5 Reasons To Build Brand Transparency with Shping App
                     5 Reasons To Build Brand Transparency
    If You Want Loyal Consumers, You Need to Build a 
Transparent Brand.
• That's the takeaway from a comprehensive consumer study 
completed by Label Insight, a company that specializes in 
product data out of the US. The 
Label Insight Transparency ROI Study targeted more than 
2,000 consumers about the impact transparency has on 
their trust in and loyalty to brands. 
• While the study focused on brands in the food industry, its 
key discoveries are relevant to any company that wishes to 
generate lifelong customers. Here are the five most relevant 
lessons about brand transparency the study can teach you.
 Consumers Want to Know Everything About a Product
     Consumers seek out this 
information in order to determine 
whether a company is trustworthy 
and 56 percent of those surveyed 
said that additional product 
information inspires more trust in a 
given brand. While investing in 
ethical systems and materials may 
require more costs upfront, it can 
have a massive payoff. According to 
the study, 73 percent of consumers 
say they're willing to pay more for a 
product that promises total 
transparency. Meanwhile, 39 
percent said they would switch to a 
new brand in the pursuit of product 
transparency.
Consumers Want to Know More About Your Brand
    In recent years, the internet and social media have allowed 
brands to develop personalities, value systems, and 
relationships with other brands and consumers in ways 
never before seen. Consequently, this makes consumers 
more curious and they now expect to know more about the 
companies and brands they are purchasing products from.
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