Introducing Pillar Pages to Increase SEO Ranking (For Awesome Results)
                     Introducing Pillar Pages to Increase 
SEO Ranking (For Awesome 
Results)
  
History of SEO
In a traditional sense, when we started our websites, we often filled them with blog articles. Those blog articles will 
be in sequential order. From a website perspective, the blog would be very much like what we see here on the left-
hand side of the image. They are sort of in those different topics, laid out in a big batch with a menu structure up 
the top.
  
What is a Pillar Page?
A pillar page covers all details of the topic on a single page. It is the foundation on which a topic cluster is 
built. It provides room for in-depth information through a cluster of blog posts linking back to the pillar page.
  
How Do You Create a Pillar Page?
To create a Pillar Page, you have to choose a broad topic as the main topic you want to rank for. Then, create linked 
content based on the specific keywords related to the topic to have a broader search engine authority.
  
How to Tie Selected Topics to 
Keywords?
To effectively tie selected topics to keywords, you have to look at the topic from your customer’s perspective.
What are your customers looking for? What are their challenges? What are they wanting to have? They might be 
searching about a subtopic or they might be looking for the pillar page content itself.
  
About Crocodile Marketing
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