In the world of real estate, timing is everything. If you’re following up on leads, showing listings, or closing deals, awareness of where your pipeline of properties is directly impacts your closing rate. Being able to follow the status of properties in real-time is not just nice to have; it’s requisite for both growth and profitability. Finding a suitable property management system that is tied to your sales CRM could allow real estate professionals to follow a lead through every step from inquiry to deal closing.