social media marketing ppt
                     social  
Media  
Marketing  
Strategy
CONTENT
SET 3 S.M.A.R.T. GOALS
LEARN YOUR AUDIENCE  
RESEARCH THE 
COMPETITION
CONDUCT A SOCIAL MEDIA 
AUDIT
SET UP ACCOUNTS AND IMPROVE 
EXISTING  PROFILES
FIND INSPIRATION
CREATE A SOCIAL MEDIA 
CONTENT  CALENDAR
TEST, EVALUATE, ADJUST
1 SET 3 
S.M.A.R.T.  
S .M.GA.RO.T.A GoLalSs  are 
Specific.  Measurable.
Attainable.
Relevant and Time-bound 
goals.
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2 LEARN 
YOUR  
KnowA wUhoD yoIuEr NaudCieEnce is by  
gathering real-world data (not  
assumptions), then creating audience  
personas. You need to find out what  
kind of content they'll like, share, 
want,  and need.
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3 RESEARCH THE 
 
ConduCctO a cMomPpeEtitTiveI TanIalOysisN to 
 understand who the competition 
is  and spot opportunities. 
Replicate  their strengths, and 
dominate their  weakness.
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4 CONDUCT A 
SOCIAL  MEDIA 
If you'rAe aUlreaDdy oIn sTocial media, evaluate 
your  current efforts and ask yourself
"What's working, and what's 
not?"  "Who is engaging with 
me?"
"How does my social media 
presence  compare to that of my 
competitors?".
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5 SET UP ACCOUNTS AND  
IMPROVE EXISTING 
PROFILES
Determine which platforms you're 
going  to use and how you'll be using 
them.
Set up your accounts.
Fill out all profile fields using 
your  keywords and use images 
that are  correctly sized for each 
network
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6 FIND  
INSPIRATION
Draw inspiration from other businesses 
that  are great on social media.
Take note on the type of content they 
 publish and how they engage with 
their  followers.
You can even ask your followers what 
they  will like to see!
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7 CREATE A SOCIAL 
MEDIA  CONTENT 
CALENDAR
Create a posting schedule that  
lists down the date and time at  
which you will publish those 
types  of content on each 
channel.
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8 TEST, 
EVALUATE,  
ADJUST
Track your data using tools like  
Hootsuite , Semrush . With the  
data. re-evaluate your strategy  
and test it again. Repeat this  
process until you reach your 
goal.
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Thank  You   
For W a t c h i n g
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9611361147
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