How to Use Conversion-Focused Website Design to Get More Clients
                     Email us: 
[email protected]
Call us: +1 855 835 5329
How to Use Conversion-Focused Website Design 
to Get More Clients
Email us: 
[email protected]
Call us: +1 855 835 5329
 MAKING SEO WORK FOR YOUR LAW FIRM
● A good SEO strategy is an important tool in your marketing arsenal, but if you 
stop there you’re missing out on an opportunity to convert more visitors into 
● lTohyea lg, oloanl gotfim SeE Ocli—enwtse.’re told—is positioning your website to come up on the 
first page of search results so that people will find you quickly and select your 
● Wfirmhe onv yeor uth’re cpolamnpneintgiti oyno.ur marketing and SEO, be sure to give some thought 
to conversion-focused web design.
● If you get this SEO thing right—and invest significantly in a winning strategy 
● Bcresatt eWd ebbys aitne  lDawes fiigrmn  SSeErOvi ceexsp efortr— Layowuy ewrisll see a substantial increase in 
website traffic.
● The little secret SEO vendors won’t always tell you? The key to a meaningful 
and successful SEO strategy isn’t traffic; it’s conversion.
Email us: 
[email protected]
Call us: +1 855 835 5329
   What Is Conversion-Focused Website Design?
● Conversion-focused website design is one that gets your website visitors to 
engage with you by responding to your calls to action.
● A conversion-focused website will have one goal (for example, “book a 
consultation”), and every visual element and piece of information on the site will 
be dedicated to that goal.
● Designing your website around this single goal requires you to think like a 
client.
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[email protected]
Call us: +1 855 835 5329
   How Can I Convert More Visitors into Clients?
● Know your target market
● Provide valuable content
● Use simple, easy-to-read design
● Include a clear call to action
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[email protected]
Call us: +1 855 835 5329
   Know your target market
● You should know who your law firm’s most likely and ideal clients are, what 
they’re interested in and how they might search for an attorney.
● Think of SEO as the road map that gets a client to a destination, and 
conversion-focused web design as the way you convince them to stay awhile.
Email us: 
[email protected]
Call us: +1 855 835 5329
   Provide valuable content
● Many law firms offer blog articles that answer frequently asked questions in 
their practice area, such as “What are my rights when I’m pulled over for a 
DUI?” 
● This allows you to demonstrate your expertise and make the visitor feel like 
they’re getting value out of coming to your site.
Email us: 
[email protected]
Call us: +1 855 835 5329
   Use simple, easy-to-read design
● If people can’t read your site, they certainly won’t engage with your content or 
respond to your call to action. 
● Make sure your design is easily readable across different browsers, operating 
systems — and especially mobile devices.
Email us: 
[email protected]
Call us: +1 855 835 5329
   Include a clear call to action
● Finally, once you have a visitor’s attention, you need to tell them what to do. 
Include a clear call to action on each page of your website.
● Making a good first impression is critical to convincing potential clients to hire 
you. If you waste your website’s potential to engage visitors, you’re missing a 
valuable tool in your marketing arsenal.
Contact Us
We are always happy to make valuable new contacts.
https://conroycreativecounsel.com [email protected]
Irvine, CA, USA 
855.835.5329 Zip Code: 92618