Fake Liquor, Original bottle: Solving for Counterfeiting using Crypto codes
                     Fake Liquor, Original bottle Solving for 
Counterfeiting using Crypto codes
Introduction
• Has your favorite liquor ever tasted different than usual?  
• Daily news is flooded with articles around counterfeiting in various industries 
across cosmetics, nutrition to alcohol – counterfeiting is a major threat 
impacting each and every one of us.
• During the COVID-19 lockdown, the problem of counterfeit further aggravated 
due to a gap in demand and supply. In the last one month alone, almost every 
day a seizure had been reported in India related to smuggled or illicit liquor. 
• Consumers rely on purchasing liquor from a trusted or authorized seller that 
is rechecking the packaging and security seal. It is no longer possible to trust 
in the retailers supply chain given the alarming growth witnessed in 
counterfeiting. 
 Issue of Repackaging and 
Counterfeit
Digital Supply Chain Security  
• Less-sophisticated networks of alcohol counterfeiting, especially for those 
making fake versions of more low-end drinks, tend to acquire the bottles they 
use from bins, which are then quickly re-labeled, filled with the bootleg drink 
and resold.
•  Brand protection teams can rarely take action against such issues because 
they are not able to detect the difference between genuine and fake products. 
• Brands have been trying to tackle this issue of repackaging and counterfeit by 
introducing stringent checks and balances over the manufacturing and supply 
chain to make sure they get back the original bottles, complicated seals and 
special markings to identify the originals, etc. 
• So far, these have not proven to control the counterfeit levels in market.
  Smart Packaging Solutions
• Smart packaging technology has come a long way since the age of 
holograms and labels. 
• In fact, smart packaging solution has also improved from the simple QR 
code on packaging. 
• Thanks to tools such as anti-theft labels, NFC tags, machine vision, and AI, 
customized smart packaging solutions are enabling manufacturers and 
consumers to enjoy a significant control over their liquors origin, 
manufacturing and supply chain.
• Digitization has brought with it the ability to map out the journey of each 
unit of product in your supply chain providing you as a brand owner the 
ability to not just verify the product but also if it was made on your 
production line.
Sepio Solutions
• Sepio solutions is an enterprise platform to digitize and manage 
product identity.Sepio is industry leader in security products and 
solutions
• We make everyday products ‘smart’ by creating unique digital 
identities for products and shipments and enable end to end 
traceability for a products journey from raw material to end 
consumer.
• For more information about Counterfeiting, visit to 
Fake Liquor, Original bottle: Solving for Counterfeiting using Crypt
o codes
Sepio Solutions
For more information visit our official website Sepio Solutions