Online Marketing Strategies That Can Help Law Firms Scale New Heights
                     Email us: 
[email protected]
Call us: +1 855 835 5329
Online Marketing Strategies That Can Help Law 
Firms Scale New Heights
Email us: 
[email protected]
Call us: +1 855 835 5329
● Driving traffic to their website, getting more phone calls and generating 
continuous referrals and repeat business are critical to the success of 
law firm internet marketing. 
● Building trust with clients is very important for your online marketing campaign 
to be successful.
● This should be followed by strategies to educate website visitors and convert 
them into loyal clients.
Email us: 
[email protected]
Call us: +1 855 835 5329
1. Website Optimization
● Your website should be a tool for you to convert visitors into clients. All websites 
should have clear branding and messaging, be fast loading as customers want 
to get information quickly. 
● It should have easy navigation, irrespective of the device it is viewed on. The 
content on your website should be easy to read on all devices.
● Ensure your phone number is displayed prominently. Also, adding a CTA at the 
bottom of your service pages and blog posts will encourage visitors to your 
website to contact you.
Email us: 
[email protected]
Call us: +1 855 835 5329
2. Content Marketing Strategy
● Apart from videos and downloadable content, you should establish a strong 
content marketing strategy to build a positive online reputation to benefit from 
SEO. 
● To do this, build credible backlinks and create content that point to other pages 
on your website as additional resources. 
● Another way of adding value for your audience is by contributing content to 
other websites.
Email us: 
[email protected]
Call us: +1 855 835 5329
3. Leveraging Social Media
● Your law firm internet marketing efforts should also include leveraging social 
media to garner increased customer interest.
● It was Facebook that brought in the most business. LinkedIn was second with 
27% business generation. 
● Whether it is bringing in new business or gaining authority as a lawyer, LinkedIn 
and Facebook are the two most important channels where every lawyer should 
have a presence.
Email us: 
[email protected]
Call us: +1 855 835 5329
4. Types of content that should be shared on social media are:
● Share your own blog posts and other credible sources to support your 
commitment to law.
● To illustrate your firm’s commitment to giving back to the society, share 
volunteer experiences that showcase your dedication to your local community.
● FAQs can be a great place to start blog posts and social media posts. Answer 
common legal questions that relate to your practice area. You can consider 
going live on Facebook to answer FAQs.
Email us: 
[email protected]
Call us: +1 855 835 5329
5. Using data to refine strategies and improve results
● Digital marketing analytics is very important in online marketing for law firms. It 
allows you to better understand the sources of traffic, the click-through rates 
and bounce rates. 
● Analytics can dig even deeper to help you refine site navigation as well. 
Analytics also provide important data on organic and paid search campaigns. 
● It also points out which topics, ads or site layouts bring the best results.
Email us: 
[email protected]
Call us: +1 855 835 5329
6. Work regularly at it
● Continuous efforts are needed in law firm internet marketing. 
● You have to keep on updating content and information to be relevant to the 
changing market situations. 
● It not only helps you retain your existing clients but it is also vital in generating 
new customer interest for your law firm so that you can consolidate your 
position in your geographical location and practice area.
Contact Us
We are always happy to make valuable new contacts.
https://conroycreativecounsel.com [email protected]
Irvine, CA, USA 
855.835.5329 Zip Code: 92618