PRAVA SOFTWARE SOLUTIONS digital marketing course overview
                     🎓 Digital Marketing Mastery Program
Curated by PRAVA Software Solutions Pvt. Ltd. – Mancherial
“Learn by doing. Market like a pro.”
Empowering the next generation of marketers with PRAVA’s industry-driven expertise and 
real-time case studies.
🎓 Course Overview
This  course  is  designed  for  students,  freelancers,  entrepreneurs,  and  marketing
professionals who  want  to  master  digital  marketing with  a  hands-on,  service-based
approach. What makes this course unique is that it’s taught in sync with the services offered
at  PRAVA Software Solutions,  giving  learners  direct  exposure  to  real-world  marketing
execution and client servicing.
️  Duration: 12 Weeks |  Mode: Online/Offline |  Format:
Interactive + Project Based
📍 Location: Mancherial, Telangana
📍 Certificate: Issued by PRAVA Software Solutions Private Limited
📍 Tools: Google Analytics, Canva, Meta Ads, Mailchimp, Semrush, WordPress, Figma, etc.
🎓 Detailed Module Breakdown
🎓 Week 1: Foundations of Digital Marketing
 Understanding the digital ecosystem
 Evolution of marketing: Traditional vs Digital
 Introduction to PRAVA Software Solutions: A Mancherial-based tech innovator
 Overview of PRAVA's digital services and how they solve business challenges
Outcome: You’ll understand the why and how of digital marketing and its importance in
today’s business world, especially for emerging regions like Telangana.
🎓 Week 2: Building Websites that Convert
 Purpose-driven website design
 User experience (UX) and interface (UI) fundamentals
 CMS platforms: WordPress overview
 Integration with PRAVA’s Web Design & Branding Services
 Introduction to UI/UX Designing
Outcome: Create a basic responsive website with SEO-friendly architecture and effective
calls-to-action.
🎓 Week 3: Search Engine Optimization (SEO)
 Keyword research and analysis
 On-page SEO (meta tags, headings, URL structure)
 Off-page SEO (link building, guest posting)
 Local SEO for businesses in Mancherial & Telangana
 SEO tools & analytics dashboards
Integration: Case studies from PRAVA’s SEO Services with client success metrics.
🎓 Week 4: Paid Search Marketing – Google Ads
 Google Ads Dashboard overview
 Creating and optimizing campaigns
 Bidding strategies, keyword match types
 Retargeting and conversion tracking
Outcome: Build and run a sample Google Ad campaign for a PRAVA client  or a local
business.
🎓 Week 5: Social Media Strategy & Advertising
 Channel-specific strategies: Facebook, Instagram, LinkedIn, Twitter
 Audience targeting and content creation
 Paid social advertising (Meta Ads)
 Content calendar planning & scheduling
Integration: Hands-on work with PRAVA’s Social Media Marketing clients and tools.
🎓 Week 6: Blogging, Copywriting & Content Strategy
 Writing compelling blogs for SEO
 Headlines, hooks, and storytelling
 Building a content marketing funnel
 Content promotion techniques
Tools & Use: Leverage PRAVA’s Content Management workflows. Write and publish your
own blog article.
🎓 Week 7: Email Marketing Automation
 Creating lead magnets & email funnels
 Platforms: Mailchimp, Brevo, Zoho Mail
 A/B testing email formats
 Creating drip campaigns and newsletters
Real-world Application: Apply techniques using PRAVA’s Email Marketing Services.
🎓 Week 8: Branding & Online Presence
 Elements of strong branding: Logo, tone, color psychology
 Consistent design language with Graphic Design
 Building a brand voice on digital platforms
 Managing reputation & online reviews
Bonus: Design your personal brand identity and audit a local business’ branding approach.
🎓 Week 9: Analytics & Performance Tracking
 Google Analytics, Search Console
 Data-driven decision-making
 Key metrics: CTR, bounce rate, conversion rate, CAC, ROI
 Visual reporting with Data Studio
Tools Used: Google Analytics, Tag Manager, and live dashboards for PRAVA client reports.
🎓 Week 10: Mobile & App Marketing
 Introduction to Mobile Application Marketing
 App Store Optimization (ASO)
 Push notifications and user engagement
 Deep linking & in-app campaigns
Integration: Overview of how PRAVA markets their iOS and IoT apps.
🎓 Week 11: Campaign Planning & Budgeting
 Structuring a marketing plan from scratch
 Allocating budgets across digital channels
 Funnel marketing: TOFU – MOFU – BOFU strategies
 Preparing client proposals & pitches
Simulation: Create a full digital marketing plan with estimated ROI for a startup or PRAVA
project.
🎓 Week 12: Capstone Project + Portfolio + Career Pathways
 Final project presentation: Group/individual strategy plan
 Build your own portfolio website
 Freelance, remote, and agency job pathways
 Resume building and interview preparation
Outcome: Leave with a working portfolio, practical skills, and job-ready confidence.
🎓🎓  Teaching Methodology
 📍 Live Lectures + Recordings
 📍 Weekly Quizzes + Assignments
 📍 Real-world Projects from PRAVA’s Client Work
 📍 Guest Lectures from PRAVA’s Team
 📍 Continuous Feedback Loops
🎓 Certification of Completion
Issued by: PRAVA Software Solutions Pvt. Ltd.
Valid for freelance/agency/enterprise job roles.
🎓 Why  Choose  PRAVA  for  Your  Digital  Marketing
Training?
 Real-World Learning: Based on services we actually offer to clients.
 Industry Connections: Network with our business clients and hiring partners.
 Local Focus: Learn how to promote businesses in Mancherial & beyond.
 Ongoing  Mentorship: Continue  your  learning  journey  through  our  Up-skilling
support.
🎓 Enroll Now
📍 Address: D. No 22-85, Chunnam Batti Wada, Mancherial Bazar, Adilabad, Telangana – 
504208
📍 Email: [email protected]
📍 Website: www.prava.co.in
📍 Follow Us: Facebook | LinkedIn | Instagram
Week 1: Fundamentals of Digital Marketing
Digital marketing is the backbone of modern business, and understanding its fundamentals is
the first step in a successful career in this field. In this module, students will learn the core
principles that  drive  digital  marketing  strategies,  focusing  on  how  to  effectively
communicate a brand's message through digital channels. We start by introducing the digital
marketing ecosystem, explaining its key components such as social media, search engines,
email  marketing,  and  online  ads.  The  course  covers  both  paid  and  organic  marketing
methods, emphasizing their differences, advantages, and how they work together.
The importance of customer behavior in digital marketing is also discussed, with a focus on
how businesses can use data to target their audience more accurately. By understanding the
customer journey and the role digital marketing plays in it, students can build more effective
strategies. Concepts like marketing funnels and the conversion process will be explained,
showing how digital marketing drives potential customers from awareness to conversion.
Additionally,  students will  explore various digital  marketing  tools and platforms, such as
Google Analytics and  Mailchimp, to understand how they help in campaign planning and
execution.  They  will  also  learn  about  measuring  ROI in  digital  marketing  and  setting
realistic expectations for success. This foundational knowledge will set the stage for more
advanced topics later in the course.
By the end of this week, students will have a solid understanding of digital marketing's role in
business, the tools available, and how to use them to drive growth.
Week 2: Website & UI/UX Design
In Week 2, we delve deep into the critical role of website design and user experience (UX)
in  digital  marketing.  A well-designed website  is  the cornerstone of  any business's  online
presence, as it serves as the primary interaction point for visitors. This module covers the
principles of user-centered design, ensuring that websites are not only visually appealing but
also  highly  functional.  Students  will  explore  key  elements  of  web  design,  including
responsive design, navigation, and user journey optimization.
The course will focus on the importance of mobile-first design, given that a majority of web
traffic now comes from mobile devices. Students will learn how to create websites that are
responsive across  all  platforms,  ensuring a  smooth user  experience  for  both  desktop and
mobile visitors. User interface (UI) design will also be covered, helping students understand
how to  craft  intuitive  and engaging interfaces  that  encourage  visitors  to  stay longer  and
interact more.
In addition to the technical aspects, we will explore the  psychology of design, explaining
how colors, typography, and layout influence user behavior. This knowledge will be crucial
for  creating  websites  that  convert  visitors  into  customers.  Students  will  also  learn  the
fundamentals of  wireframing and  prototyping, using tools like  Figma and  Adobe XD to
create mockups of web pages.
By the end of Week 2, students will have the skills to design websites that not only look good
but also provide a seamless user experience, ultimately improving the effectiveness of digital
marketing campaigns.
Week 3: Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the most important aspects of digital marketing,
and in  this  module,  we dive  into the  strategies  that  improve website  visibility  and drive
organic traffic. SEO is a multifaceted discipline that requires both technical expertise and
creative  thinking.  Students  will  learn  how to  conduct  keyword research,  identifying  the
terms and phrases potential customers are using to find products or services online. This will
be the foundation for all on-page SEO efforts.
We will  also cover  the essentials  of  on-page SEO,  including optimizing  title  tags,  meta
descriptions,  headers, and images to improve search rankings. The importance of  content
optimization will  be highlighted,  emphasizing how well-written,  informative content  that
incorporates relevant keywords can boost a website's position in search results.
In  addition  to  on-page  techniques,  students  will  learn  about  off-page  SEO,  focusing  on
backlink building, social signals, and other external factors that influence search rankings.
We will discuss the importance of  local SEO, particularly for businesses that rely on local
customers, and introduce students to tools like Google My Business to improve local search
visibility.
The  technical  side  of  SEO,  such  as  website  structure,  page  load  speed,  and  mobile
optimization, will also be covered. Students will gain hands-on experience using SEO tools
like SEMrush, Google Search Console, and Ahrefs to analyze and optimize websites.
By the end of Week 3, students will have the knowledge and skills to perform SEO audits,
optimize  websites  for  search  engines,  and understand  the  key factors  that  affect  organic
search rankings.
Week 4: Google Ads & Paid Campaigns
In Week 4, we focus on the world of paid advertising, specifically Google Ads, one of the
most powerful tools for driving targeted traffic to a website. Google Ads allows businesses to
create highly targeted ads that appear in Google search results and across Google's network
of partner websites. This module will cover the fundamentals of Google Ads, from setting
up campaigns to creating compelling ad copy that attracts clicks.
Students will learn about the different types of Google Ads, including  search ads,  display
ads, video ads on YouTube, and shopping ads. Emphasis will be placed on creating ads that
are aligned with business goals and customer intent. We will explore the concept of keyword
match types, teaching students how to target the right keywords for their campaigns.
The importance of ad extensions, bidding strategies, and quality score will be discussed in
detail, ensuring that students understand how to maximize their ad spend for the best ROI.
Students will also learn about  A/B testing to optimize ad performance and improve click-
through rates (CTR).
Additionally, we will cover conversion tracking, explaining how to measure the success of
Google Ads campaigns and use analytics to refine and improve future ads. Students will get
hands-on experience creating Google Ads campaigns, setting budgets, and analyzing results.
By the end of  Week 4,  students  will  be able  to  create  effective  Google Ads campaigns,
measure their performance, and optimize them for better results.
Week 5: Social Media Marketing
Social  media marketing is  an essential  part  of any digital  marketing strategy, and in this
module, we will focus on how to leverage platforms like Facebook, Instagram, LinkedIn, and
Twitter  to  connect  with  audiences  and  build  brand awareness.  The  module  will  start  by
introducing students to the various social media platforms, their unique audiences, and the
types of content that work best on each platform.
We will dive deep into  content strategy, discussing how to create engaging posts, stories,
and  videos  that  resonate  with  followers.  Students  will  learn  how  to  develop  a  content
calendar, plan for consistent posting, and measure engagement to see what types of content
work best.
Paid social ads will also be covered, with an emphasis on targeting specific demographics
and using  social media ad platforms like Facebook Ads Manager to create and manage
campaigns. Students will learn about the different ad formats (carousel ads, video ads, etc.),
as well as strategies for optimizing ads for maximum reach and conversion.
The importance of  community management will be discussed,  teaching students how to
interact with followers, respond to inquiries, and build a loyal online community. Influencer
marketing will also be explored, explaining how to identify and collaborate with influencers
to promote products or services.
By the end of this week, students will have the skills to craft social media strategies, create
engaging content, and manage paid social campaigns that drive real results.
Week 6: Content Marketing
Content marketing is at the heart of any effective digital marketing strategy. In this module,
students will learn how to create high-quality, engaging content that attracts, informs, and
converts potential customers. The course starts with understanding audience personas—the
foundational step to crafting content that resonates with your target market. Students will
learn how to develop content that is not only SEO-friendly but also valuable and educational
for the audience.
The module will explore different forms of content, including blogs, articles, infographics,
videos, eBooks, and more. Students will be taught the art of storytelling to create compelling
narratives that captivate readers and prompt them to take action. Content calendars will be
introduced to ensure consistent content creation and distribution across platforms.
We will also dive into content distribution, explaining how to share content across different
channels—whether it's social media, email,  or your website—ensuring it reaches the right
people at the right time. The concept of content repurposing will also be covered, showing
students how to leverage one piece of content across multiple formats to extend its life and
increase its value.
By the end of Week 6, students will have the skills to create and distribute content that not
only attracts website visitors but also builds brand authority and drives conversions.
Week 7: Email Marketing & Automation
Email marketing is one of the most powerful tools for nurturing leads and converting them
into customers. In this module, students will learn how to design effective email campaigns,
from crafting compelling subject lines to writing persuasive copy that drives action. We’ll
explore the importance of  personalization and  segmentation, allowing businesses to send
the right messages to the right people at the right time.
The course will  cover  email  list  building,  including methods for growing a high-quality
email list through lead magnets like free resources, webinars, and downloads. Students will
learn how to use email automation tools like Mailchimp, ConvertKit, and ActiveCampaign
to send welcome emails, drip campaigns, and re-engagement emails.
A large  focus  of  this  module  will  be  on  email  design and  ensuring  emails  are  visually
appealing and mobile-friendly.  Students will  learn how to design emails that stand out in
crowded inboxes and encourage recipients to take action.
The module will also cover the critical aspects of email analytics, such as open rates, click-
through rates,  conversion rates,  and unsubscribe rates,  teaching students  how to optimize
their campaigns for better performance.
By the end of Week 7, students will be able to create automated email campaigns that nurture
leads, increase customer engagement, and boost conversions.
Week 8: Visual Design & Branding
Effective digital marketing isn't just about the right message; it's also about presenting it in
the right way. In this module, students will learn the principles of visual design and how to
develop a consistent brand identity across all digital platforms. Students will understand the
importance of color theory, typography, and layout in creating designs that align with the
brand’s values and resonate with the target audience.
The course will  cover  brand guidelines,  teaching students how to create a unified brand
presence across all channels, from social media to websites to digital ads. Students will learn
to  design  visually  appealing  and functional  graphics,  banners,  social  media  posts,  and
advertisements using tools like Canva, Adobe Photoshop, and Illustrator.
The importance of  visual storytelling will also be discussed, helping students understand
how  to  convey  messages,  evoke  emotions,  and  build  brand  loyalty  through  design.
Additionally, students will learn how to optimize design for  different platforms, ensuring
each piece of content is tailored for the specific format, whether it’s Instagram, Facebook, or
a website.
By  the  end  of  Week  8,  students  will  be  able  to  create  designs  that  support  a  brand’s
messaging and marketing objectives, elevating the business’s online presence.
Week 9: Analytics & Tracking
In the world of digital marketing, data is king. In this module, students will learn how to
track and analyze digital marketing campaigns to measure performance, optimize strategies,
and ensure ROI.  The course will  introduce students  to  the most  popular  analytics  tools,
including  Google  Analytics,  Hotjar,  and  Mixpanel,  and  explain  how to  set  up tracking
codes,  integrate  them  with  websites,  and  measure  metrics  like  traffic,  user  behavior,
conversion rates, and more.
The importance of UTM parameters and conversion tracking will be emphasized, ensuring
that  students  can  track  every  step  of  the  user  journey.  The  module  will  also  introduce
heatmaps and user flow tracking, allowing students to understand how visitors interact with
websites and which areas need improvement.
We will also focus on  KPIs (Key Performance Indicators) and how to define them for
different campaigns. Students will learn how to create dashboards that present key data in an
easy-to-understand  format,  making  it  easier  to  communicate  results  with  clients  or  team
members.
By  the  end  of  Week  9,  students  will  be  equipped  to  analyze  marketing  performance,
understand key metrics, and use data to improve future campaigns.
Week 10: Mobile App Marketing
Mobile  apps  are  increasingly  becoming  a  primary  way  for  businesses  to  engage  with
customers,  and marketing  apps is  an essential  skill  for  digital  marketers.  In  this  module,
students  will  learn  how  to  promote  mobile  applications using  both  organic  and  paid
strategies.  We’ll  explore the concept of  App Store Optimization (ASO),  which includes
optimizing app descriptions, keywords, and images to increase visibility in app stores.
Students will learn how to create  app launch campaigns and drive installs  through  paid
advertising on platforms like Google Ads and Facebook. They’ll also explore user retention
strategies, such as push notifications and in-app messages, to keep users engaged long after
they download the app.
In  addition,  we’ll  cover  the  importance  of  app  reviews and  how  they  can  influence
downloads. Students will learn strategies to encourage customers to leave positive reviews
and respond to negative ones.
By  the  end  of  Week  10,  students  will  understand  the  key  elements  of  app  marketing,
including ASO, user retention, and app advertising.
Week 11: Strategy & Proposal Writing
Building  a  successful  digital  marketing  campaign  requires  more  than  just  technical
knowledge; it requires the ability to communicate effectively with clients, stakeholders, and
decision-makers. In this module, students will learn how to write comprehensive marketing
strategies and  proposals that showcase their expertise and win business. The course will
cover  the  marketing  strategy  process,  including  market  research,  audience  analysis,
competitive analysis, and goal setting.
Students  will  learn  how  to  write  clear  and  persuasive  proposals that  outline  campaign
objectives, tactics, budgets, and timelines. The importance of  KPIs and how to align them
with  client  goals  will  also  be  emphasized.  Students  will  gain  skills  in  presenting  their
strategies and proposals to clients, ensuring they can effectively communicate their ideas and
persuade clients to invest in their proposed campaigns.
By the end of this week, students will be able to create professional marketing strategies and
proposals that can help them win clients and execute successful campaigns.
Week 12: Capstone Project & Internship
In the final week of the Digital Marketing Mastery Program, students will apply everything
they’ve  learned to  a  real-world  project.  They will  work  on an  actual  digital  marketing
campaign, either by creating a strategy from scratch or optimizing an existing campaign for a
client or organization. The capstone project will allow students to demonstrate their ability to
plan,  execute,  and  optimize marketing  campaigns,  applying all  the tools  and techniques
they’ve learned throughout the course.
Additionally, students will have the opportunity to participate in an internship with PRAVA
Software Solutions or  one of its  partners,  gaining hands-on experience in  a professional
setting. The internship will provide invaluable experience in working with clients, managing
campaigns, and measuring success.
By the end of Week 12, students will have a completed portfolio with multiple live projects,
industry experience, and a certificate of completion.