Uploaded on Apr 13, 2020
Smart Home Market Analysis
Smart Home Market Analysis
Market Highlights
Smart homes are backed by computing devices and information technology that integrate various
devices in the house to facilitate enhanced convenience, comfort, security, and entertainment in a
sustainable way. Previously smart homes were confined to elite class consumers; however, in
recent years, smart homes have gained widespread consumer adoption.
The smart home market was initially concerned primarily with advanced security features.
However, the market has now ventured into newer segments such as lighting systems, fire
detection, energy efficiency systems, gas leakage detection, and entertainment. This has propelled
the growth of the market.
Growing disposable income or rising affluence of the middle-class consumers along with growing
number of working couples have also reflected positively on the market growth. Since more and
more homes stay empty throughout the day, there is an increased need for home automation. The
governments in multiple countries are taking concrete steps to promote the construction of smart
homes by making policies favorable for builders who are keener on building smart homes.
The smart home market is experiencing increased demand from all quarters; however, energy
conservation has been the key factor in influencing the growth of the market. Moreover, the
maintenance of smart homes is cheaper than traditional homes. Other factors substantiating the
growth of the smart home market include increasing affordability of smart home features, the
threat of climate change, and the growing adoption of cloud-based technologies.
On the contrary, the growth of the market might be hindered by the risk of privacy and bugs
surrounding smart homes. However, multifarious benefits are likely to aid in overcoming of these
hurdles.
Segmentation
The global smart home market analysis has been segmented based on component, application, and
technology.
By Component, the smart home market has been segmented into software and services. The
software segment has been further segmented into behavioral and proactive. The services segment
has been further segmented into managed & professional service.
By Application, the smart home market has been segmented into lighting control, security & access
control, entertainment & other control, HVAC control, home healthcare, smart kitchen, and home
appliances.
The lighting control segment has been further segmented into relays, occupancy sensors, daylight
sensors, timers, switches, dimmers, accessories, and other products.
The Security & access control segment has been further segmented into video surveillance and
access control. The video surveillance sub-segment has been further segmented into hardware,
software, and services.
The HVAC control segment has been segmented into smart thermostats, sensors, control valves,
dampers, actuators, heating and cooling coils, pumps & fans, and smart vents.
The entertainment & other control segment has been further segmented into entertainment
controls and other controls. The entertainment controls sub-segment has been further segmented
into home theater system controls and touchscreens, audio, volume, & multimedia room controls,
and keypads.
The home healthcare segment has been further segmented into health status monitors and physical
activity monitors.
The smart kitchen segment has been further segmented into smart refrigerators, smart
dishwashers, smart coffee makers, smart cooktops, and others.
The home appliances segment has been further segmented into smart water heaters, smart
washers, smart dryers, and smart vacuum cleaners.
By technology, the smart home market has been segmented into networks, protocols, wireless. The
network segment has been further segmented into CDMA networks, GSM/HSPA networks, LTE
networks. The protocols segment has been further segmented into Digital Addressable Lighting
Interface (DALI), KNX, Digital Multiplexer (DMX), Ethernet and others. The wireless segment has
been further segmented into ZigBee, Z-wave, Wi-Fi, Bluetooth, and others.
Regional Analysis
The smart home market has been segmented into four key regions, namely North America, Rest-of-
the-World (RoW), Europe, and Asia Pacific (APAC).
North America accounts for a major share of the market and is likely to dominate the market over
the forecast period. The existence of leading market players in the region along with heightened
demand for home healthcare has led to the proliferation of the smart home market in North
America. Moreover, high spending capacity leads to increased spending on the modernization of
homes, which boosts the growth of the market.
The APAC smart home market is slated to showcase remarkable growth over the forecast period.
fast track urbanization in the region combined with rising disposable income has created abundant
demand for smart homes in the region. Adoption of cloud technologies, the growing sophistication
of lifestyle, and heightened focus on safety and security are auguring the growth of the market in
APAC. Additionally, governments in the region are investing substantially in the development of
smart cities which is propelling the growth of the market.
Competitive Landscape
Ingersoll-Rand PLC (Ireland), United Technologies Corporation (U.S.), Samsung Electronics Co., Ltd.
(South Korea), ABB Ltd. (Switzerland), Siemens AG (Germany), Honeywell International, Inc. (U.S.),
Legrand S.A. (France), General Electric Company (U.S.), Schneider Electric (France), and Johnson
Controls, Inc. (U.S.) are the eminent players in the smart home market.
Industry Updates
May 2019 - Amazon released the latest version of its Echo Show device with enhanced privacy and
smart home controls. The new device is now equipped with a camera shutter which is the first of
any Amazon's display speakers. In addition, the new allows voice recording to be deleted in a much
more simplified way along with a new privacy hub webpage which explains how Echo devices use
and store voice recordings. Amazon is also rolling out a new smart home dashboard which would
provide users more control over compatible smart home devices and groups.
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