Have you ever watched someone browse a store and try to guess what they’ll buy? Customer journey analytics Shopify is like that, but with actual data instead of wild guesses. It tracks everything—where they click, how long they linger, when they get cold feet and bail on their cart. Use those breadcrumbs! If everyone’s jumping ship at shipping fees, maybe sweeten the deal with free shipping suggestions. It’s basically being a mind-reader, but with graphs.