Tips For A Balanced Law Firm SEO And Content Marketing Strategy
                     Tips For A Balanced Law Firm SEO And 
Content Marketing Strategy 
Identify The Audience’s Pain Points
Most of the time the content creation strategy starts with identifying relevant keywords. This 
is not the correct approach. Key phrases are vital for getting your material discovered by 
search engines but choosing the keyword-first approach can take the focus away from the 
audience. This means that you will create well-optimized material with good online visibility. 
However, it will not resonate strongly with the audience and therefore, not many of them will 
convert. You should start by identifying the pain points of your potential clients. Find out 
what are the specific areas in which they need assistance and the kind of content they are 
consuming. This will give you an idea about the type of material they will be interested in.
 Research Your Competition To Understand Their Strategy
You can get an insight into your target audience by researching your competition. Just like 
you, your rivals will also be using content to impress and win clients. Identify rival websites 
which are publishing material which is attracting a large readership. Take a look at the kind 
of topics they are discussing. Read the text to know their writing style and any other 
strategies. Moreover, check how they insert key terms into their write-ups. There are tools 
which help in monitoring content performance through analytics. You can also analyze the 
backlinks included in the posts to assess their performance. This will help you to learn what 
kind of optimization tactics are driving results.
Conduct Keyword Research With Various Tools
Once you have understood your audience’s specific needs, you can finalize some topics for 
your content. The SEO team will already have identified some keywords for your website 
and targeting them. Find out which one of them can be integrated into your content 
creation plan. Conduct keyword research to find more relevant terms that are being 
searched by people interested in your practice area. Chances are you will be using the 
Keyword Planner tool provided by the Google Ads service. This is a free solution and almost 
every marketer relies on it for research. It will be pertinent to do the job with various tools 
to get an extensive idea of what people are exactly looking for. There are numerous free 
and premium solutions that can help you discover more related keywords for your subject. 
There will be times when you feel that a high-performance keyword is not fitting in with 
your content creation plan because the audience requirements are pointing at something 
else. 
Choose Writers Who Know About SEO
Writers hold the key to a successful SEO and content marketing strategy. A good writer 
will craft highly-readable material but if she does not know about optimization, the post 
will not be easily discoverable. Select people who are aware of search engine 
optimization and the best writing practices associated with the field. Composing 
content for achieving marketing goals is like walking a tightrope. You have to write for 
people but in such a manner that search engines discover the matter easily. An 
experienced professional will be able to seamlessly blend the terms in a piece. This will 
fulfill both the objectives of providing value to the audience and optimizing the write-
up. Posts related to the law industry can be long and difficult to understand. Seasoned 
professionals will break the posts into different sections with relevant sub-headings and 
use legal jargon only where it is necessary.
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