Sarangv1120
Uploaded on May 10, 2023
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Untitled presentation (1)
DIGITAL
MARKETING
Introduction
What is digital marketing?
Digital marketing is the marketing of products or services using digital
technology.mainly on the internet but also including mobile phones
display advertising and any other digital medium
DIGITAL MARKETING BENEFITS
❖ Reaching the right audience
❖ To engage with your audience
❖ To motivate your audience to take action
❖ Efficient spending on your campaign
❖ Return on investment
➢ Digital marketing goal
Digital marketing about generating sales & capturing leads from customers that are searching
on internet for answers
Digital marketing consist of
❏ Search engine optimization [seo]
❏ Social media marketing[smm]
❏ Pay per click[ppc]
❏ Display advertising[banner ads]
❏ Content marketing
❏ Online reputation management
❏ Email marketing
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