Smartwatch Industry
                     Market Highlights 
The demand for smartwatches is at an all-time high due to comfortability with electronics; this 
development is expected to motivate the smartwatch market 2020. The semiconductors and 
electronics industry reports are created by Market Research Future, which centers on market 
choices for expansion. The market will gain revenue of USD 109.28 billion by 2023, with a 17.34% 
CAGR in the forecast period. 
Technological advancements are expected to provide impetus to market growth over the next 
couple of years. The integration of innovative features such as tracking, notifications, alerts, etc. is 
poised to boost the revenue growth of the smartwatches market in the years to come. The rising 
awareness about the benefits of health monitoring, in conjunction with the rising prevalence of 
diseases, is likely to benefit the expansion of the market across the review period.  
Market participants are emphasizing on the development of wearable devices for different 
operating systems. The availability of a wide range of products is prognosticated to encourage 
consumer behavior in favor of the proliferation of the smartwatch market in the foreseeable future. 
Also, the utilization of technologies such as Internet of Things (IoT) is expected to uplift the status 
of the market over the next few years. 
Key players are also focusing on the brand value and aesthetic appearance of the product. It is 
anticipated to appeal to a larger customer base over the forecast period. Thus, it assures a lucrative 
growth trajectory for the smartwatch market in the upcoming years. Introduction of hybrid 
watches is also poised to gain traction and lead to the generation of massive revenues in the years 
to come. However, the price of these watches is slightly on the higher side, which remains an 
impediment to market growth. 
Segmentation: 
The segments of the global smartwatch industry include iOS, Tizen, Linux, Android, and others. 
The key applications identified in this MRFR report for a segmental analysis of the smartwatch 
market are health/wellness, personal assistance & safety, media and entertainment, 
communication, sports, and others. 
Regional Analysis: 
The regional investigation of the smartwatch market is conducted for regions like Europe, Asia-
Pacific, North America, and the rest of the regions. The North American region is accountable for 
the principal market segment due to a better quality of life in the region with regards to the high 
disposable income levels. The European region is also regarded as the next principal market for 
smartwatches in countries like France, Italy, Germany, which have demonstrated a high adoption of 
wearable technologies. The Asia Pacific region is projected to be the fastest mounting region due to 
technology progresses by the regional companies and the subsequent entry of global players, and 
collective demand for luxury wearable devices. Furthermore, the growing competition between 
important players to unveil smartwatch designs with exclusive and cutting-edge features is 
improving the progress of the smartwatch market in the Asia-Pacific region. 
Competitive Dashboard: 
Huawei Technologies Co., Ltd. (China), Pebble (US), Qualcomm (US), Fossil Group (US), Samsung 
Electronics Co. Ltd. (South Korea), ConnecteDevice Ltd. (Japan), Sony Corporation (Japan), Apple 
Inc. (US), LG Electronics (South Korea), Fitbit, Inc. (US), and Motorola (US) are few of the top 
players operating in the global smartwatch market. These players and their strategies are assessed 
in this MRFR report for presenting a detailed share analysis of the market. Some of these growth 
strategies that are expected to fuel competition in the smartwatch market over the assessment 
period are mergers & acquisitions, product launches, technological advancements, product 
innovation, collaborations, product portfolio development, partnerships, etc. market participants 
are also anticipated to capitalize on the cross-border growth opportunities by investing in regional 
expansion plans for the next few years.