CRM Market Size
                     Market Highlights 
In its recently published research report, Market Research Future (MRFR), asserts that the global 
CRM software market is thriving and poised to grow exponentially over the review period, 
recording a substantial market valuation of USD 35 billion and a healthy CAGR of approximately 6% 
in the forecast period. 
Drivers and Restraints 
Increasing the use of web-based interfaces and social computing are significant factors driving the 
growth of the global CRM software market. Furthermore, increasing the deployment of CRM 
software in the banking and financial services sector is boosting the growth of the market. Also, the 
growing demand for hosted services from small and medium business units is set to drive the 
growth of the market. The mounting popularity of social CRM and mobile CRM is another factor 
responsible for fueling the growth of the global CRM software market. The market is also benefiting 
from the arrival of cloud-based CRM modules. The popularity of mobile CRM and social CRM is 
slated to increase in the forthcoming years. The massive, massive improvement in network 
infrastructure across the globe and the increased importance of real-time monitoring of customer 
behavior are some of the essential factors that are likely to create lucrative market opportunities in 
the years to come. 
Segmentation: 
The global CRM market size is analyzed by deployment, organization size, application, and vertical. 
Based on the organization size, the CRM software market is segmented into SMEs and large 
enterprises. Based on the organization size, the CRM software market is segmented into the cloud 
and on-premise. However, the cloud-based deployment sub-segment is expected to hold the 
maximum market share of the CRM software market and is also slated to grow at the highest rate 
over the forecast period owing to the rising deployment of cloud-based CRM modules. Based on the 
application, the CRM software market is segmented into sales, marketing, manufacturing, social 
networking, customer service, supply chain, distribution, and others. Although, based on the 
vertical, the market is segmented into healthcare, IT & telecommunication, manufacturing, media & 
entertainment, BFSI, energy & utilities and others. 
Regional Analysis 
The geographical analysis of the global market has been conducted in four major regions, covering 
North America, the Asia Pacific, Europe, and the rest of the world (Latin America, the Middle East, 
and Africa).  
It has been noted that North America is projected to account for the largest share of the market, 
whereas the Asia Pacific is projected to grow at the fastest rate over the forecast period. The 
expansion of the market in North America is due to technological advancements and increased 
adoption of cloud-based technologies across various industry verticals. The developed economies 
of U.S. and Canada are leading the North America market due to rising technological enhancements 
and the proliferation of smart connected devices in the region. Additionally, the region has a well-
established infrastructure, which enables for faster implementation of advanced technologies. 
Additionally, the growing adoption of cloud-based CRM modules is another major factor driving the 
growth of the market in the region. 
Competitive Analysis 
The top market players functioning in the global CRM software market as identified by MRFR are 
SAP AG (Germany), Salesforce.com (U.S.), Oracle Corporation (U.S.), Microsoft Corporation (U.S.), 
Amdocs (U.S.), Adobe Systems Inc. (U.S.), Convergys Corporation (U.S.), Infor Global Solutions, Inc. 
(U.S.), Huawei Technologies Co. Ltd (China), SAS Institute Inc. (U.S.), The Sage Group Plc (U.K), 
SYNNEX Corporation (U.S.), Verint Systems Inc. (U.S.), SugarCRM (U.S.), IBM Corporation (U.S.), 
NICE Ltd. (Israel), NetSuite Inc. (U.S.), IMS Health (U.S.), ZOHO Corporation (India), and Infusionsoft 
(U.S.), among others. The major market players are expected to adopt numerous business growth 
strategies to sustain the competitive dynamics and their position in the globe market, which is also 
expected to contribute towards the overall market growth for CRM software over the review 
period.