Sales & Marketing Recruitment Agencies in Mumbai
                     Sales & Marketing Recruitment Agencies
in Mumbai
As the global economy is beginning to bounce back from the COVID-19 
pandemic and its repercussions, consumer behavior has changed drastically 
from what it used to be. The result of this is that traditional marketing 
techniques may not yield the desired results with the average prospective 
consumer. 
As a result of this, Sales & Marketing Recruitment Agencies in Mumbai need 
to review their marketing strategies and come up with creative and 
innovative marketing campaigns that will reach new prospects and resonate 
with them and cause them to take the desired actions. To accomplish this, a 
company has to be on top of their game, and they need all the help they can 
get.
In light of these, we identified the following five articles as the most searched
and read among the marketing recruitment articles we shared last year. The 
trend shows that companies are paying more attention to the marketing 
aspect of their businesses more than ever before.
See below the articles and summaries about them.
It’s time to reimagine the 
Chief Marketing Officer 
Role.
The chief marketing officer role has always been contentious because most 
CEOs and top executives do not readily see the need to assign one. This is 
partly because they do not see the positive impact of a CMO’s work on the 
company’s bottom line.
The primary responsibility of a CMO is demand generation, which involves 
creating targeted campaigns to bring awareness to a business’s products 
and services. While this responsibility leads to increased brand awareness 
and engagement, the sales increase does not happen as quickly.
Also, CMO roles are often extremely vague, having inconsistent job 
responsibilities and a narrow focus. This vagueness has led to high turnover 
rates for CMO positions in the C-suite group. To combat these turnover rates,
CMO roles need to be reimagined and expanded, as doing so comes with 
several benefits for a business.
First, a CMO that works with more teams such as sales and customer 
experience can help to bring these departments together into a more 
cohesive unit as marketing is a core part of business and should be 
integrated into nearly every aspect of it. Second, giving a CMO more 
responsibility helps them feel more heard and included in the c-suite team, 
as they too often tend to be left out of the big decisions.
For more details on restructuring the CMO role, please click here to read the 
full article.
Marketing Salary Guide: 
How Much Should You Pay 
Your Marketers?
Marketing is the lifeblood of every business, as getting customers for your 
business requires you to attract them first. However, to attract the right 
customers through marketing, you first have to attract top talent for your 
marketing efforts. The best way to do this is by offering the right salary for 
marketing positions from the C-suite down.
On average, the following marketing positions attract these salaries 
annually:
 The Chief Marketing Officer position attracts $174,662 and typically requires 
six to eight years of experience.
 The Chief Sales Officer role attracts $170,567, though salaries for this 
position ranges from ~$97,000 to $250,000, with Fortune 500 companies 
shelling out even higher salaries.
 The Director of Marketing role attracts $107,332 and requires at least six 
years of experience.
 The Director of Brand Marketing role attracts $121,759, though it ranges from
$63,000 to $156,000.
 The Director of Product Marketing Salary role attracts $144,097 annually. 
 The Marketing Manager Salary role attracts $65,834 annually.
 The Social Media Marketer role attracts $53,460 annually.
 The SEO/SEM/PPC Specialist role attracts $49,202 annually.
For more details on these positions and job responsibilities, please 
click here to read the article. 
6 Important Skills to Look 
for in a Product Marketing 
Manager
Done correctly, product marketing has the power to transform a business. 
However, a perfectly executed product marketing campaign involves more 
than ensuring that a new product launch goes off without hitches. It also 
involves ensuring that the product continues to do well in the market long 
after its launch.
But accomplishing this level of success with a new product is no easy task 
and requires product marketers that are excellent multitaskers and own a 
versatile skillset. While product marketing requirements vary based on 
individual company needs, every product marketing manager requires the 
following skills to be effective in their work.
 Creativity, as this is the backbone of a successful product marketing 
campaign.
 Collaboration, as being open to input from different teams helps create 
innovative strategies that will further a business’ success.
 Research skills, as this will provide deeper insights into the target market.
 Marketing skills, as an understanding of a business’s overall marketing 
strategy and that of competitors is invaluable.
 Empathy, as building rapport with customers is integral to the success of a 
product in the market.
 Communication skills, exceptional communication skills with all stakeholders 
are critical to the success of a business.