DIGITAL MARKETING COURSES WITH PLACEMENTS IN BANGALORE		
                     USING DIGITAL MARKETING 
TO BOOST A BUSINESS
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9 EASY STEPS TO USE DIGITAL 
MARKETING
Build your website
Building a website is the 
first milestone in your 
organization’s digital 
marketing journey. The 
whole Digital Marketing 
project revolves around the 
website.
Get a domain name
The first step in building a 
website is registering your 
domain name. If your business is 
well established, your brand name 
can be your domain name, if it is 
available.
Host your website
Your website will require 
storage and servers to 
reside on and hosting 
your website means 
creating server space and 
an IP address for your 
website on the World 
Wide Web.
Create Content and design the website
So you have to create good content to adorn your website. Content is 
the single most important factor in the success of your website. To 
begin with, WordPress, which is the best open-source or free Content 
Management System in the World, can be used to create content for 
your website.
Search Engine Optimisation (SEO)
The user types in words 
relevant to the topic he is 
searching for( called 
Keywords) and the search 
engine throws results of 
matching websites.
Needless to say, your website 
should be Search Engine 
friendly, so that whenever the 
keywords are typed, your 
website should show up at 
the top of the list.
Search Engine Marketing (SEM)
This is called the ‘Pay 
per click( PPC)’ model. 
Of course, when two or 
more parties are 
bidding for the first 
spot in the search 
results for the same 
keywords, the one 
which is paying more 
per click gets the first 
spot; the second 
highest gets the 
second spot, and so on.
Email Marketing
Email marketing forms 
an important part of 
the Digital Marketing 
strategy of a company.
Email marketing relies 
on a database of email 
addresses to whom 
you can send your 
promotional literature.
Social Media Marketing  (SMM)
Social media marketing 
refers to marketing via 
social media platforms 
such as Facebook, 
Twitter, etc. Since these 
media are very powerful 
with a lot of traffic, 
social media marketing 
is an effective way of 
Digital Marketing.
Web Analytics
Marketing analytics has a crucial role in a Digital Marketing 
Efforts. Since digital channels can access the digital 
footprints of the users, they can give a complete trail of the 
user in the digital world and the behavior of the customer can 
be analyzed.
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