seoppt-170225085011-converted
                     PP
T  
ON
SEO(SEARCH ENGINE 
 OPTIMIZATION)
CONTEN
T
 WHAT IS SEO
 NEED OF SEO
 SEARCH ENGINE IN MARKET
 SEARCH ENGINE MARKET SHARE
 SEO TOOLS
 SEO TECHNIQUES AND STRATEGY
 SERP
 ADVANTAGES AND 
DISADVANTEGES
 CONCLUSION
WHAT IS 
SEO
 SEO stands for “search engine optimization.” It is the process of getting traffic
from the “free,” “organic,” “editorial” or “natural” search results on search 
engines.
NEED OF 
SEO
 SEO helps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.
 It is common practice for Internet users to not click through pages and pages of 
 search results, so where a site ranks in a search is essential for directing more  
traffic toward the site. The higher a website naturally ranks in organic results of a 
 search, the greater the chance that that site will be visited by a user.
SEARCH ENGINE IN MARKET 
LIKE

GOOGLE
 YAHOO
 BING
 ASK
 YANDEX
SEARCH ENGINE MARKET 
SHARE
 Google: 85.82% (85.38%)
 Yahoo!: 6.58% (6.99%)
 Bing: 6.39% (6.39%)
 AOL: 0.46% (0.46%)
 DuckDuckGo: 0.35% 
(0.37%)
 Other: 0.4% (0.42%)
SEO 
TOOLS
SEM Rush Rocks!
Free Firefox Extensions
Free Web-based SEO Tools
Listings of additional SEO tools by category
OPTIMIZED 
PAGE
SEO 
TECHNIQUES
 Audit Your Site Framework
 Data Research Via End User Value
 Create More Optimized Landing Pages
 Make Your Site Responsive and Mobile-Friendly
 Double Your Infographic Power
 Implement Latent Semantic Indexing
 Spy and Target Competitor’s Live Keywords
SEO 
STRATEGY
 :DEFINE YOUR TARGET AUDIENCE AND THEIR 
INTERESTS UR STRATEGY 
 START CREATING RECOMMENDATIONS IN YODOCUMENT
Categorized Keyword Research
Define Competitors
Prioritize and Summarize
Must-have SEO Recommendations
SER
P
  A search engine results page (SERP) is the page displayed by a search engine in  
response to a query by a searcher. The main component of the SERP is the listing 
 of results that are returned by the search engine in response to a keyword query
,  although the page may also contain other results such as advertisements
ADVANTAGES OF 
SEO
 Brand Awareness
 Increased site usability
 Cost effectiveness
 ROI
 Increased traffic
DISADVANTAGES OF 
SEO
 Getting noticed by more than your target audience
 Over Success
 Black Hats and White Hats
 COSTLY
SEO RANKING 
FACTOR
CONCLUSIO
N
 Search engine optimization is a hard and tedious job, it can take a large amount of
your time, there are too many pieces of the puzzle that you need to piece
together. I once read “Promoting a site that writers on the web are unlikely to link 
 to is as deadly as creating a fantastic website no one will see.” I think the writer  
said it all in this simple sentence. There is no use in making the best website in  
your niche when you are not promoting it.