Multi-Channel Social Media Marketing
                     Presenting
Multi-Channel 
Social Media 
Marketing
Today Agenda
• What is Multi-Channel Marketing? • Paid Social Media Advertising
• Benefits of a Multi-Channel Approach • Influencer Marketing
• Choosing the Right Social Platforms • Social Media Analytics & Measurement
• Developing a Consistent Brand Voice • Tools & Tips for Managing Multiple Channels
• Creating a Content Strategy • Examples & Case Studies
What is Multi-Channel 
Marketing?
Promoting a consistent brand experience across 
multiple platforms, such as social media, websites, 
email, and mobile apps, allows you to reach your 
target audience wherever they spend time online. This 
cohesive approach ensures that your message is clear 
and recognizable, enhancing engagement and loyalty 
across all channels.
Benefits of 
Multi-Channel
• Increases brand awareness and visibility
• Provides more brand touch points to connect 
with customers
• Diversifies your marketing tactics to reduce 
risk
• Ability to repurpose content across channels
• Reach both broad and niche audiences
Choosing 
Social Platforms
Consider the strengths of 
Do audience research - Prioritize 3-5 channels to 
each major platform 
where are your customers start with based on 
(Facebook, Instagram, 
active? resources
Twitter, LinkedIn, etc.)
Ensure consistent 
personality, tone, and 
messaging
Developing a 
Brand Voice Align voice with your brand identity and 
audience
But tailor execution for 
each platform's norms
Content Strategy
• Develop a unified content calendar to plan themes
• Create channel-specific content tailored to each 
platform
• Use a mix of content types (videos, images, links, 
text, live, etc.)
• Determine optimal cadence for posting on each 
channel
Paid Social Advertising
Paid advertising options for premium placement and targeting 
include Facebook and Instagram Ads, which offer extensive reach 
and detailed targeting capabilities. Twitter Ads provide another 
platform for broad audience engagement, while LinkedIn Ads are 
ideal for B2B marketing. Additionally, influencer marketing 
campaigns can effectively leverage trusted voices to promote 
products to specific demographics.
Influencer Marketing
Leverage influencers' loyal followings to 
extend your reach by identifying relevant 
influencers in your niche. Develop sponsored 
content partnerships and product mentions, 
Consistent and cohesive 
and nurture these relationshciopntse nfto isr  clroucniagl -fotre rm 
establishing a unified brand 
benefits.
identity and communicating it 
effectively to the audience.
Social Analytics & 
Measurement
• Use native analytics tools for each channel
• Benchmark performance metrics
• Track engagement, reach, sentiment, 
conversions
• Test and optimize strategies based on data
Management Tools
• Social media management 
platforms (Hootsuite, Sprout, etc.)
• Allow you to view/post to multiple 
channels in one dashboard
• Automated post scheduling
• Team content collaboration & 
approval workflow
Tips for Managing 
Channels 
• Create a cross-functional social media team
• Develop a unified strategy & content calendar
• Encourage employees to share brand content
• Assign channel ownership & responsibilities
• Foster engagement by responding to 
comments
Consumer Vision
Showcase example of a 
Highlight unique ways they 
brand effectively leveraging Share key results and 
tailor their approach per 
multiple channels metrics
channel
Share different example 
of a B2B company's Example
multi-channel strategy
B2B Company
Possibly focus on 
professional platforms 
like LinkedIn
Outline their goals and 
creative execution
Thank You
For your time and attention mean the world 
to us.
www.nidmindia.com