Uploaded on Mar 23, 2020
AI in Social Media Market Share
AI in Social Media Market Share
Market Highlights
The influence of social media platforms on society is primarily motivating the use of AI in social
media globally. Reports that review the information and communication technology industry has
been presented by Market Research Future, which produces reports on industry verticals that
appraise the market expansion and prospects. The market is projected to gain earnings valued at
USD 2.6 billion by 2023 while advancing market share with a CAGR of 28.6% in the upcoming years.
The mounting implementation of the AI-based technologies for a range of applications in social
media along with the deployment of AI-enabled smartphones is anticipated to impel the
intensification of AI in social media around the world. The ability of AI in ensuring clear insights
into trends on the web is expected to boost the market for AI in social media in the forthcoming
years.
Segmentation:
The segmental study of the AI in social media market share is conducted on the basis of technology,
application, component, enterprise size, and end-user. On the basis of technology, the market for AI
in social media is segmented into deep learning, machine learning, and natural learning process
(NLP). Based on the applications, the AI in social media market is segmented into customer
experience management, sales and marketing, predictive risk assessment, and others. The
segmentation of the AI in social media market on the basis of the component comprises of solutions
and services. By enterprise size, the market for AI in social media is segmented into SME and large
enterprise. The end-user based segmentation of the AI in social media market comprises of
banking, financial services, and insurance (BFSI), retail and e-commerce, media and advertising,
public utilities, education, and others.
Regional Analysis:
The regional assessment of the AI in social media market comprises of regions such as North
America, the Middle East, Europe, Latin America, Asia-Pacific, and the rest of the world. The North
American region controls the AI market in terms of returns, due to the ease of use of elevated
government backing, the incidence of foremost companies in the region, and robust technical user
base. Additionally, the surge of cloud-based services in nations, such as the US and Canada, is
considerably adding to the regional market expansion. The Asia-Pacific region is anticipated to gain
the swiftest development in the AI in social media market, over the forecast period. This strong
growth can be accredited to the strong extension of the social media user base and surge in
smartphone infiltration. Furthermore, the APAC region is witnessing a rise in demand for the cloud-
driven solutions for AI in social media, thus leading to the augmented investments and progress in
retail e-commerce, media, and advertising sectors.
Competitive Dashboard:
The competition level in the market is found to be conducive to the advancement of the players who
are operating in the market. The need to capture a broader chunk of the profits is supporting the
expansion of the market. The influence of governmental policies is motivating further development
in the market. The uncertainty in the market is a critical factor that is driving the formulation of
policies and plans that will be applied to drive market growth. The competitors are devoting their
resources to ensure an optimum level of growth in the coming years. The rise in the flow of
international transactions between nations is further inspiring the progress of the market. The
synergies being created between supply and demand forces in the market is expected to induce
further growth of the market. The fluctuations in the currency are expected to stabilize and thus
create a favorable impact on the market.
The eminent competitors in the AI in social media market are Facebook (US), AWS (US), Baidu
(China), IBM (US), Adobe Systems (US), Google (US), Salesforce (US), Snap (US), Clarabridge (US),
Converseon (US), Sprinklr (US), ISentium (US), Cluep (US), Netbase (US), Synthesio (US), Crimson
Heaxagon (US), Twitter (US) Hootsuite (Canada), Unmetric (US),Sprout Social (US), Vidora (US),
Spredfast (US), Meltwater (US), and Talkwalker (Luxembourg).
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