & Methodology
Historical Period 1
2019-2024
2 Base Year
2024
Forecast Period 3
2025-2033
This comprehensive analysis examines historical trends, current market dynamics, and future projections using rigorous research 
methodologies including primary interviews, secondary research, and expert validation.
KEY INSIGHTS
Critical Takeaways
Explosion of Regional Content
Vernacular video growth driving market expansion
Rise of Short-Form Video
Reels and Shorts dominating consumption patterns
Mobile-First Consumption
Smartphones becoming primary viewing device
Market Demand Drivers
Affordable High-Speed Internet
5G rollout enabling seamless streaming experiences across India
Smartphone Penetration
Rapid adoption in Tier-2 and Tier-3 cities expanding viewer base
Shift from TV to Digital
Consumers migrating from traditional television to streaming 
platforms
GROWTH FACTORS
Economic & Strategic Expansion
Driving Market Evolution
The AVOD market is experiencing transformative growth 
through technological advancement and strategic innovation. 
Programmatic ad buying has revolutionised efficiency, enabling 
precise audience targeting and optimised ad spend.
Hyper-local targeting capabilities allow advertisers to reach 
specific demographics with unprecedented accuracy, whilst the 
rise of Connected TV (CTV) advertising opens new premium 
inventory opportunities for brands seeking engaged audiences.
Sustainability & Technology
AI-Driven Content Ad-Tech Innovations Data Privacy Compliance
Recommendations
Non-intrusive ad formats enhancing user Adherence to DPDP Act ensuring 
Machine learning algorithms personalising experience whilst maintaining advertiser consumer trust and regulatory 
viewer experiences and increasing effectiveness compliance
engagement rates
TRENDS
Shaping the Future
Market Evolution
Interactive and shoppable ads are 
revolutionising viewer engagement, 
allowing seamless transitions from content 
consumption to purchase decisions.
Influencer The growth of Free Ad-Supported TV 
Shoppable Ads FAST Channels Marketing
(FAST) channels provides viewers with 
premium content at no cost, whilst 
influencer-led marketing leverages trusted 
voices to drive authentic brand 
These transformative trends are redefining how brands connect with audiences, 
connections.
creating immersive experiences that blend entertainment with commerce.
Ad Format Segmentation
Pre-Roll Ads Mid-Roll Ads
Dominant Format High Engagement
Highest reach and brand Strong performance in long-form 
awareness, appearing before content with committed viewers
content begins
Post-Roll Ads
Completion Bonus
Targeting engaged audiences who watched content to the end
Content Type Analysis
Content Distribution
Entertainment content, including movies 
and series, commands the largest market 
share, driven by India's robust film 
industry and growing appetite for original 
digital content.
Sports content maintains strong 
viewership, particularly cricket, whilst 
news and user-generated content (UGC) 
continue to grow as audiences seek 
diverse viewing options across platforms.
Entertainment Sports News User Generated
Regional Market 
Distribution
North India South India West India
High vernacular Strong regional film Corporate ad 
demand driving industry powering spend 
Hindi and Punjabi Tamil, Telugu, and concentration in 
content Malayalam content Mumbai and 
consumption Gujarat markets
East India
Emerging market with growing Bengali content and digital adoption
COMPETITIVE LANDSCAPE
Market Structure
Strategic evaluation of key players shaping India's AVOD ecosystem through innovative content strategies and technological advancement.
YouTube Disney+ JioCinema MX Player
Hotstar 
Market leader Disruptive free Strong regional 
(Free tier)
with extensive streaming model content focus 
UGC and Premium sports with exclusive with diverse 
professional and sports rights vernacular 
content library entertainment offerings
content with ad-
supported access
Zee5
Extensive library 
of Indian 
languages and 
original 
productions
Value Chain Analysis
Ecosystem Dynamics
Content Creators The AVOD value chain represents a 
sophisticated ecosystem where content 
creators produce engaging material, 
AVOD Platforms platforms aggregate and distribute 
content, ad networks facilitate 
programmatic transactions, and 
Ad Networks/SSPs
advertisers reach target audiences.
Each stakeholder plays a critical role in 
Advertisers
monetisation, with revenue flowing back 
through the chain based on viewership 
metrics and engagement rates.
RECENT DEVELOPMENTS
Recent Industry Developments
JioCinema's Free IPL YouTube Shorts Monetisation
Strategy
Revolutionary approach offering Platform updates enabling creators to 
premium cricket content without earn revenue from short-form content, 
subscription fees, disrupting traditional accelerating the shift towards bite-sized 
sports broadcasting models and video consumption and creator economy 
attracting massive viewership numbers growth.
across India.
Report Highlights
Comprehensive Analysis Framework
Historical & Forecast Segment Breakdown Strategic Opportunities
Analysis
In-depth analysis across ad formats, Identification of growth areas, 
Detailed examination of market content types, and regional markets emerging trends, and investment 
evolution from 2019-2024 with potential
projections through 2033
IMARC Group
Your Trusted Research Partner
IMARC Group is a leading market research 
and consulting firm providing 
comprehensive industry analysis, strategic 
insights, and actionable intelligence to 
businesses worldwide.
Website: www.imarcgroup.com
Email: [email protected]
INVESTMENT OUTLOOK
Market Opportunities
140% 500M+ 22
Growth Potential Internet Users Regional Languages
Market expansion from 2024 to 2033 Expanding digital audience base Content diversification opportunities
The India AVOD market presents compelling investment opportunities driven by demographic advantages, technological 
infrastructure development, and evolving consumer preferences towards digital-first entertainment consumption.
Future Outlook
Transformative Key Predictions
Decade Ahead
• Regional language content to 
The next decade will witness match Hindi viewership by 
unprecedented transformation in 2030
India's AVOD landscape. Artificial • CTV advertising to capture 
intelligence will personalise content 30% of AVOD ad spend
discovery, 5G networks will enable • AI-powered personalisation 
seamless 4K streaming, and becoming industry standard
regional content will achieve parity • Shoppable video ads driving 
with mainstream offerings. direct commerce integration
Advertisers will leverage advanced 
analytics for precision targeting, 
whilst platforms innovate with 
interactive formats that blur the 
lines between entertainment and 
commerce.
Thank You
Partner with IMARC 
Group for Strategic 
Market Intelligence
Access comprehensive research, expert analysis, and actionable insights to 
navigate India's dynamic AVOD market landscape.