A Beginners Guide to Digital Marketing.edited
                     The Most Beginners Guide to Digital Marketing You
Need to Know 
Introduction
Digital marketing is the art of promoting a product or service online. It's also known as SEO, 
PPC, SMM, and CPM (Cost Per Thousand) marketing. These are all different forms of digital
advertising that can be used to drive traffic to your website, blog, or social media accounts.
Search Engine Optimization (SEO)
SEO is the process of optimizing your website so that it appears high in search engine results.
It's important because it helps increase traffic, leads, and sales on your site — all of which 
can lead to more money for you.
How do you know if SEO is working? The answer lies in Google Analytics data: If people 
are finding your site through organic search results, then you’ve probably implemented some 
basic SEO strategies such as title tags and descriptions that match what people are looking for
when they search those terms.
But even though this sounds simple enough (and it doesn't take long), there's still plenty more
work involved than just making sure that everything fits together nicely on one page—
especially if you want better rankings!
Pay Per Click (PPC)
Pay Per Click (PPC) is an advertising model in which advertisers pay a publisher when the 
target clicks an ad. You can use this to get your business noticed on the web, but it's 
important to know what you're doing before you start spending money. PPC ads cost more 
than traditional display advertising, but they're also more targeted and efficient at driving 
people to your site.
If you have an eCommerce store or blog, this method will work well for getting traffic from 
search engines like Google and Bing—but if not, other options may be better suited to your 
needs.
Social Media Marketing (SMM)
Social media marketing is a great way to reach out to your audience, build brand awareness 
and increase traffic to your website. It can also help you sell more products or services by 
increasing sales.
Social media networks are platforms that allow users from all over the world to share their 
thoughts with others via their social profiles. These networks have millions of users and 
hundreds of thousands of posts per day on these sites, Social media marketing course so it’s 
easy for businesses who want exposure for their brands or services through these channels 
too!
Content Marketing
Content marketing is a form of marketing that involves creating and distributing relevant and 
valuable content to attract, acquire, and engage a clearly defined and understood target 
audience.
Content marketing differs from traditional advertising in that it focuses on building 
relationships with your audience through the provision of high-quality content rather than 
solely pushing sales messages.
Email Marketing
Email Marketing is a way to reach out to your audience. It’s one of the most cost-effective 
ways to reach out and build trust with your audience, but it can also be a great way for you to 
promote products and services.
Email marketing offers many advantages over traditional forms of advertising:
 Email gives you control over when and how often you want to send messages (you 
can set up automated campaigns based on specific events or product launches).
 You don't have as much competition because there are fewer channels available for 
advertisers than social media or search engines (i.e., Facebook Ads).
If you are looking to start a career in digital marketing or 
learn how to market your website, product, or even a blog,
national institute of digital marketing offers one of the 
best digital marketing courses in Bangalore.
If you are looking to start a career in digital marketing or learn how to market your website, 
product, or even blog, NIDM offers one of the best digital marketing courses in Bangalore.
NIDM is an online platform that provides high-quality training to budding entrepreneurs who
want to build their businesses without having any prior knowledge about this field. The 
courses offered by NIDM are flexible with different modules depending on your 
requirements and can be tailor-made according to your needs. They also offer customized 
training programs for students who want to learn specific skills like PPC (Pay Per Click) 
management etc., which makes it easy for them as well as the teachers involved!
Conclusion
The best digital marketing course will teach you how to use these tools effectively and make 
sure that your business thrives in this new era of marketing.