Your business can gain an advantage over the competition and convert more sales simply by knowing your user’s location. Think about it. You can outsell your competition simply by providing product information in your user’s native tongue. Best of all, that is just one use case of many where IP tracking and Geolocation can put your company out in front. There are many ways to gather geographical info about your users. Firstly, you can use device data, but you need user permission for that. If the user does not approve the permission to access geographical location data, then you can go with a Geolocation API.