Search engine optimization & marketing trends in 2020
                     Search Engine Optimization 
& Marketing Trends
I N  2 0 2 0
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The SEO Pyramid
4. SocialOn-Site User Engagement 
Social Features Social Media & 
Link Building Viral Marketing
Manual Requests & Link 
Creation Scalable, Content-
Based Link Strategies. 3. Links
Keyword Research & 
Targeting 
Accessible, Quality 
Content 2. Keywords Keyword Brainstorming Keywords Terms / Phrase 
Content Unique Text Selection On-Page 
Content Internal Link Targeting (Titles, Metas, 
Architecture Bot URLS, H1s, Text, Internal 
Accessibility Sitemaps 1. Content Anchor Text)
URL Structure Server 
Response Codes.
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Search Engine Optimization and Marketing Trends in 2020, brands and businesses should 
expect an evolution in strategies, moving away from purely text-based strategies, into a 
totally different marketing ballgame that includes voice, images, semantics and a whole lot 
of relevant and personalized content.
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1. The MAD SCRAMBLE FOR POSITION ZERO
 Position No. 1 on Search Engine Results Page is not a 
coveted rank anymore, due to emergence of position 
Zero or rank Zero Snippet.
 The rise of Position Zero to SEO prominence is brought 
about by the overwhelming popularity of VSEO or Voice 
Search Engine Optimization, which is practically 
changing the way SEO works.
 Zero-click Search Results is slowly dominating the SEO 
trend, occupying an overwhelming 62.5% of mobile 
searches and up to 34.4% of search results from 
desktops.
 This growing prominence of Position Zero is changing 
the way brands and businesses strategize their plans.
2. VOICE SEARCH RISES TO PROMINENCE
  The continued rise of Artificial Intelligence (A1) technologies 
however is now helping people get more relevant and more 
appropriate search information using audio content.
 It is expected that within the year 2020, more than 30% to 
50% online searches will be conducted through voice and will 
not require a screen.
 More and more brands are using a voice search strategy as 
an integral part of their digital marketing plan. 
 Optimizing for voice search is aimed at giving an optimized 
customer experience based on value-based content, 
fostering better brand-customer relationship that drives brand 
loyalty.
3. VISUAL SEARCH WILL BE USED MUCH MORE 
EXTENSIVELY
Making an online search not by text nor by voice 
- but by uploading an image - will be used much 
more extensively in the coming year. This is 
made more evident among 62% of Millennials 
who prefer the use of Visual Search above other 
search technologies. 
4. VIDEO SEARCH IS GAINING POPULARITY
The use of video has been a strong element in any Digital Marketing Strategy, and it is now being used as 
another strong element in search engine optimization and marketing.
 Video SEO - optimizing for video search results is gaining 
popularity and importance. This involves the use of online 
video on YouTube or any other channel, optimized with 
captions, descriptions, titles, and text overlays.
 Live Video - streaming veo live is a popular visual digital 
marketing tool used by brands and businesses to events, 
promotions, product demos or for interviews.
 360* Video - the growing trend towards interactive content 
include video, more particularly with the use of video captures 
which people can manually pan left or pan right for a more 
exciting engagement nd experience with targeted customers.
5. CONTENT MARKETING IS STILL THE KING OF SEO
Despite the emergence of new and innovative forms of 
content, well-written and highly relevant content is still the 
king of SEO
 Up to 88% of B2B Digital Marketers make use of 
content marketing to build relevance and credibility 
among targeted customers.
 The use of natural language for search is an important 
element to consider when formulating a content 
strategy for SEO. This is driven by major search 
algorithm updates included in Google's new BERT 
system.
Saletify is one of the Best 
SEO company in Pune which can help 
to boost your digital marketing efforts 
in a optimum way. Being expert 
SEO agency in Pune, we use latest 
tools and technologies to offer result 
oriented SEO solutions for brands. 
https://saletify.com/
Contact Us
Address: 
305, Kumar Primus, Hadapsar,  Pune – 411013, India
Phone:  +91-8530666677
E-mail: [email protected]
Skype:  saletify
Website : https://saletify.com/
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