Digital marketing is the strategic use of online channels and platforms to promote products, services, or brands. It encompasses a broad range of activities, including search engine optimization (SEO), social media marketing, content creation, and data analytics. In the digital marketing landscape, businesses leverage the internet and electronic devices to connect with their target audience, increase brand visibility, and drive customer engagement. The goal is not just to reach a wide audience but to do so in a targeted and personalized manner, optimizing for visibility on search engines, social media platforms, and other digital spaces. Digital marketing is dynamic, requiring adaptability to ever-evolving trends and technologies to stay ahead in the competitive online marketplace.