Search engine optimization (SEO) is a process of optimizing websites to rank higher on search engine result pages (SERPs). One of the most important factors in SEO is choosing the right keywords. Keywords are the words and phrases that people use to search for information on search engines like Google. Choosing the right keywords can make or break your SEO campaign. In this blog post, we'll share a beginner's guide on how to choose the right keywords for your SEO campaign.