12 SEO Techniques
                     12 SEO
Technique
sto Increase Organic Traffic in 2021
www.samaritaninfotech.co
m
Below are the Techniques that you 
12 SEO should  be paying attention to increase your site's  Organic Traffic as we move 
Technique Tinhtoey 2're0 2n1o.t the only SEO tactics you'll 
need  to be using, but these techniques 
s should  form a core part of your strategy. 
You  Need To Be  Using in By  working to implement each of these, 
2021 you'll  be able to work on improving your 
Visibility  and Traffic.
Find Your 
Competitors'  Best 
PThe meorer yofuo knorw mabouti ynour gcom pPetitoars' SgEOe strastegy, the better your own site can perform. When you take the  
time to figure out what's working for the websites you compete against on the SERPs, you can take your analysis to 
the  next level and understand why this approach is working before using this insight to inform your own approach.
Analyzing your competitors' top pages can point you in the direction of things like:
A content/keyword 
gap  A link gap
An opportunity to improve your existing 
content  Keyword cannibalization
Inform Your Content Strategy  
Using A Keyword Gap Analysis
When it comes to creating a content strategy, you will typically have two 
main  focus areas:
Optimizing existing content 
 Creating new content
While optimizing existing content is often the most effective starting point (after all, 
it's  easier to see gains from improving content that is already indexed than 
completely new  pieces), most websites will get to a stage where they've optimized all 
of their existing  pieces.
At this point, your efforts should turn to the creation of new content. But one of the  
biggest mistakes that SEOs make when creating content is doing so blindly.You need 
to  be creating content with a purpose and need to be able to justify why every single 
piece  that you create exists. This means taking the time to carefully plan out a strategy 
for the  creation of new content.
Use Digital PR 
To  Earn 
Authority  
BOne aof thce bkigglesit nchakllenges that SEOs face is how to  earn authority backlinkss at scale.
The best way to get other sites to create high-quality, relevant links 
to  yours is to create unique, relevant content that can naturally gain 
 popularity in the Internet community. Creating good content pays 
off:  Links are usually editorial votes given by choice, and the more 
useful  content you have, the greater the chances someone else will 
find that  content valuable to their readers and link to it.
Think of this as creating and  Infographic
promoting content to s
journalists  and publishers 
that they'll want  to cover and 
link to from within  their Research 
articles. Content such as: studies
Expert insights
Driving referral  
Digital PR brings  
traffic
benefits beyond 
just  links, 
including: Increasing 
brand  
awareness
Creating 
social  
engagement
Improve Your  
Organic CTR 
Using  PPC 
TCTR eis ussedt asi an ragnking factor and it's 
something  that you should be optimizing for. But 
let's break  down the elements that can impact 
your site's  click-through rate. Typically, these 
are:
Title tag
Meta description
To determine the best title tag to 
use.
CT
Test at least three different headlines 
but  keep the description the same for 
each. You're not goingR to get like-
for-  like title tags and meta  
descriptions with ads due to 
To determine the best description to the
use. way ad headlines 
and  descriptions are 
structured, but  you'll get 
Test at least three different ones but some powerful data  around 
keep  the title/headline the same for 
each. key phrases and  headings, as 
an example.
Optimize For  
'People Also 
AThe SsERkPs i'n 2020 go way beyond the '10 blue links' that once  
occupied Google's first page, and smart SEOs need to be 
working  to take advantage of as many SERP features as 
possible.
There are a whole host of reasons why you should be 
paying  attention to PAA, including:
They can help you to rank twice on page 1, with it being possible to hold a PAA result and first page ranking, 
unlike  with featured snippets.
They can help you to appear prominently at the top of the SERPs as an answer to the questions your customers 
are  asking, with over 75% of PAA results showing in the top three results.
They can be triggered as query refinements for the kinds of questions that Google might struggle to 
interpret.
We've already discussed how 
diffi cult it  can be to build quality 
Steal Your  backlinks, but one  great tactic you 
can use is a variant of  broken link 
Competitor's  building.
Broken While this tactic is typically based 
around  finding broken links, creating 
Backlinks content that  fits the link, and 
reaching out to try and get  it 
repointed to your piece (rather than 
the  one that's dead),
use to get a head start: finding the 
links that  point to 404 pages on your 
competitors'  websites. Enter your 
competitor's domain  into the 
SEMrush Backlink Analytics Tool,  
head to the 'indexed pages' tab, and 
tick the  'Target URL error' box.
Use Supporting 
Content  To Show 
TGoooglep wanitsc to raank lthe  bEest rxesulpt for eany rgivten isesarche query, and that's why 
it's  so important for you to think about optimizing for topics, not just single 
keywords.
You need to be demonstrating topical expertise to stand a chance of ranking at 
the  top of the SERPs for your main 'money' keywords, and this means getting to 
grips  with the concept of supporting content. Familiar with topic clusters?
Essentially, this is the process of creating cluster content that's 
internally  linked back to a pillar page. These are more in-depth pages 
that answer a  specific question about your broad topic and links back to 
the main pillar  page. This strategy allows you to also create content 
that's optimized for  long-tail keywords.
Use Internal Links 
To  Supercharge Page 2 
RanHakve you got keywords that are ranking on page 2 that need boosting onto the first  paigne of gthe SsERPs? Adding internal links that point to these pages could help 
you to  achieve this.
Internal linking passes both PageRank (link authority) and relevancy signals.
Internal linking is a massively underutilized SEO technique, and it's often 
enough  to see these page 2 rankings jump onto page 1.
To take advantage of internal linking, you first need to find opportunities to 
boost  page 2 positions.
Optimize Core Largest Contentful Paint:
This is the time that it takes for the main 
Web  Vitals content of a  page to load. Ideally, this will be 2.5 seconds or faster.
In 2021, Core Web Vitals will become a ranking signal, with 
several  metrics that impact page experience coming together 
alongside
these, including:
First Input Delay:
Mobile- This is when it takes for a page to become 
interactive,  with this ideally being less than 
friendliness  
100 milliseconds.
Safe-
browsing
HTTPS
Intrusive interstitial
Cumulative Layout Shift:
This relates to the amount of layout shift of 
visual  page content that is unexpected, with 
this ideally  being less than 0.1.
In Google's 
own  words:
Core Web Vitals are the subset of Web Vitals that 
apply  to all web pages, should be measured by all 
site owners,  and will be surfaced across all Google 
tools. Each of the  Core Web Vitals represents a 
distinct facet of the user  experience, is 
measurable in the field, and reflects the  real-
world experience of a critical user-centric 
outcome.
Make Your PR Team's Efforts Work  
Harder For SEO and Turn Brand 
Mentions  Into Links
Most businesses find themselves mentioned in the online press from 
time  to time, even if they're not actively working on a PR strategy.
While this will almost certainly satisfy a PR expert's goals, SEOs  
understand the power of editorially earned links. So, let's look at 
why  brand mentions often get used by journalists rather than 
links:
There's nothing linkable (an asset that adds value when linked 
to)  The (time-pushed) journalist simply hasn't linked out
It's definitely possible to turn brand mentions into links; you just need 
to  focus your efforts on persuading a publication that your link adds 
value.
Optimize 
For  Image 
ISf yoeu're anot ropctimihzing for image search, there's an excellent  chance that you're missing out on opportunities to grab traffic  
from a source that your competitors probably aren't 
considering.  Let's not also forget that visual search is a big 
deal.
Reading our guide to image SEO will help you to dive deep into the tactics that 
you  should be using to optimize your site's images, but in short, you need to be  
considering:
Alt tags  
File 
names
Resizing images to the needed 
dimensions  Reducing file sizes
Creating an image sitemap  
Hosting your images on a 
CDN
Clean Up 
Toxic  Links
Just as backlinks can help your website rank higher on Google, 
the  wrong type of links can also harm your rankings.
If we look at Google's Link Schemes guide, we can see their stance on links 
deemed  to be unnatural or toxic:
Any links intended to manipulate PageRank or a site's ranking in 
Google  search results may be considered part of a link scheme and a 
violation of  Google’s Webmaster Guidelines. This includes any behavior 
that  manipulates links to your site or outgoing links from your site.
At best, these links will be ignored. At worst, they could harm your 
rankings.
Than
k  
you!
Questions? 
Clarifications?  Let 
us know!
Check more on  www.sa
maritaninfotech.com
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COM