Malaysia Used Smartphone Market Segmentation by Device Condition | Sample Report by Ken Research
                     September 
2025
Malaysia Used Smartphone 
Market Outlook To 2026f
Driven by increasing prices of new 
smartphones, greater environmental 
awareness and Government initiatives 
like adoption of 5g network
Author: Ms. Grantha Banerjee  |  Vertical: Consumer Products and Retail  |  
Region: Asia
Shaped by Rising Smartphone Penetration, Affordability Demand, Trade-In & Financing 
Schemes.
Table of 
Contents
1 1. Executive 
Summary
1.1 Executive Summary of Malaysia Used Smartphone 
Market
2 2. Market 
Overview
1. Market Definition
2. Market Size by Volume
3. Market Size by Revenue
4. Historical Data (2016–2021)
5. Forecast (2021–2026) & 5-Year 
CAGR
6. Key Takeaways
3 3. Market Segmentation of Malaysia Used Smartphone, 
2025
1. Segmentation by Distribution Channel: (Online, Offline)
2. Segmentation by Brand: (Apple, Samsung, Others)
3. Segmentation by Price Range: (MYR 1,500)
4. Segmentation by Operating System: (iOS, Android)
5. Segmentation by Device Condition Grade: (Grade A, Grade B, 
Grade C)
4 4. Industry 
Analysis
1. Growth Value Drivers
1. Rising Smartphone Penetration
2. Affordability Demand
3. Trade-In & Financing Schemes
4. Sustainability & Circular Economy Focus
2. Industry Challenges
1. Quality Assurance & Grading Variability
2. Counterfeit & Grey-Market Risks
3. Limited Consumer Trust & Awareness
4. Complex Regulatory Compliance
3. Market Opportunities
1. Expansion of E-commerce Platforms
2. Partnerships with Telcos & Retailers
3. Value-Added Services (Warranty, 
Insurance)
4. Corporate & B2B Refurbishment 
Programs
4. Market Trends
1. Omnichannel Retail Integration
2. Technological Innovations in 
Refurbishment
3. Subscription & Leasing Models
4. Eco-Friendly Packaging & 
Logistics
5 5. Value Chain & Industry 
Taxonomy
1. Value Chain Overview
1. Component & Accessory 
Suppliers
2. Device Collection & Sourcing
3. Inspection, Testing & Grading
4. Refurbishment & Repair
5. Distribution & Logistics
6. Retail & After-Sales Support
2. Industry Taxonomy
1. Upstream Players
2. Midstream Refurbishers
3. Downstream Distributors & 
Retailers
6 6. Regulatory 
Framework
1. Government Regulations & Standards
2. Environmental & E-Waste Policies
3. Import-Export & Customs Duties
4. Certification & Quality Standards (e.g., 
ISO, MS)
5. Data Security & Privacy Guidelines
7 7. Competitive Landscape of the Malaysia Used 
Smartphone
1. Major Companies Covered: (Shopee, Lazada, Facebook Marketplace, eBay, 11street, and Others)
2.Operational Parameters: (Company, Headquarter, Market share (%), Revenue (USD Mn), Unit 
sales (Mn units), Average selling price (USD), and Others)
3. Financial Parameters: Market Shares, Revenues, and Profit Margins
8 8. Future Market Segmentation of Malaysia Used Smartphone, 
2030
1. Segmentation by Distribution Channel: (Online, Offline)
2. Segmentation by Brand: (Apple, Samsung, Others)
3. Segmentation by Price Range: (MYR 1,500)
4. Segmentation by Operating System: (iOS, Android)
5. Segmentation by Device Condition Grade: (Grade A, Grade B, 
Grade C)
9 9. Analyst 
Recommendations
1. TAM/SAM/SOM Analysis
2. Go-to-Market & Channel Strategies
3. Ecosystem & Partnership 
Development
4. Pricing & Positioning Guidelines
9.5 Risk Mitigation & Compliance 
Roadmap
1 10. Research 
Methodology
0
1. Data Sources & Collection
2. Primary Research (Interviews, Surveys)
3. Secondary Research (Reports, 
Databases)
4. Market Estimation & Forecasting 
Approach
5. Assumptions & Limitations
1 11. 
Disclaimer
1
12. Contact 
Us
1
2
0
1
Executive 
Summary
Executive Summary
Exhibit 1.1
Taxonomy & Market Size of Malaysia Used Smartphone 
Market
Malaysia Used Smartphone 
Market (USD XX Mn)
By Distribution Channel By Brand
Online Offline Apple Samsung Others
XX% XX% XX% XX% XX%
Online Offline 
channels channels 
dominate with maintain Diverse 
rapid growth. steady Apple leads Samsung brands 
presence. with strong holds capture 
market share. significant remaining 
market market.
Marketplac
position.
e Platforms Brand-
(XX%) Owned 
Retail Huawe
Chains (XX i (XX
%) %)
Specialist 
Refurbishe
r Websites OPPO 
Multi-Brand 
(XX%) (XX
Mobile 
%)
Outlets (XX
%)
Social- Vivo
Commerc (XX%)
e 
Independent 
Channels 
Refurbishers 
(XX%)
& Pawnshops 
(XX%)
MYR 500–
1,000
By Price MYR 1,001–
Range 1,500
>MYR 
1,500
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02
Malaysia Used 
Smartphone 
Market Outlook
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Malaysia Used Smartphone Market Outlook
Malaysia Used Smartphone Market Scenario
The Malaysia used-smartphone segment has evolved into a dynamic ecosystem driven by growing 
consumer appetite for value and sustainability. Today, refurbished handsets—from mid-tier to 
premium models—are readily available through omnichannel platforms and peer-to-peer 
marketplaces, reflecting broader digital literacy and budget sensitivity. Key value drivers include 
affordability, eco-friendly consumption and improved quality assurance, while tailwinds such as 
tight household budgets, rising environmental awareness and accelerating device upgrade cycles 
bolster market growth. Catalysts over the next five years encompass enhanced e-waste 
regulations, flexible financing options and 5G adoption, potentially yielding industry consolidation, 
blockchain- based authentication and subscription-style smartphone access in emerging 
scenarios.
Exhibit 2.1
Illustrative Malaysia Used Smartphone Market Overview
CAGR: XX%
XX%
XX%
XX%
XX% XX%
XX%
XX%
XX% XX%
XX%
2025 2030
By Distribution Channel Online
Offline
By Brand Apple
Samsung Others
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in the final 
report.
Note 2: All revenue and financial numbers are for current year and financial year, i.e., 2025 & 2030.
Note 3: XX% in the above exhibit denotes market size.
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03
Market Segmentation 
of Malaysia Used 
Smartphone Market
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Market Segmentation of Malaysia Used Smartphone Market
Malaysia Used Smartphone Market Segmentation
Malaysia’s Used Smartphone Market comprises segments By Distribution Channel, Brand, Price Range, 
Operating System and Device Condition Grade. Online distribution dominates, driven by Marketplace Platforms 
(XX%) and Specialist Refurbisher Websites (XX%), with Social-Commerce Channels emerging as a growth 
area. Offline channels, led by Multi- Brand Mobile Outlets (XX%), remain steady as Independent Refurbishers & 
Pawnshops modernize. Apple and Samsung lead By Brand at XX% each. The MYR 500–1,000 segment holds the 
largest By Price Range share, while Android devices top By Operating System. Grade A smartphones account 
for the highest trade volume. Recent developments include blockchain- based certification on Specialist 
Refurbisher Websites.
Exhibit 3.1
Illustrative Market Segmentation of Malaysia Used Smartphone Market
>MYR 
Social- 1,500 
Other Vivo Grade 
Commerce XX%
s XX (XX%) C XX
Channels
% %
Offline (XX%) Androi
XX% d 
MYR 1,001– XX%
1,500 
XX%
Specialist 
Refurbishe Samsun OPPO Grade 
r g XX (XX%) B 
Websites % XX%
(XX%)
MYR 500–
1,000 
XX%
Onlin iOS 
e XX Marketplac XX
% Appl Huawe % Grade e 
e i (XX XX% A 
Platforms 
By On XX% %)(XlXin%e) By Samsung By Price Range By By DXeX%vice 
Distributio Brand Operating Condition 
n Channel System Grade
Key Takeaways:
Online distribution channels are leading the 
market. Apple and Samsung are the dominant 
brands.
The MYR 500–1,000 price range is the most 
popular. Android is the leading operating 
Sosuyrcset:e Kemn .Research Analysis
Note 1: This exhibit serves as a visual representation. The final chart will include additional segments along with detailed 
statistics in the final report.
Note 2: All revenue and financial numbers are for the current year.
Note 3: "XX%" in the above exhibit denotes market shares.
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04
Overview And Genesis 
Of The Malaysia Used 
Smartphone Market
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Overview And Genesis Of The Malaysia Used Smartphone Market
Malaysia Used Smartphone Market Ecosystem
In Malaysia’s used smartphone ecosystem, large enterprises—such as Carousell Malaysia—leverage 
extensive supplier networks, omnichannel platforms and robust CRM to serve mass-market 
segments (value propositions: certified devices, warranty; key partners: manufacturers, logistics; 
channels: web/app; revenue: sales commissions). Medium-sized firms—e.g. iGrow Tech—partner with 
telcos and refurbishers, focusing on niche segments with quality assurance and flexible trade-in 
services via online storefronts (key activities: refurbishment; cost structure: partner fees, 
marketing). Small local shops rely on neighborhood sourcing, repair expertise and direct counter 
sales to attract budget-conscious consumers (resources: technicians; channels: walk-ins; revenue: 
service fees, device mark-ups).
Exhibit 4.1
Illustrative Ecosystem of Malaysia Used Smartphone Market
Entity type Revenue Streams Players
Mudah.my 
▶  Commission/transaction fees on Carousell  
Online Marketplaces each sale (OLX) 
& Listing Platforms Lelong.my ▶  Listing/subscription fees
Shopee (Used 
▶  Advertising and promoted-listing fees section) 
Reebelo
Machines 
▶  Margin on refurbished device Switch 
Brick-and-Mortar Retail & sales Senheng 
Specialty Stores ▶  Trade-in price arbitrage Thunder 
▶  In-store service/inspection Match
fees Cash 
▶  Top-up/upgrade fees when customers trade ConvertersMaxis 
Telecom Operators & Trade- in old devices Celco
in Programs ▶  Resale of traded-in units m Digi
▶  Insurance and protection-plan commissions U 
Mobile
iRepair 
▶  Refurbishment service charges (testing, FixExpres
Refurbishers & Repair- repackaging) s 
Service Providers ▶  Parts and component sales PhoneFix 
▶  Warranty-backed grading fees Regrov
MyGadge
▶  Bulk procurement/resale tVDiDoi ctor
Distribution 
Wholesalers & Distributors margins
JDI 
▶  Trade commissions for bulk 
buyers Distribution 
Titan Merch 
▶  Export revenue (to SEA, MENA) Ace Tech 
▶  Extended-warranty/subscription TradeplusGadget 
Warranty & After-sales fees Butler Geek 
Service Providers ▶  On-site repair-service contracts Squad 
▶  Spare-parts replacement charges Malaysia
ONE 
WAtaormraen ty
▶  Interest and financing charges on instalment Rely 
Financial & Payment Solution plans GrabPa
Providers ▶  BNPL/”Buy-Now-Pay-Later” merchant fees y
▶  Insurance premium financing Maybank 
Flexi- Presto
▶  Pick-up/delivery fees Pos 
Logistics & Fulfillment Malaysia 
Providers ▶  Warehousing/packaging GDex
charges J&T Express
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Entity type Revenue Streams Players
NinjaVan 
▶  Reverse-logistics and returns handling 
DHL
fees
IDC
▶  Subscription/license fees for data Counterpoi
Market Intelligence platforms nt Research 
& Analytics Providers ▶  Custom research and consulting fees GfK
▶  Syndicated-report sales Frost & 
Sullivan
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05
Competitive 
Landscape
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Competitive Landscape (1/3)
Competitive Landscape Overview
In Malaysia’s used-smartphone segment, Carousell and Mudah.my dominate peer-to-peer 
marketplaces with free basic listings, paid ad upgrades and integrated payments across web and app 
(Customer Segments: individuals, SMEs; Channels: app, website; Key Partners: payment gateways, 
couriers; Activities: platform ops, marketing; Revenue: listing fees, ads). Shopee’s secondhand 
vertical adds in-app escrow, chat and logistics (Value: trust, convenience; Revenue: commission). 
Cash Converters runs a recommerce network of retail outlets with certified refurbishment, warranty 
and online sales (Key Partners: repair workshops; Activities: testing, refurbishing; Revenue: direct 
sales). Senheng’s pre-owned arm leverages omnichannel retail, trade-in programs and after-sales 
service.
Exhibit 5.1
Illustrative Market Shares of Key Players in Malaysia Used Smartphone Market
Note: These are illustrative representations and do not reflect actual data or real-world figures
Source: Ken Research Analysis
Note 1: The XX% in the exhibit represents the market share of each 
company. Note 2: The exhibit serves as an illustration, with numbers 
currently masked. Note 3: All revenue and financial numbers are for the 
current year.
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Competitive Landscape (2/3)
Exhibit 5.2
Illustrative Competition Matrix of Malaysia Used Smartphone Market
Major Players in Malaysia Used Smartphone Market
Figure represents cumulative market share for only the product 
segment.:
Malaysia Used Smartphone 
Market: USD XX Mn
Note: These are illustrative representations and do not reflect 
actual data or real-world figures
Large Medium Small 
Players Players Players
Source: Ken Research Analysis
Note 1: The XX% in the exhibit shows the market share of each company, which represents the company’s contribution to the total 
market.
Note 2: The exhibit serves as an illustration, with numbers currently masked.
Note 3: All revenue and financial numbers are for the current year.
Note 4: Enterprise size categories based on annual revenue in US€—Large > 100 Mn; Medium 30–100 Mn; Small < 30 Mn
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Competitive Landscape (3/3)
Exhibit 5.3
Illustrative Cross Comparison of Key Players in Malaysia Used Smartphone 
Market
Unit Average 
Market Annual Gross 
Revenue sales selling Operating 
Company Headquarter share growth margin 
(USD (Mn price margin 
(%) rate (%)
Mn) units) (USD) (%)
(%)
Shopee Singapore XX% XX XX XX XX% XX% XX%
Lazada Singapore XX% XX XX XX XX% XX% XX%
Menlo 
Facebook 
Park, XX% XX XX XX XX% XX% XX%
Marketplac
California, 
e
USA
San Jose, 
eBay Californi XX% XX XX XX XX% XX% XX%
a, USA
Seoul, 
11street XX% XX XX XX XX% XX% XX%
South 
Korea
Carousell Singapore XX% XX XX XX XX% XX% XX%
Kuala 
Mudah.my XX% XX XX XX XX% XX% XX%
Lumpur, 
Malaysia
Kuala 
Lelong.my XX% XX XX XX XX% XX% XX%
Lumpur, 
Malaysia
Cash Perth, 
XX% XX XX XX XX% XX% XX%
Converter Australi
s a
Kuala 
Mobile2Sale XX% XX XX XX XX% XX% XX%
Lumpur, 
Malaysia
Source: Ken Research Analysis
Note 1: The XX% and XX values in the exhibit represent placeholder data and will be replaced with actual figures in the final 
report.
Note 2: All revenue and financial numbers are for the current year.
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06
Analyst 
Recommendation
Analyst Recommendation
TAM/SAM & SOM Analysis
Exhibit 
6.1
Target Addressable Malaysia Used Smartphone Market Outlook 
To 2026f
TAM = USD XX Mn (Malaysian 
smartphone sales forecast 
to 2026)
TAM = USD XX Mn (Portion of 
TAM addressable by certified 
refurbishers)
TAM = USD XX Mn (Projected 
share captured by top 
marketplaces)
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in 
the final report.
Note 2: All revenue and financial numbers are for the current year.
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Ken Research 
Offerings
How can we add value 
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Ken Research
Strategy & Transformation
▶ Digital transformation in consumer ▶ Portfolio & 
Growth strategy for product repair and maintenance
consumer product repair
businesses
▶Regulatory compliance and 
sustainability standards (ISO 
9001 for Service Quality, 
R2/RIOS for E- Waste 
Recycling, FTC Right to 
Repair, GDPR for Consumer 
Data, OSHA Safety 
Standards, Energy Star for 
Appliance Maintenance)
Growth and Scale-Up Cost and Performance Excellence Customer Loyalty and Experience Investment Advisory
Expansion into AI-powered Cost optimization through Stakeholder engagement: ▶Feasibility studies and 
service tracking, remote predictive maintenance, lean Retailers, product investment planning for 
troubleshooting, and inventory management, and manufacturers, consumers, digital repair platforms, 
automated repair AI- driven diagnostics service franchises, extended warranty services, 
management regulatory bodies and smart service hubs
▶Expansion into doorstep ▶Investment screening for 
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repair diagnostics, digital based maintenance, and IoT- for product failure startups, AI-driven 
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models ▶Lean repair methodologies prediction
for cost-effective ▶Funding and capital 
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automation in predictive spare parts logistics, and real- time product innovation, AI- powered 
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diagnostics, and virtual failure prediction, and automated service solutions
repair support Lean workflow and predictive automated maintenance
maintenance for repair 
▶Geographic expansion into centers, in-store service ▶CRM and digital platforms 
omnichannel repair services, desks, and mobile repair for customer service 
digital repair kiosks, and AI- units automation, warranty 
driven maintenance centers tracking, and predictive 
repair alerts
Optimized resource allocation, 
High Cost of Repairs
refurbished product certification, 
and AI-driven service demand 
management
Enablement and Implementation
▶Post-merger integration for ▶Execution and quality 
retail service providers, control in automated repair 
product maintenance tech tracking, AI- driven service 
firms, and warranty service optimization, and customer 
businesses service enhancement
▶Supply chain and logistics 
optimization for spare parts 
procurement, automated 
stock replenishment, and 
eco-friendly refurbishment
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Ken Offerings
Our Solutions to Help Increase Stakeholder 
Value
Customer Satisfaction Operational Efficiency Cost Management 
& Retention & Optimization
> Enhance service delivery 
> Improve CSAT & NPS with time by optimizing workflow > Reduce cost per service by 
timely, high quality service > Increase first time fix rate managing parts & labor 
> Increase customer retention (FTFR) to reduce rework
effi ciently
rate through subscription > Improve worker productivity > Improve inventory 
models with proper training & tools turnover through better 
parts management
> Reduce customer 
complaints via proactive > Lower service cost per unit 
maintenance with predictive maintenance
Service Quality & Compliance Market Share & Expansion Technological Integration
> Expand market share by 
> Achieve quality assurance entering > Increase adoption of IoT & AI 
scores for every service new regions for predictive maintenance
> Increase compliance rate > Increase new customer > Improve mobile app adoption 
with industry standards acquisition via digital for customer bookings and 
and regulations marketing service tracking
& lead generation
> Reduce warranty claims > Improve sales conversion rate > Enhance automation in 
through quality control by diagnostics for quicker 
processes offering bundled services response
Financial Performance & ROI Employee Engagement 
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technician through higher > Increase employee retention 
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Research Methodology
1. Desk 2. Expert Interviews 3. Sanity Check 4. Forecasting 
Research Models Modeling
Conducted interviews 
Sources with industry experts,  
Applied a proxy model Developed a future 
retailers, and 
using the number of forecast model  using 
Utilized industry reports, distributors to gain 
users, frequency of historical data, market 
government publications, insights  into market 
purchase, and average trends, and economic 
and online databases to dynamics, pricing 
spend to estimate the indicators to project the 
gather data on the strategies,  and 
addressable  market. growth and potential  of 
Malaysia used consumer preferences 
Cross-verifi ed with the Malaysia used 
smartphone market, in the used smartphone 
supply- side data on the smartphone market over 
including market trends, sector.
number of large, the next five years.
consumer behavior, and 
medium, and small 
competitive landscape.
players and their 
average revenue.
SAMPLE SIZE BY 
STAKEHOLDERS
By Stakeholders Number of Respondents
C Level Executive ~ 
Respondents
Operational/Regional ~ 
Managers Respondents
Business Development / Sales ~ 
Manager Respondents
Other -Key opinion leaders from Associations, Warehouses, and 
s Manufacturing firms.
SAMPLE SIZE BY RESPONDENT CATEGORY IN 
PERCENTAGE (%)
C Level Executive - XX
%
Operational/Region
al Managers  - XX%
Business 
Development / Sales 
Manager - XX%
Others - XX%
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AND WAREHOUSING AND INSURANCE
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▶ Food Services ▶  Gaming and 
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Information Services, Newspaper 
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and
▶ Tobacco Products ▶ Tourism
▶  TV, Radio and 
Broadcasting
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MANUFACTURING AND CONSTRUCTION CONSUMER PRODUCTS AND 
RETAIL MARKET
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