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                     NAME: Sameer Shireesh Diwan
ROLL. NO. :  20160412
SUBJECT:  Elective XII (Corporate Communication)
SUBJECT TEACHER: Prof. Ritu Deshmukh
A
 Brief : Organizational approach of corporate 
communication
Organizational Approach:
 
It is defined as, the way of approaching, offering the plan and methodology of execution of the particular job/task/issue 
professionally, analytically and in alignment with the policies and procedure in vogue in organization.
Understanding The Corporate Communication.
Corporate communication is the practice of developing, cultivating and maintaining a corporate identity or brand image. A solid 
corporate communications team provides initiatives to mold company image, communicate with internal and external audiences, 
and sustain a long-term positive reputation. Through public relations and wide-spread corporate communications, your customers, 
employees and clients can share in your company's successes.
Types of corporate communication
1. Internal Communication:
Internal communication is the transmission of information between organizational members or parts of the organization. It takes 
place across all levels and organizational units of an organization.
2. Consumer Communication:
Consumer communication means communication between company representatives and customer. This communication is 
important for the reputation of company in market. This reputation is enhanced by public advertising, sponsorships 
 and charitable trusts. 
3. Crisis Communication:
Crisis communication is an initiative which aims at protecting the reputation of the organization and maintaining its public image. 
Various factors such as criminal attacks, government investigations, media enquiry can tarnish the image of an organization.
Characteristics Of Corporate Communication:
1. Formal Communication:
Formal communication refers to interchange of information officially. The flow of communication is controlled and is a deliberate 
effort. This makes it possible for the information to reach the desired place without any hindrance, at a little cost and in a proper 
way. e.g. A formal letter written by HR to the new employee.
2. Informal Communication:
The Informal Communication is the casual and unofficial form of communication wherein the information is exchanged 
spontaneously between two or more persons without conforming the prescribed official rules, processes, system, formalities and 
chain of command. e.g. Communication between colleagues during free time.
3. Internal and External Communication:
Internal communication is information and ideas exchange within the organization itself, while external communication means 
exchange of information both within the organization itself and outside the organization.
4. Oral and Written Communication:
Written communication is the process of communication in which messages or information is exchanged or communicated within 
sender and receiver through written form. oral communication is the process of communication in which messages or information 
is exchanged or communicated within sender and receiver through the word of mouth.
5. Wide Coverage :
People within the organization at different levels in different departments and a large number of people outside the organization 
are required to be communicated within the course of running the activities of the organization.
6. Means of Communication:
Phones, face-to-face conversation, e-mail, fax, telegrams, memos, website, internet, video conference, etc. are used as the 
mediums or channels of corporate communication.
7. Feedback:
Receivers are not just passive absorbers of messages; they receive the message and respond to them. This response of a receiver to 
sender's message is called Feedback. Feedback is your audience's response; it enables you to evaluate the effectiveness of your 
message.
8. Long-term System:
Long-term communications planning is a process that is often neglected. The most successful companies have traditionally risen 
to prominence using strategies based on long-term planning.
9. Continuous Flow of Communication:
Business communication involves constant flow of information within and outside a company. Therefore, there should be 
effective and continuous communication between superiors and subordinates in an organization, between organizations and 
society at large.
10 Reliable Information: 
In a corporate organization, information is collected through various sources and decisions are taken after necessary scanning, 
scrutinizing, etc. to make the information dependable and correct.
Important measures to overcome the barriers of Communication
1. Clarify Ideas before Communication:
The more systematically we analyze the problem or idea to be communicated, the clearer it becomes. 
2. Communicate according to need of Receiver:
The sender of the communication should prepare the structure of the message not according to his own level or ability but he 
should keep in mind the level, understanding or the environment of the receiver.
3.Consult other before communication:
At the time of planning the communication, suggestions should be invited from all the persons concerned. Its main advantage will 
be that all those people who are consulted at the time of preparing the communication plan will contribute to the success of the 
communication system.
4. Be aware of language, tone and content of message:
Message should be framed in clear and beautiful language. The tone of the message should not injure the feelings of the receiver. 
As far as possible the contents of the message should be brief and excessive use of technical words should be avoided. Abusing 
words should not be used.
5. Value the Listener
The subject matter of the message should be helpful to the receiver. The need and interest of the receiver should specially be kept 
in mind. Communication is more effective in such a situation.
6. Ensure Proper Feedback:
Feedback is your audience's response; it enables you to evaluate the effectiveness of your message. Giving chance to audience for 
proper feedback helps to develop a good bond between an listener and speaker which is necessary for healthy communication.
7. Consistency of Messages:
The information sent to the receiver should not be self- contradictory. It should be in accordance with the objectives, policies, 
programes and techniques of the organization. When a new message has to be sent in place of the old one, it should always make a 
mention of the change otherwise it can create some doubts.
8. Follow up Communication :
In order to make communication effective the management should regularly try to know the weaknesses of the communication 
system. In this context effort can be made to know whether to lay more stress upon the formal or the informal communication 
would be appropriate.
9. Be a good Listener:
 A good listener is attentive. They make good eye contact, don’t interrupt what the other person is saying and show an interest in 
what is being communicated. A good listener uses positive body language; leaning forward and showing an enthusiastic, relaxed 
nature.
B
 Vision and mission statements of corporate 
companies
Supreme 
Industries
                    
Vision and Mission
To conduct business with ethical practices and WALK OUR TALK.
To offer consistent Products and Services with uncompromising quality supported by continuous improvements and innovations 
thereby exceeding Customer's expectation.
To ensure the culture of utmost respect and empowerment to individuals and be a catalyst in enhancing their competencies.
Global Vision
Subscribing to the "one world, one market" view, Supreme's holistic approach to business is expressed in its global success.
Strategic technological alliances with world leaders reflect our commitment to making products of uncompromising quality. 
Products that, in turn, are well received in the most discerning international markets.
We are associating with the best in the world on one hand and embracing new frontiers on the other. With Schoeller Wavin 
Systems International Services GmbH & Co. KG of Germany for bottle crate moulds. And with Rasmussen Polymer Development 
AG of Switzerland for cross- laminated films.
Our Plastics Piping Systems, for instance, have garnered a particularly good response, even from the most demanding customers. 
UK, Australia and New Zealand are among the markets that have appreciated these.
Supreme's Cross-Laminated Films, likewise, have won over clients in the US and Australia. Multilayer Films, Material Handling 
Products, Furniture, Industrial Mouldings, PP Mats, have all made a global mark-- in places as diverse as South Africa and South 
America, Russia and Singapore, Cyprus and Canada, Spain and Bangladesh.
                                 Bharat Petroleum 
Corporation Limited
Vision:
"Be a model corporate entity with social responsibility committed to energizing lives through sustainable development".
Mission:
Create a 'positive impact' in all the communities where we operate.
To transform 150 villages from 'water scarce to water positive'.
To enable education of more than 10 lakh children.
To create a resource of 'Expert Panels' on issues pertaining to our thrust areas.
To encourage employee volunteering through our corporate culture and have a minimum of 10% of employees volunteering in the 
next five years.
                                                  Oil and Natural Gas 
                           Corporation Limited
      
Vision
To be global leader in integrated energy business through sustainable growth, knowledge excellence and exemplary governance 
practices.
Mission
World Class
•Dedicated to excellence by leveraging competitive advantages in R&D and technology with involved people.
•Imbibe high standards of business ethics and organizational values.
•Abiding commitment to safety, health and environment to enrich quality of community life.
•Foster a culture of trust, openness and mutual concern to make working a stimulating and challenging experience for our people.
•Strive for customer delight through quality products and services.
Integrated In Energy Business
•Focus on domestic and international oil and gas exploration and production business opportunities.
•Provide value linkages in other sectors of energy business.
•Create growth opportunities and maximize shareholder value.
Gharada Chemicals  
Limited
Vision:
Our goal over the years has remained the same “Knowledge converted through products to wealth for the good of society.”
Mission:
Our Company has a pioneer status in the field of agrochemicals. This has been made possible due to its spirit of innovation. We 
have demonstrated this through the timely introduction of a number of agrochemical products as well as polymers.
                      Vapi Organic 
Chemicals Private Limited
Vision:
A sustainable and secure food system that promotes the health of humans and the environment.
Mission:
Our mission is to conduct and convene credible, evidence-based science on the environmental and health effects of organic food 
and farming and communicate the findings to the public.
Education and research on sustainable organic food and farming to improve the health of humans and the environment.
Communicate credible, evidence-based science to examine the health and environmental impacts of sustainable organic food and 
farming
Advance understanding about the health and environmental impacts of organic food and farming through scientific research
Improve the efficacy and sustainability of organic farming methods through scientific research
                 Zuari Agro 
                              
Chemicals
Vision:
To be the one-stop solution for the farm economy
Mission:
To create value for farmers and stakeholders by providing integrated Agri solutions to all farm needs.
C
What is the role of a speaker in listening? Mention the 
factors affecting listening and factors to overcome 
them.
Role of a Speaker in Listening
1. Establish Expertise 
1. Citing reputable sources
2. Making sure your facts are accurate
3. Covering your points in enough detail to demonstrate your knowledge
4. Revealing your personal expertise with the topic
2. Help the Audience Identify with You 
1. Wearing appropriate and attractive clothing
2. Mentioning what you have in common
3. Being friendly and enthusiastic
4. Relating to listeners’ situations, feelings, and motives
3. Show You are Telling the Truth 
1. Presenting both sides of an issue
2. Sharing what motivated you to select your topic
3. Having open, natural nonverbals that correspond to what you say
4. Approaching the speech with ethics and positive intentions for your audience
Factors Affecting Listening 
1. Lack of interest
Often times, we get ourselves caught in a conversation that essentially does not hold our interest. In such cases, we’ll be tempted 
to float off in our own contemplations or concentrate on something unique  which, shockingly, can be an obstruction to listening.  
E.g. I usually lost my interest when someone talks about bikes and cars. In such situation I don’t pay attention to the conversation.
2. Noise, Awkward seating positions and temperature
Ecological factors, for example, noise, temperature and awkward seating positions can make us concentrate our attention on other 
factors alongside what the speaker is saying. It is really hard to center concentration when we are always occupied by noise. 
3. Distraction
The most evident and presumably the most significant barriers to listening this day and age are different distractions. Tragically, a 
large number of us can’t be part of a discussion without continually looking at our phone or PC. As you’re distracted, you’re 
additionally liable to miss critical points or information that you may require later on.
4. Personal Bias
When you live and work in a multicultural domain, it’s essential to abandon every one of your biases when you’re speaking with 
others. For instance, on the off chance that you accept a person as unintelligent  as a result of his educational background, you’re 
blinding yourself. You have to give everybody the advantage of uncertainty and listen to what they have to say.
5. Interruption
Many listeners are impatient to wait for the comment to end and eager to speak themselves. Conversation requires give and take; 
listening, then speaking.
Factors to Overcome Listing Barriers
1. Reduce Distraction
To avoid getting distracted, make sure you are physically facing the speaker and attempt to make frequent eye contact with them 
while they are speaking. Make sure you are seated or standing comfortably but appropriately so you can remain engaged. Put 
away your cell phone or any other pieces of technology that could become a distraction. The speaker may also appreciate the 
gesture you’ve made to show them that they have your undivided attention.
2. Practice Self-Control
If you think you might be an excessive talker, try to practice self-control in conversation. Give the other person room to speak. 
During any conversation with a coworker, wait until they’re finished speaking before you respond to show respect for what 
they’re saying. Finally, observe your listeners’ reactions as you talk. If you notice signs of distraction in someone you are 
speaking with, consider asking questions to encourage them to talk more and direct their focus back on the conversation.
3. Reduce Outside Noise
Before having a conversation, minimize sound in your environment that could be distracting or make it more challenging to hear. 
A noisy environment can create distractions for both listeners and speakers, resulting in possible disruptions to conversations. To 
minimize noise, turn off mobile devices or place them on silent. Plan to hold important conversations in a place that you know 
will be quiet, like your office or a private meeting area. If someone is talking loudly outside your office or making other 
distracting noises, it is often better to politely ask them to move elsewhere or keep the noise down.
4. Practice Reflecting Instead of Deflecting
To bond with your conversation partner or show them you’re engaged, you may feel eager to share your personal experiences 
when listening. However, a better approach typically involves merely listening and providing responses that focus on the other 
person’s situation. This shows that you’re genuinely invested in their side of the conversation.
To listen effectively, keep deflecting to a minimum and try reflecting instead. Reflecting involves paraphrasing back to the 
speaker what they have said. To do so, you could use language like, “What I am hearing from you is…” or “It sounds 
frustrating that that happened to you.” Reflecting could also involve asking a follow-up question based on what you have heard, 
such as “What did you do after he said that?” or “How did that make you feel?”
Reflecting assures your listener that you are paying close attention, but it can also help to correct any possible 
misunderstandings. Reflecting allows the other person to correct what you may have misheard. 
5. Ask Questions
In addition to reflecting, asking questions is an effective listening technique. Focus on asking questions based on what the 
speaker has already told you and are designed to elicit more information. The best questions are nonjudgmental and flow 
directly from something the speaker has recently said.
6. Listen Fully Before Giving Advice
It can sometimes be tempting to offer advice after someone shares a problem or concern with you, especially if you want to 
help them solve that problem. However, wait to give advice unless the speaker specifically asks for it. Sometimes people share 
their concerns in the workplace simply to build bonds with colleagues or to make a coworker aware of a problem. Sharing 
issues can be a way to start introducing conversations deeper than small talk.
If you want to share advice, think first about whether your colleague is truly soliciting advice or just looking for a way to vent. 
Instead of advising, consider offering empathy with responses such as, “That sounds frustrating,” or try reflecting instead.
THANK YOU