Digitalization & Online Booking Trends in UAE Car Rental | Sample Report by Ken Research
                     April 
2020
UAE Car Rental, Leasing And 
Limousine Market Outlook To 
2029
Driven By Growing Corporate 
Ecosystem and Growth in Tourism 
Backed Up Government Initiatives and 
Annual Events
Author: Gagan Bajpai, Aarsh Gugliani and Monika Singh  |  Vertical: 
Automotive, Transportation and Warehousing  |  Region: Middle East
Shaped by Rising Tourism Influx, Infrastructure Development & Expo Legacy, Technological 
Advancements (Online Booking, Telematics).
Table of 
Contents
1 1. Executive 
Summary
1.1 Executive Summary of UAE Car Rental, Leasing And 
Limousine Market
2 2. Market 
Overview
1. Market Definition and Scope
2. Market Size Analysis
1. Market Volume (Units)
2. Market Revenue (USD million)
3. Historical Data Analysis (2014–
2018)
4. Forecast (2019–2024) and 5-Year 
CAGR
3 3. Market Segmentation of UAE Car Rental, Leasing And Limousine, 
2025
1. Segmentation by Service Type: (Car Rental, Leasing, Limousine Services)
2. Segmentation by Vehicle Type: (Economy & Compact, Midsize, Premium & 
Luxury, SUVs)
3. Segmentation by End User: (Corporate, Individual, Distribution Channel, Fuel 
Type)
4. Segmentation by Distribution Channel: (Online, Offline, Rental Duration, 
Geography)
4 4. I5n.duSsteryg mentation by Fuel Type: (Petrol, Diesel, Hybrid, Electric)
Analysis
1. Growth Value Drivers
1. Rising Tourism Influx
2. Infrastructure Development & Expo Legacy
3. Technological Advancements (Online Booking, 
Telematics)
2. Industry Challenges
1. High Fleet Acquisition & Maintenance Costs
2. Regulatory Compliance Complexity
3. Competition from Ride-Hailing Platforms
3. Opportunities
1. Electric Vehicle Fleet Integration
2. Expansion of Corporate Lease Contracts
3. Strategic Alliances with Tourism & Hospitality 
Players
4. Key Trends
1. Digitalization & Mobile App Adoption
2. Subscription-Based Mobility Models
3. Data Analytics for Dynamic Pricing
4.4.4 Focus on Sustainable & Green 
Mobility
5 5. Value Chain and Industry 
Taxonomy
1. Value Chain Analysis
1. Suppliers (OEMs, Parts Vendors)
2. Service Providers (Maintenance, Repair)
3. Distribution Channels (Online Aggregators, Direct 
Outlets)
4. End Consumers (Leisure, Business)
2. Industry Taxonomy
1. Definition of Segments, Sub-segments and Service 
Models
6 6. Regulatory 
Framework
1. Licensing and Permit Requirements
2. Safety and Technical Standards
3. Environmental & Emissions Regulations
4. Insurance, Liability and Consumer 
Protection
5. Government Incentives and Policy 
Initiatives
7 7. Competitive Landscape of the Uae Car Rental, Leasing And 
Limousine
1. Major Companies Covered: (Enterprise Holdings, Al-Futtaim Group, Avis Budget Group, Hertz 
International, Europcar Mobility Group, and Others)
2.Operational Parameters: (Company, Headquarter, Market Share (%), Fleet Utilization (%), Average 
Daily Rate (USD), Revenue Growth (%), and Others)
3. Financial Parameters: Market Shares, Revenues, and Profit Margins
8 8. Future Market Segmentation of Uae Car Rental, Leasing And Limousine, 
2030
1. Segmentation by Service Type: (Car Rental, Leasing, Limousine Services)
2. Segmentation by Vehicle Type: (Economy & Compact, Midsize, Premium & 
Luxury, SUVs)
3. Segmentation by End User: (Corporate, Individual, Distribution Channel, Fuel 
Type)
4. Segmentation by Distribution Channel: (Online, Offline, Rental Duration, 
Geography)
9 9. A5n.alSysetg mentation by Fuel Type: (Petrol, Diesel, Hybrid, Electric)
Recommendations
1. TAM / SAM / SOM Analysis
2. Strategic Growth Priorities
3. Partnership, JV and M&A 
Opportunities
4. Technology Investment Roadmap
1 10. Research 
Methodology
0
10.1 Data Collection 
Sources
2. Market Estimation Approach
3. Forecasting Techniques & 
Models
4. Key Assumptions and 
Limitations
1 11. 
Disclaimer
1
12. Contact 
Us
1
2
0
1
Executive 
Summary
Executive Summary
Exhibit 1.1
Taxonomy & Market Size of UAE Car Rental, Leasing And Limousine 
Market
UAE Car Rental, Leasing And Limousine 
Market (USD XX Bn)
By Service Type By Vehicle Type
Car Rental Leasing Limousine Services Economy Midsize Premium & Luxury
XX% XX% XX% & XX% XX%
Compact 
Car rental Leasing 
XX%
dominates with captures XX% 
XX% revenue revenue, Economy & Midsize Premium & 
share, growing expanding at Limousine 
compact vehicles luxury vehicles 
at XX% CAGR. XX% CAGR. services hold 
XX% revenue, vehicles lead 
account for XX hold XX% 
% share, 
growing at XX with XX% share, growing 
share, growing expanding at % CAGR. at XX% CAGR.XX% CAGR.
Rental Lease at XX% CAGR.
Duration Type 
(XX%) (XX%)
Fuel Fuel 
Service Fuel Type (XX Type (XX
Purpos Type (XX %) %)
Drive Contrac e (XX %)
Mode t %)
(XX%) Tenure Transmissio Transmissio
(XX%) Transmissio n (XX%) n (XX%)
n (XX%)
Bookin Seating Seating 
Custome
g Seating Capacit Capacit
r Profile 
Channe Capacit y
(XX%) y
l (XX%) y (XX%) (XX%)
(XX%)
By End Corporate Individua Distribution Fuel Type
User l Channel
By Distribution Online Offline Rental Geograph
Channel Duration y
By Fuel Petrol Diesel Hybrid Electric
Type
Source: Ken Research Analysis
Note 1: Exhibits are illustrative; detailed numbers appear in the full 
report.
Note 2: XX% denotes CAGR.
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RESERVED
02
Uae Car Rental, 
Leasing And 
Limousine Market 
Outlook
Uae Car Rental, Leasing And Limousine Market Outlook
Uae Car Rental, Leasing And Limousine Market Scenario
UAE’s car rental, leasing and limousine market is experiencing robust expansion driven by tourism 
rebound, corporate mobility demand and technological adoption. Current dynamics showcase offerings 
ranging from short-term rentals to long-term leasing and luxury chauffeur services. Key trends include 
digital booking platforms, subscription models and AI-enabled fleet management enhancing customer 
convenience and effi ciency. Value drivers such as economic diversification, infrastructure growth and 
regulatory support for mobility are expected to propel the market. Tailwinds from visitation and preference 
for contactless services will catalyze growth, while challenges include regulatory shifts and fleet 
electrification. Emerging scenarios envisage increased ride-hailing integration and pricing models.
Exhibit 2.1
Illustrative Uae Car Rental, Leasing And Limousine Market Overview
CAGR: XX%
X X % X X %
X X % X X %
X X % X X %
X X % X X %
X X % X X %
X X % X X %
2 0 2 5 2 0 3 0
B y  S e r v i c e  Car Rental Leasing Limousine 
Type Services
B y  Veh i c l e  Economy & Compact Midsize Premium & Luxury
Type
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in the final 
report.
Note 2: All revenue and financial numbers are for current year and financial year, i.e., 2025 & 2030.
Note 3: XX% in the above exhibit denotes market size.
Note 4: Disclaimer: The outlook is based on available data and subject to change.
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03
Market Segmentation 
of UAE Car Rental, 
Leasing And Limousine 
Market
Market Segmentation of UAE Car Rental, Leasing And Limousine Market
UAE Car Rental, Leasing And Limousine Market Segmentation
The UAE Car Rental, Leasing and Limousine market is segmented By Service Type into Car Rental (XX% share), Leasing 
(XX%) and Limousine Services (XX%). Car Rental leads on strong inbound tourism, while Leasing gains from 
corporate fleet expansion. By Distribution Channel, Online bookings surged at a XX% CAGR versus Offline. Vehicle Type 
segmentation shows SUVs (XX%) outpacing Economy & Compact (XX%), Midsize (XX%) and Premium & Luxury (XX%) 
as families favor space and safety. By End User, Corporate accounts for XX%, with Individuals at XX%, creating growth 
in flexible short-term Rental Duration (XX%) plans. In Fuel Type, Petrol remains dominant, but Electric adoption rose by 
XX% in 2023. Recent digital-fleet management pilots and subscription models highlight emerging opportunities.
Exhibit 3.1
Illustrative Market Segmentation of UAE Car Rental, Leasing And Limousine Market
SUVs Electric 
Limousin XX% XX%
Booking Seating 
e 
Channel (XX Capacity (XX
Services 
%) %)
XX% Individua Offline 
l XX XX% Hybri
% d 
XX%
Premium & 
Luxury XX%
Diese
Drive Transmissio
Leasin l XXMode n (XX%)
g XX %(XX%)
% Midsize 
XX%
Onlin Petrol 
Car Corporat e XX XX%
Rental e XX %
XX% %
Economy Fuel 
Rental & Type 
Duration (XX Compact (XX%)
%) XX%
By Service Car By Vehicle SUVs By End By By Fuel 
Type Rental Type User Distributio Type
n Channel
Key Takeaways:
Car Rental leads on strong inbound 
tourism. Leasing gains from corporate 
fleet expansion. Online bookings surged 
at a XX% CAGR. Electric adoption rose by 
XX% in 2023.
Source: Ken Research Analysis
Note 1: This exhibit serves as a visual representation. The final chart will include additional segments along with detailed 
statistics in the final report.
Note 2: All revenue and financial numbers are for the current year.
Note 3: "XX%" in the above exhibit denotes market shares.
COPYRIGHT KEN RESEARCH. ALL RIGHTS 
RESERVED
04
Overview And Genesis 
Of The Uae Car Rental, 
Leasing And Limousine 
Market
Overview And Genesis Of The Uae Car Rental, Leasing And Limousine Market
Uae Car Rental, Leasing And Limousine Market Ecosystem
The UAE car rental, leasing and limousine ecosystem comprises large multinationals, mid-tier specialists 
and small local operators, each with a distinct business model canvas. Large enterprises partner with OEMs, 
airports and fintechs, deploy 20,000+ vehicles and digital platforms, and monetize through diversified daily 
rentals, subscriptions and chauffeur services; they invest heavily in IT, marketing and brand equity. Medium 
firms focus on corporate leasing and event limousines, sourcing 1,000–5,000 cars via financing partners, 
selling flexible lease contracts and add-on insurance through B2B sales teams and online portals. Small 
operators maintain 100–500 vehicles, collaborate with insurers and garages, offer budget rentals via 
aggregators, and generate revenue from short-term hires with minimal overhead.
Exhibit 4.1
Illustrative Ecosystem of Uae Car Rental, Leasing And Limousine Market
Entity type Revenue Streams Players
▶  Daily/weekly/monthly rental fees
Hertz 
▶  Insurance (CDW, TP), deposit handling Avis 
Car Rental
▶  Mileage fees (capped vs unlimited) Budget 
Europca
▶  Add-ons: GPS, child seats, additional driver, 
r
Wi-Fi
Al-Futtaim 
▶  Fixed monthly/annual lease payments
Leasing DIAC 
▶  Maintenance & service packages (Dubai Islamic 
Car Leasing
▶  Insurance and roadside assistance Auto Leasing) 
Emirates 
▶  Mileage allowance or over-mileage 
Financial Leasing
charges
Union Lease
▶  Hourly/daily hire rates
Carey 
▶  Airport transfers premium fees (Emirates) 
Limousine / Chauffeur 
Services ▶  Corporate/event contracts & retainer 
Blacklane
fees Royal Chauffeur 
Dubai Limo 
▶  Package deals (weddings, city tours)
Service
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05
Competitive 
Landscape
Competitive Landscape (1/3)
Competitive Landscape Overview
Hertz leads with an asset-heavy global fleet, partnering with airlines and airports to serve corporate and 
leisure renters via digital and counter channels; revenue stems from rental and ancillaries, costs from fleet 
acquisition and maintenance. Avis Budget uses a franchise network, collaborating with local agencies to 
offer corporate/leisure rentals online and at counters; revenue from rentals and service fees. Sixt is digital-
first, sourcing premium vehicles through OEM partnerships, targeting business travelers via app bookings 
with lease and rental income. Europcar’s integrated mobility model spans car sharing and corporate leasing 
via digital and B2B channels, earning from subscriptions and rentals.
Diamondlease specializes in full-service SME leasing, earning fixed fees and maintenance charges.
Exhibit 5.1
Illustrative Market Shares of Key Players in Uae Car Rental, Leasing And Limousine Market
Note: These are illustrative representations and do not reflect actual data or real-world figures
Source: Ken Research Analysis
Note 1: The XX% in the exhibit represents the market share of each 
company. Note 2: The exhibit serves as an illustration, with numbers 
currently masked. Note 3: All revenue and financial numbers are for the 
current year.
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RESERVED
Competitive Landscape (2/3)
Exhibit 5.2
Illustrative Competition Matrix of Uae Car Rental, Leasing And Limousine Market
Major Players in Uae Car Rental, Leasing And Limousine Market
Figure represents cumulative market share for only the product 
segment.:
Uae Car Rental, Leasing 
And Limousine Market: 
USD XX Bn
Note: These are illustrative representations and do not 
reflect actual data or real-world figures
Large Medium Small 
Players Players Players
Source: Ken Research Analysis
Note 1: The XX% in the exhibit shows the market share of each company, which represents the company's contribution to the total 
market.
Note 2: The exhibit serves as an illustration, with numbers currently masked.
Note 3: All revenue and financial numbers are for the current year.
Note 4: Enterprise size categories based on annual revenue in US€—Large > 200 Mn; Medium 50 Mn–200 Mn; Small < 50 Mn.
COPYRIGHT KEN RESEARCH. ALL RIGHTS 
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Competitive Landscape (3/3)
Exhibit 5.3
Illustrative Cross Comparison of Key Players in UAE Car Rental, Leasing And Limousine 
Market
Average Customer 
Market Fleet Revenue EBITDA Asset 
Daily Satisfaction 
Company Headquarter Share Utilization Growth Margin Turnover 
Rate Score (out 
(%) (%) (%) (%) (×)
(USD) of 10)
St. 
Enterpris
Louis, XX% XX% XX XX% XX% XX XX
e 
Missouri
Holdings
, USA
Al-
Dubai, UAE XX% XX% XX XX% XX% XX XX
Futtaim 
Group
Parsippany, 
Avis 
New Jersey, XX% XX% XX XX% XX% XX XX
Budget 
USA
Group
Hertz Estero, 
XX% XX% XX XX% XX% XX XX
Internation Florida, 
al USA
Europca
r Paris, France XX% XX% XX XX% XX% XX XX
Mobility 
Group
Pullach, 
Sixt SE XX% XX% XX XX% XX% XX XX
German
y
Thrifty Estero, 
XX% XX% XX XX% XX% XX XX
Car Florida, 
Rental USA
Diamondlease Dubai, UAE XX% XX% XX XX% XX% XX XX
Fast Rent Abu 
XX% XX% XX XX% XX% XX XX
A Car Dhabi, 
UAE
Ekar Dubai, UAE XX% XX% XX XX% XX% XX XX
Source: Ken Research Analysis
Note 1: The XX% and XX values in the exhibit represent placeholder data and will be replaced with actual figures in the final 
report.
Note 2: All revenue and financial numbers are for the current year.
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RESERVED
06
Analyst 
Recommendation
Analyst Recommendation
TAM/SAM & SOM Analysis
Exhibit 
6.1
Target Addressable Uae Car Rental, Leasing And Limousine Market Outlook 
To 2024
TAM = USD XX Bn (Aggregated 
anticipated total UAE consumer and 
corporate vehicle hire expenditures 
across rental, leasing, limousine 
segments.)
SAM = USD XX Bn (Portion of TAM 
from major Emirates’ metro areas 
focusing on premium fleet and 
corporate contracts.)
SOM = USD XX Bn (Projected 
share within SAM based on 
current network coverage, 
brand alliances, and fleet 
utilization benchmarks.)
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in 
the final report.
Note 2: All revenue and financial numbers are for the current year.
COPYRIGHT KEN RESEARCH. ALL RIGHTS 
RESERVED
0
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How can we add value 
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Strategy & Transformation
▶ Digital transformation in ▶ Portfolio & Growth strategy 
freight transportation for freight transportation
▶Regulatory compliance and 
sustainability standards (ISO 
14001, IMO Safety Guidelines, 
DOT Compliance, FMCSA 
Regulations, IATA Cargo 
Regulations, EU Emission 
Standards, LEED for Green 
Logistics)
Growth and Scale-Up Cost and Performance Excellence Customer Loyalty and Experience Investment Advisory
Expansion into AI-driven Cost optimization through Stakeholder engagement: ▶Feasibility studies and 
logistics, autonomous route optimization, fleet Shippers, logistics providers, investment planning for 
trucking, and blockchain- automation, and predictive government agencies, e- logistics networks, 
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▶Growth in AI-powered fleet ▶Expansion into multimodal ▶Investment screening for 
management, predictive freight solutions, drone ▶AI-driven predictive analytics sustainable logistics startups, 
cargo tracking, and smart deliveries, and autonomous for demand forecasting, fuel smart transportation firms, 
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congestion analysis
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hybrid fleets, carbon- for reduced operational ▶Digital twin technology for advisory for sustainable 
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green freight corridors cargo optimization route planning, and autonomous trucking, and 
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vehicle navigation, smart container ships, rail logistics, freight scheduling, real-time 
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Optimized fuel consumption, 
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Enablement and Implementation
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tech firms, and third-party operations, warehouse 
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optimization for real-time 
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Ken Offerings
Our Solutions to Help Increase Stakeholder 
Value
Category Operational Efficiency Cost Management
> Key Focus Areas with > - Increase on-time delivery rate > - Reduce cost per mile 
Embedded KPIs through route optimization through optimized load 
planning
> - Improve fuel effi ciency with
modern vehicles > - Lower maintenance costs 
with proactive servicing
> - Enhance vehicle uptime via
predictive maintenance > - Improve fuel cost 
management with energy-
effi cient practices
Customer Experience Fleet Management Market Expansion & 
& Satisfaction Share Growth
> - Optimize fleet utilization 
> - Increase customer rate through load > - Expand market share 
satisfaction (CSAT, NPS) with optimization % in emerging regions 
timely deliveries > - Improve fleet turnover rate through strategic 
> - Improve lead time accuracy for better operational 
routes
with real-time tracking effi ciency > - Increase freight volume 
systems > - Increase maintenance with customer 
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Research Methodology
1. Desk 2. Expert Interviews 3. Sanity Check 4. Forecasting 
Research Models Modeling
Conducted interviews 
Sources with industry experts 
Applied a proxy model Developed future 
and key stakeholders to 
using the number of market forecasts  using 
Utilized industry gain insights into market 
users, frequency of historical data analysis 
reports, government trends, challenges,  and 
rental, and average spend and trend 
publications, and opportunities.
to estimate the extrapolation to 
company websites to 
addressable  market size. predict growth in the 
gather data on the UAE 
UAE car rental, leasing, 
car rental, leasing, and 
and limousine market.
limousine market.
SAMPLE SIZE BY 
STAKEHOLDERS
By Stakeholders Number of Respondents
C Level Executive ~ 
Respondents
Operational/Regional ~ 
Managers Respondents
Business Development / Sales ~ 
Manager Respondents
Other -Key opinion leaders from Associations, Warehouses, and 
s Manufacturing firms.
SAMPLE SIZE BY RESPONDENT CATEGORY IN 
PERCENTAGE (%)
C Level Executive - XX
%
Operational/Region
al Managers  - XX%
Business 
Development / Sales 
Manager - XX%
Others - XX%
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Information Services, Newspaper 
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and
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Broadcasting
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