CRM Software Market
                     Market Highlights 
Customer relationship management (CRM) software is being increasingly by businesses to drive 
growth and sustain sales. CRM software enables companies to study customer interactions in real-
time. Market Research Future (MRFR) in its recent report mentions that the global CRM software 
market will witness a healthy growth in the forthcoming. The market is projected to exhibit an 
impressive 6% CAGR between 2017 and 2023. 
Customer information severs a wide range of purpose for companies, as it helps them develop 
future growth strategies. Besides, businesses can develop a robust customer relationship using 
CRM software. The global CRM software market has tremendous potential, which is being realized 
by several tech giants. A significant number of technology companies have entered the market in 
recent years. In order to expand footprint in the market, many companies are implementing 
strategies such as merger and acquisition and collaboration. At the same time, product innovation 
has become a major area of focus for market players.  
The growing popularity of social computing and increased adoption of web-based interfaces are 
some of the key factors supporting the market growth. CRM software is also witnessing a rapid 
uptake in the BFSI sector. Moreover, increased adoption of hosted services by small and medium-
sized enterprises is reflecting favourably on the market.   
The market is also benefiting from the arrival of cloud-based CRM modules. The popularity of 
mobile CRM and social CRM is expected to increase in the forthcoming years. The massive 
improvement in network infrastructure across the globe and increased importance of real-time 
monitoring of customer behaviour are some of the important factors that are likely to create 
lucrative market opportunities in the years to come.  
Segmentation: 
The segmental analysis of the CRM software market has been conducted on the basis of 
deployment, organization size, vertical and application. 
By deployment, the market has been segmented into on-premise and cloud. On the basis of 
organization size, the market has been segmented into cloud and on-premise. The cloud segment is 
expected to remain highly attractive during the assessment period. In addition, the segment is also 
expected to post the strongest growth rate over the next four years. Increased adoption of cloud-
based systems is driving the growth of the segment. Based on vertical, the market has been 
segmented into manufacturing, media & entertainment, BFSI, energy & utilities, healthcare, IT & 
telecommunication and others. On the basis application, the market has been segmented into 
marketing, sales, manufacturing, customer service, social networking, distribution, supply chain 
and others.  
Global CRM Software Market: Regional Analysis 
Key regions covered in the report include North America, Asia Pacific, Europe and Rest of the world 
(RoW). Of these, North America is expected to remain a highly profitable market for CRM software 
during the forecast period. Factors such as technological prowess of the U.S. and fast uptake of 
cloud in various industries are supporting the market growth in North America. The Asia Pacific 
CRM software market is also expected to witness healthy growth over the next couple years. 
Macroeconomic factors such as rapid industrialization, increasing per capita income, and 
urbanization can be linked with the market growth in the region.  
Global CRM Software Market: Key Players 
SAP AG (Germany), Salesforce.com (U.S.), Adobe Systems Inc. (U.S.), Convergys Corporation (U.S.), 
Infor Global Solutions, Inc. (U.S.), The Sage Group Plc (U.K), ZOHO Corporation (India), SAS Institute 
Inc. (U.S.), SugarCRM (U.S.), IMS Health (U.S.), Oracle Corporation (U.S.), Amdocs (U.S.),Microsoft 
Corporation (U.S.), NetSuite Inc. (U.S.), Infusionsoft (U.S.), Huawei Technologies Co. Ltd (China), 
Verint Systems Inc. (U.S.), NICE Ltd. (Israel), IBM Corporation (U.S.) and SYNNEX Corporation (U.S.) 
are among the leading companies operating in the global market for CRM software.