sandip trivedi's  Top 10 ideas for digital marketing for beginners
                     Top Digital Marketing 
Ideas For Beginner
By : Prashant Kori
What is digital marketing?
In simple words digital marketing is nothing but it 
is to promote your product and services through 
electronics devices. 
Like Search engine, website, social media, E-mail 
and Whatsapp.
In this presentation top digital marketing ideas are 
presented, which can help a company to increase 
their business and also to create a brand.
Most of these idea can also help for an individual 
person to promote their post on different social 
media platform.
Top Digital Marketing ideas for beginner.
Writing Blog
Paid Ads for Google SEM
Creating video ads
Providing offer coupon
Optimize the website
Facebook ads
Instagram paid promotion
Creating content for different platform
Using free and paid tools
Always spy on competitor 
Writing Blog
Writing a blog is new trend in market which is 
nothing but giving few information to let the 
consumer attract toward your product and services.
Now a days most of company out there write blog 
about there to influence public.
Blogging is also useful when it comes to create a 
brand.
Not only company but an individual person can also 
take benefits from blogging. He/she can become 
influencer and earn some money through it. 
Paid ads for Google SEM
Paid ads are nothing but it when you pay money to show 
your ads above the organic search result.
Paid ads are useful for those company which recently 
launched and want to generate quick leads fro business.
The major benefit of paid ad is Google never charges for 
showing your ads but in fact you will be charged only when 
consumer click on your ad.
You can also see the analytics to customize your 
Google paid ads.
Google says around 18% of searches get the click on Paid 
ads, so for the beginner then can not miss even these 
amount of leads.
 
Creating Video ads
All the digital marketing expert suggests that 
upcoming era is for video ad.
Video ad is nothing but you create a video 
instead of text ad showing all the benefits of your 
product and services.
Video ad has many benefits like it is more 
engaging, consumer can see the product and 
how to use the product which help them to trust 
the product more than a simple text ad.
Even an individual person can also use this for 
personal branding to show his talent or else.
Providing offer coupon
The very basic method is providing coupon on product 
or services.
This is widely used technique to promote the business.
Consumer attract more to the offers than from those 
product which has no offer available.
All the big company provide different kind of offer like, 
50% off, buy one get one free.
Now a days companies are collaborating with different 
companies and giving different offers. For example, Jio 
a telecom sector company is giving free internet data 
with the soap of Rin company.
Optimize the website
First of all optimization of website is all about 
creating a website according to Google and 
consumer.
Optimizing is a part of SEO (search engine 
optimization).
Optimization according to  Google means there ARE 
more than 200+ factor which affect the website to 
get the rank on SERP(search engine result page).
A DM expert should also consider the consumer 
perspective which can help the consumer to get the 
information easily.
Optimize the website
Optimization is a long term process, it may 
take some time but when it is done it shows 
the rank in SERP.
Facebook ads
Like Google, Facebook also has paid ads.
If company sells the product for B2C then, 
these Facebook ads are very important 
because consumer likes to spend their most of 
the time on social media platform.
For personal branding these Facebook ads 
works real well to promote their post on 
Facebook to huge number of user.
Facebook ads can be used to get more likes 
and follow on the Facebook page and also to 
get traffic on website.
Instagram Paid Promotion
Unlike Facebook, Instagram is only a picture sharing 
platform,  but as this is widely used platform after 
Facebook. Digital marketing expert are diverting towards 
this platform. 
Instagram paid promotion can be used for personal 
branding.
And all the products which are sold directly to the 
consumer can use this Instagram paid promotion to reach 
huge number of Instagram users.
Now Instagram has some new features like story mode 
which have also some paid promotion feature that can be 
experienced in your Instagram stories after every 3 to 4 
stories.
Creating content for different platform
It is said in DM that it is not important how far you 
think but in how many direction you search for.
Now there are multiple options in the market to 
showcase your products, services and your talent.
There are platform like podcast which use the 
sound only.
Document like PPT and PDF can be shared on 
different application and website to reach the 
consumer. Like Slideshare and Scribd.
You can use the video sharing application like 
tiktok to promote your stuff.
Using free and paid tools 
DM is useful because we can measure and 
target the right audience.
For this activity tools are very important to 
help.
Because free and paid tools provide the 
feature for selecting the right keyword for the 
business and also how many times those 
keywords were searched in Google in different 
time period.
Apart from this a tool like SEMrush can also 
help to optimize the website. 
Tools like SEMrush and Moz are very famous 
tools.
Always spy on your competitor
To target your audience you should always 
spy on your competitor, so that you can get to 
know that how your competitor is targeting 
the public and generate the leads.
If you spy on competitor you can easily get to 
know their strategy. 
By knowing their strategy you can easily 
target their audience.
Summary 
Digital Marketing changes by every update, we have 
to be updated.
All the platform are equally important for a company 
and those should be taken very seriously.
Ideas mentioned in this PPT are the basics of Digital 
Marketing for the beginners but these exercise can 
help to build a strategy for a campaign and also 
create a funnel to trap the customer to buy your 
product.
By doing these activities a company can get instant 
and quality leads but to turn those leads into a 
customers is another major task.
Thank you