BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE
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Research your competition and search data to find 
1the best  targets.Depending on the size of your website, start with the pages  that have the most content and are 
most helpful to  customers.
0 Write informative copy that  people seek
2Write content that is helpful and also includes keywords  and synonyms that get your website found by Google and  other search engines.
Make sure it’s still readable for your visitors.
0 TITLE YOUR PAGE TO HELPSEARCH ENG I NES  AND USERS
3Search engines read the title tag, or meta title, as an  important indicator of what the page is about.
Your title tag is also the blue link everyone sees on 
a search  engine results page, so be sure to include 
the keywords users  search for.
04 Build pages with HTML The first heading, or H1 tag, is the most important 
heahdeeadr itnagg  son the page.
The H1 tag is typically the first thing a visitor 
reads on  your webpage.
Header tags are commonly used for styling but 
should instead  be used for content organization.
05 Give your URLs a The page URL is often ignored, so don’t let that be the 
capseu rwpitoh syeou!  The URLs should also benefit from keyword 
research.
If you use a CMS like WordPress, the name of the page 
will appear  in the URL. Before you launch the page, 
review what you named it  and check the URL.
06Internally link to other Internal linking is selecting a phrase and 
paagddeisng a  hyperlink to the blog post or 
page you are  referencing.
These links will get some users to click 
through and  read your other pages, but 
more importantly,  search engines will 
crawl these links too.
07Use ALT tags with all your Images visually support the message on the page.
Users love them, and search engines do too. That’s why 
imyoaug  eshsould always use descriptive (keyword-rich) ALT 
tags for all your  images
0 Mobile-friendly Design and Page  Speed
optimize the images, code, and content to load 
8each page  quickly.Visitors will leave slow websites and search 
engines will  notice. This is why having a fast 
website will improve your  search engine ranking.
0Sea9rch e ngLiinmesi tl ikaen yne Dw uapnldi cuantiqeu Ce ocnontteenntt. Find 
any  duplicate content and make it substantially 
different or  remove it altogether.  
There’s no advantage to saying the same thing over 
and  over, and Google will penalize you for it.
1 Create an XML Sitemap and  Monitor Crawl 
Errors
0 Submit SitemapCrawl Errors and 
Warnings
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