What is Google Adwords - Explained by DigitalBerge
                     Google Adwords
Building Successful Advertising Campaign
Content
•Google Adwords – Overview
•Network Types
•Basic Terminology
•Adwords Account Structure
Google Adwords - Overview
Google AdWords is an advertising service by Google for businesses wanting to display ads 
on  Google and its advertising network. The AdWords program enables businesses to set 
a budget for  advertising and only pay when people click the ads.
• Started in 2000
• Pay Per Click Advertising
• Control on Budget and Bid Amount
• Totally Tractable
Ad Campaign Types
Ad Campaign Types
• Search Network: Google Search Ads are online ads that appear alongside the search 
engine result page  when users search a keyword query on Google. These ads are PPC, or 
pay-per-click ads, in which  advertisers pay for each ad click.
Ad Campaign Types
• Display Network: The Display Network is a collection of websites – including specific 
Google websites  such as Google Finance, Gmail, Blogger and YouTube – that show AdWords 
ads. This network also includes  mobile websites and apps.
Ad Campaign Types
• Shopping: Shopping campaigns help you promote your products by giving users 
detailed information  about what you're selling before they even click your ad.
Ad Campaign Types
• Video:True View video ads run on YouTube and across the web through the Google 
Display Network.
Ad Campaign Types
• Universal App Campaign: Universal app campaigns allow you to promote your Android 
app across  Google Search, Play, YouTube and within other apps on the Display Network.
Basic Terminology
• Account
• Your Adwords associated with billing
• Campaign
• An Advertising Campaign
• Sets Budget, Scheduling and Geo-Targeting
• Ad groups
• Target a Specific Topic (Product or Service)
• Contain Ads & Keywords
• Keywords
• Words or Phrases you are bidding on
• Understand Keywords Match Type
Account Structure
Basic Terminology
• Ad Extensions
• Sitelink Extension
• Location Extension
• Call Extension
• App Extension
• Review Extension
• Callout Extension
• Structured Snippet Extension
• Price Extension
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