5 Most Successful Social Media Campaigns Ever
                     5 Most 
Successful Social 
Media Campaigns 
Ever
By Technians Softech Pvt Ltd
Common Factors For 
Campaigns
In a world where social networking dominates human behaviour, 
successful social media campaigns are an absolute necessity for the rise 
or revival of a brand. For a brand is no more how its owner would like to 
define it. A brand is how it is received by potential clients. Hence, the 
Social Media Marketing Gurgaon is the key to success is social marketing 
campaigns.
Common factors in recent successful social media campaigns
1. Engagement, campaigns incorporated some kind of virtual or real 
activity for people to participate in to get hooked and it worked like 
a charm.
2. Food, no matter the differences, people have one thing in common, 
they love food.
3. Creativity, each campaign is having some of their own creative part 
which has attracted a lot of audience.
1.Dacia
This value-for-money child of Renault managed to grow its client base by 
60,000 units in the last 36 months. They used the simple Facebook posts 
boost to reach out to the masses and create the brand awareness that a 
rising brand needs. The initial focus was on the Sandero, Stepway, and 
Logan models.
With the Facebook boosted post ad option, the Dacia social media 
campaigns managed to reduce the cost per lead by 45%. There was 27 
point rise in ad recall and 6 point rise in purchase as Facebook helped 
target the right audience.
2. Ant Man
We wish this one would have happened in India, but it actually happened 
in Australia. Back in 2015, before the release of ‘Ant Man’, the marketing 
team placed mini billboards over major Australian cities. The point? 
People saw the weird billboards, took a picture, and posted it on social 
media. Bam! This is probably the most cost-effective means of reaching 
out to millions of people. This is by far the simplest yet most innovative of 
all social media marketing campaigns in recent years.
3. Tasty From Buzzfeed
We all know the Tasty videos from BuzzFeed on Facebook. It is probably 
safe to say that over 2016, we all had a phase of following BuzzFeed on 
Facebook for the Tasty recipes if not for anything else. BuzzFeed used just 
two ingredients; Facebook’s algorithm to prioritize videos using facebook 
business manager, and people’s general inclination towards food. With 
this, they had the perfect recipe, which is, up to 161 million views and 4.4 
million shares on the top posts. BuzzFeed gained 1.2 million likes with its 
Tasty campaigns. This is one of the best social media campaigns ever and 
not just in recent times.
4. Ice Bucket Challenge
We have all heard of the Ice Bucket Challenge and some of us have done 
it at home no matter which part of the world we are from. This has to be 
one of the most successful social media campaigns in recent times. 
People hardly knew about ALS before the challenge and many who took 
the challenge and helped raise some funds for ALS still don’t know what it 
is. The important thing is, this is one of the social marketing campaigns to 
have earned in millions. The ALS Ice Bucket Challenge is one of the most 
successful social media campaigns because it raised more than $115 
million for ALS.
5. Go Gusto Rides
Mahindra’s first ever two wheeler automatic deserved to be introduced 
with one of the best social media campaigns. It came in the form of the 
#GoGustoRides. This one can be considered one of the best social media 
marketing campaigns in India because it involved active participation 
from enthusiasts as well as Mahindra loyalists. What made the gusto 
social media campaigns even more successful was the involvement of 
food once again. This is one of those successful social media campaigns 
that involved food enthusiasts and food bloggers, visiting the best food 
joints all over Mumbai and Bengaluru in the Gusto scooters.
Conclusion
These were the top ten most successful social media campaigns in the 
last three years that used social marketing campaigns to their fullest 
potential. With the social media campaigns trend catching up, these 10 
are only about 0.05% of all successful social media campaigns since 
2015.
Original Source: 10 Most Successful Social Media Campaigns Ever