BEST DIGITAL MARKETING COURSES IN BANGALORE
                     8 REASONS WHY 
EMAIL  MARKETING IS 
IMPORTANT
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EMAIL 
MARKETING
Email marketing is one of the cheapest ways to 
do
online marketing.
For example, if you have a database of 
customers who  have already purchased your 
products or paid for your  services, you can 
create campaigns to convince them  to buy 
again, which means you would gain more  
money without having to pay to get new leads
TABLE OF 
CONTENTS
0 STAY IN CONTACT  EOPLE ENGAGE IT IS INCREASE WITH YOUR 0 WITH  EMAILS 0 AFFORDABLE 0 BRAND  
AUDIENCE AWARENESS
1 3 5 7
EMAIL MARKETING IS ALLOWS IT' S 
REACH 0 EASY  TO MEASURE 0 FOR  0 TIMELY02 TARGETTED 
COSTOMERS  IN  
REAL TIME 4 6 8
MESSAGIN
G
1.STAY IN CONTACT 
WITH  YOUR 
AUDIENCE
Build your mailing list yourself.
Fight for attention with a compelling 
subject line.  Create real value.
Don't bore the 
reader.  Engage by 
activating.
Optimize, 
personalize, 
automate
2.REACH COSTOMERS 
IN  REAL TIME
Build Your Email List Using Opt-In 
Strategies.
Single Opt-In 
 Double Opt-
In.
Offer Many Opt-In 
Opportunities.  Offer an Opt-
Out.
Using Email Promotions 
Effectively.
Including Deadlines Boosts Conversion 
Rate.  Make Sure the Email Looks 
Good.
3.PEOPLE ENGAGE 
WITH  EMAILS
Always send a welcome email.
Optimize your subject lines.  
Don't neglect the preheader 
text.  Prioritize your CTAs.
Write casual, fun copy.
Leverage your transactional 
emails.  Conduct A/B testing.
Make sure your email is mobile 
responsive
4.EMAIL MARKETING 
IS  EASY TO 
MEASURE
Check the bounce rate on your email campaign 
landing
pages.
Measure website traffic, too. 
  Look at the email 
conversion rate.  Track your 
email list growth rate.
Check the forward/share rate for each email 
campaign.  Track your spam complaints.
5. IT'S 
AFFORDABLE
The cost per conversion is 
so low
Extensive 
reach  Good 
ctr  Shareble
High roi
6.ALLOWS FOR 
TARGETTED  
MESSAGING
Improve 
relevancy
Increase ROI
Better 
relationships  
Longer retention
7.INCREASE 
BRAND  
AWARENESS
Consent is the key. Email marketing is all about targeting 
the right
audience.
Welcome emails always 
work.  Provide value.
Make way for personalization and 
segmentation.  Incorporate strong and 
effective CTA.
Align your email and landing 
page.  Consistency matters
8.IT'S 
TIMELY
Improving sales.
Communicating with your 
audience.  Generating traffic to 
your site.
Sending timely 
campaigns.  Increasing 
leads.
Reaching the right 
people at the right 
time
CONTACT 
US
+9611361147
EMAIL US:
[email protected]
WEBSITE:
www.nidmindia.co
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