How COVID-19 Will Affect Digital Marketing
                     How COVID-19 Will Affect 
Digital Marketing
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INTRODUCTION
      These day internet has become a part of our daily lives, digital marketing proved to 
be important for a brand. Business now focus on creating an online brand image as 
globally there is 4.5 billion internet subscribers. In the past of a few weeks, the 
outbreak of COVID 19 impacted our lives and multiple businesses across the world. 
Marketing spends and many digital marketing activities of the businesses have been 
paused. Hence there is a need to change the marketing strategy to survive in this 
crisis. 
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Impact on Customer Behavior
      Before the lockdown, social media usage was on average 150 
minutes per day. However, in the first week of lockdown, the 
figures jumped to 280 minutes per day, showed a survey. The 
survey added that 75% people were spending more time on 
social media as compared to the before. 
       A solid understanding of these shifts in customer behavior will 
helps to create opportunities for marketers to continue to 
engage their customers. 
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Impacts on Marketing Efforts
Changing customer habits naturally leads to variations in media consumption. 
Marketers and advertisers need to change their existing digital marketing 
efforts. 
Here is how to market during the pandemic, including ways to create a crisis 
marketing strategy and to:
• Help customers rather than simply selling to them.
• Focus on online events and offerings.
• Plan for future growth.
• Empower employees.
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Digital Marketing Recommendations
So, what should you do next? Here are our recommendations for what to do today to 
mitigate risk and create opportunities.
• Assess Your Brand’s Value:  In today’s world, people are turning to brands to meet their 
current needs state. Understanding that needs and shift your marketing strategy is best 
way of marketing. Keep an eye on your customers’ spending trends, competitors’ 
messaging, and media presence to plan your marketing plans.
• Maximize Changes in Media Consumption Trends:   These day media consumption is 
changing as more people change their daily routines. Shifting your media channel mix can 
align with opportunities in market and performance within your campaigns. 
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• Remember That We’re All In This Together: Great brand always inspire people.  Explore 
opportunities to build that brand connection within paid and organic channels.  Also 
remember, be transparent with how you respond to your employees.
• Look Ahead: Looking back at past market downturns and rebounds gives us a glimpse of 
how customers can and will spend after COVID-19 crisis has ended. This knowledge can 
empower your teams to create thorough marketing strategies that will accelerate growth 
when we rebound together globally.
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