The practice of growing flowers is known as floriculture, which is a subfield of horticulture. According to the dictionary's definition of "floriculture," the practice generally deals with flowers and plants grown for ornamental purposes and is done for profit. It has gotten a lot more traction in the Indian market during the last few years. Floriculture, a subdivision of horticulture, has thrived as an age-old agricultural pursuit. In the contemporary world, it has emerged as a significant agri-business encompassing 140 nations, with India standing as one of the key participants. At its core, floriculture embodies the art of cultivating an extensive array of flowers. Aspects Contributing to the Growth of Floriculture in India • India's climate is ideal for growing a wide range of flowers. • The country also has a rich tradition and social and cultural characteristics associated with many sorts of flowers, such as loose flowers, which are frequently used in religious activities. • Because of the economic importance of floriculture, the government has promoted it as a critical industry. • In addition, the government provides major incentives and subsidies to farmers participating in this industry. Importance of Floriculture in India Social and cultural significance: Flowers are extremely culturally and socially significant in Indian traditions, ceremonies, festivals, and religious rites, making floriculture an important element of the country's cultural fabric. Economic contribution: It contributes to the creation of jobs, the generation of income, and the generation of foreign exchange earnings through exports. Employment opportunities: It creates jobs, particularly in rural areas where flower production and related activities provide a living for farmers, labourers, and craftspeople. Environmental benefits: Flower production contributes to environmental sustainability by protecting and improving natural places, supporting biodiversity, and promoting ecological balance. Challenges to Floriculture in India • Lack of knowledge about new growing techniques and flower types among Indian farmers as a result, they are unable to benefit from garden farming. • Despite having different edaphic and agro-climatic conditions for growing a range of flowers, India only accounts for 0.6% of the global floriculture industry. • Lack of infrastructure and essential inputs such as planting material, quality seeds, skilled labour, and an effective irrigation system as a result, investment is necessary in India's floriculture industry. The floriculture sector in India is rapidly evolving, with new technology being implemented, consumer demand preferences being met, and overall industry growth being driven.