Samuel Bellettiere shares insights on How to achieve your marketing goals
                     Samuel Bellettiere shares 
insights on How to achieve 
your marketing goals
Samuel Bellettiere is a professionals Digital 
Marketer who helps companies understand 
their customers and identify effective 
marketing campaigns that helps reach 
their targeted audiences effectively and 
effi ciently.
Without clear goals,  you’re basical ly 
direct ionless –  and working to 
achieve vanity metr ics that don’t  
necessar i ly help you achieve your 
overal l  business objectives.
How to set smart goals
When i t  comes to  sett ing object ives ,  
there  are var ious cr i ter ia  you can use.  
We recommend strategic  market ing 
p lanning through SMART goals  work  best  
because they cover  every important  
aspect  of  a  successfu l  market ing goal .
SPECIFIC
There are two ways to interpret this and 
both are very useful. For one thing, you 
need to be specific with your goals and 
ensure that it’s a very clear objective; 
and for another, you also need to be very 
specific about what this goal means and 
what it encompasses.
MEASURABLE
In other words, what KPIs will help you 
understand whether you’ve reached your 
goals or not. This is very important as you 
want to be able to understand whether 
your efforts actually paid off and how they 
translate to revenue. Also, it’s worth noting 
that with some digital marketing strategies, 
it can be difficult to quantify your results 
and understand how they translate into 
revenue (particularly with social media 
marketing).
ACHIEVABLE
When setting goals, it’s a great idea to 
aim high – but not so high that they're 
unrealistic. When you’re setting your 
digital marketing objectives, ask 
yourself whether they can actually be 
achieved or whether you’re simply 
setting yourself up for failure.
RELEVANT
How do your digital marketing goals help 
you reach your business goals? As I 
mentioned earlier, this is very important 
because, at the end of the day, you’re 
developing all of these marketing 
strategies to help grow your business. In 
fact, you should start with your business 
objectives first and think of what digital 
marketing objectives will help you reach 
for the former.
TIME-BOUND
Giving your objectives a clear deadline 
tells you when you need to measure 
your results and benchmark these 
results against past (and future) 
campaigns. This is another highly 
important practice as it helps you 
understand how to optimize your future 
strategies – and objectives – in order to 
achieve better results with each new 
campaign.
THANKS
FOR WATCHING