BEST PPC ADWORDS COURSE IN ROHTAK
                     Pay - Per - 
Click
Pay-per-click (PPC) is an online advertising 
model in which an advertiser pays a 
publisher every time an advertisement link 
is “clicked” on
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Introduction
PPC
In English
Pay-per-click (PPC) is an online advertising model in 
which an advertiser pays a publisher every time an 
advertisement link is “clicked” on. Alternatively, PPC is 
known as the cost-per-click (CPC) model. The pay-per-
click model is offered primarily by search engines (e.g., 
Google) and social networks (e.g., Facebook).
Problem 1
One of the most common PPC advertising 
problems is an ad or ad group that’s not being 
seen, measured by a metric called impression 
Most Common share.Problem 2
PPC Advertising It might be tempting to add every keyword related to your business. After all, more traffic 
should theoretically help you convert faster and 
at a higher rate.
Problem Problem 3
According to Google, search ads increase brand 
awareness by as much as 80%. And their own 
Smart Bidding feature is a great way for newer 
advertisers to focus less on levers in bid 
management.
Solution 3
Keyword match types make a difference 
because something like Broad Match can open 
up your opportunities to show for similar 
Solutions searches.
Solution 1 Solution 2
The best route for new and growing PPC Negative keywords prevent your ad from being 
advertisers is to put in the work. Learn how shown when users make a specific search related 
manual bid management works and take an to your area of expertise
active role in managing it. Use this experience 
to learn what works and what doesn’t for your 
account.
Tractions
PPC Services we offer in Santa Fe and around 
the country on Google, Yahoo and Bing 
including:
• Search campaigns
• Display campaigns
• Remarketing campaigns
• Social media advertising
Target Market
In marketing, a target market is a group of TAM
consumers at which a product or service is $ 98M
aimed. These groups often have things in 
common like age. For example, a generation 
can be considered a target market for a product SAM $ 78M
or service.
SOM $ 68M
Market Size
500,000 (number of target users) x 4 
500K+ (purchases expected over 12 months) = 2 million a year.
Active Users
350K+ 150K+
Free Plan Pro Plan
Strategy 1 Strategy 2
Raising Brand Awareness Define Your PPC Goals
These ads are targeted at Establishing your goals is the most important 
audiences who are unaware of step of your PPC marketing strategy. Because 
your business. once you establish the goals you want to achieve, 
every other decision and step becomes easier. 
Strategy 3
Driving Sales Marketing 
The goal of PPC campaigns that drive sales is to 
get your products or services in front of people 
when they’re ready to buy. Strategy
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