Cloud Analytics Market Size
                     Market Highlights 
The global cloud analytics market size is estimated to reach USD 26 billion by 2023, as per an in-
depth report by MRFR. The capacity of cloud computing to allow scaling of operations is the 
primary driver of the market. The migration of sensitive data to cloud is expected to spur the cloud 
analytics market growth.  
Cloud analytics refers to a suite of tools used in extracting useful information from volumes of data. 
It can present the data on the Internet in a graphical or statistical format. This business model has 
gained prominence due to adoption of cloud services for management of data by various 
organizations. The global cloud analytics market report has been compiled by experts at Market 
Research Future (MRFR) using a combination of methods. 
High volume of unstructured data can present a lucrative opportunity for the market. Companies 
are relying on social media channels present in the form of tweets, photos, comments, and others to 
gain insights on customer patterns. The continuous growth of this cluster of data supported by the 
growing number of Internet users is likely to bode well for the cloud analytics market. 
But concerns regarding privacy can pose a challenge to the market.  
Segmentation 
The cloud analytics market size is segmented by deployment, organization type, pricing model, 
solution, and end-user. 
By deployment type, it is segmented into private, public, and hybrid. The public cloud segment is 
expected to gain a sizeable market share owing to presence of various digital natives gaining access 
to storage space to serve their small customer base. On the other hand, the hybrid model is 
expected to experience a sharp growth owing various data visualization techniques which can 
present patterns and insights into user behavior which can provide an edge to organizations. 
By organization type, it is segmented into SMEs and large. Large organizations can dominate the 
market owing to their capacity to invest and implement cloud technologies. On the other hand, the 
SMEs segment can capture a sizeable market share enticed by benefits of cloud computing. 
By pricing, it is segmented into subscription based and pay per use. The subscription segment is 
predicted to exhibit the fastest growth rate owing to end-users preferring it over their counterpart 
for an annual fee. 
By solution, enterprise performance management (EPM), cloud BI, risk & compliance, data 
warehousing solutions (DWS), and analytics solutions. The cloud BI segment is predicted to 
dominate due to the solution being pivotal for organizational growth.  
By end-user, it is segmented into retail, media, government, healthcare, education, BFSI, and 
consumer electronics. 
Regional Outlook 
North America leads the global cloud analytics market thanks to adoption of latest technological 
infrastructure and continuous developments. It can enjoy a steady growth rate owing to supportive 
government policies. The growth witnessed in big data and various novel methods designed to 
store voluminous data can drive market growth.  
The Asia Pacific is bound to expand at an ascending trajectory due to deployment of cloud solutions 
by enterprises for fetching relevant data. This can empower organizations in making business 
decisions at a robust rate. India is expected to contribute to the market thanks to policies such as 
Make in India.  
Key Players 
Prime players include SAP SE, Oracle Corporation, Microsoft Corporation, IBM Corporation, Hewlett 
Packard Enterprise, SAS Institute Inc, Google Inc, Teradata Corporation, Informatica, Microstrategy 
Inc, Salesforce Inc, and Tibco Software Inc. In 2019, Vodafone Idea Limited, one of the biggest 
telecom operators, signed a deal with IBM for five years which would include modernization of IT 
infrastructure. The company plans to leverage on cloud services of the latter to expand their 
customer base.