USER INTENT…
                     USER INTENT…
SHIKSHITA CHAUDHARY…
WHAT IS THE USER INTENT?
The user intent, or search intent states which goal or intention an internet user has 
when entering a search term into a search engine. User intent is now a central 
factor in content and search engine optimization and is eclipsing individual 
keywords as a dominant ranking factor 
WHAT ARE THE THREE TYPES OF USER INTENT?
Informational ,
 transactional, and 
navigational.
HOW TO FIND USER INTENT?
Another manual method is to analyze search modifiers – words in the search 
query that describe the person's intent. For example, if a query includes phrases 
like “how to,” “how do I,” or “what,” for example, then its intent is, most likely, 
informational.
WHY IS USER INTENT IMPORTANT?
Understanding user intent can help you attract your target audience, keep them on 
your site, and generate strong leads. This is necessary for creating an effective 
content marketing strategy.
WHAT IS USER INTENT RECOGINITION?
Intent recognition - sometimes called intent classification - is the task of taking a 
written or spoken input, and classifying it based on what the user wants to 
achieve.
WHAT IS A HIGH INTENT USER?
What is a high intent customer? A high-intent customer is a customer that a) 
knows what they want to buy and b) has the intent to purchase them.
HOW MANY USER INTENT CAN A QUERY HAVE?
Here are four common intents used in digital marketing, plus a fifth one that's 
equally valuable: Navigational Intent. Informational intent. Commercial Intent.
THANKS FOR WATCHING…