How To Run An Email Marketing Campaign in Kentico Xperience
                     How To Run An 
Email Marketing 
Campaign in 
Kentico Xperience

Here are the 10 steps to run an effective 
email marketing campaign on Kentico. 
1. Targeted List of Customers  
The first part of email marketing is to build a list of prospective clients to whom 
you are going to target through your marketing mails. The open rates and click-
through rates will depend on the quality of data, so all your data should be 
verified before sending the mails. In Kentico CMS, you need to attach a CSV file to 
upload the data. Once data is uploaded you match the fields and save it for future 
purposes.
2. Categorize Your Target Audience 
The data first should be categorized on the basis of demographics, location, interests, etc. 
When the target audience for your marketing mails is defined properly then your 
campaigns will be successful.
 
3. Creative Subject Lines for Emails 
According to research, 35% of people open mails based on subject lines, so subject lines 
are very important. Subject lines should be short, catchy, and unique. Weak and vague 
subject lines could be filtered as spam. 
4. Email Template Design 
Now, this is the most important part of email marketing. To grab the attention of the user 
you need to select a perfect combination of colors, images, design elements, widgets and 
layout. The content in the mail should be short and sweet, reflecting the message you want 
to send to users. Kentico CMS has many tools in email marketing to give your email a brand 
new and fresh look. Use Kentico widgets and email template tools to design emails.
5. Personalized Content 
If you want to increase the open rate and click through rates of your mail, then you 
should send personalized mails to users. Sending mails to random users will only be a 
waste of time and money. The more user relates to the product the more they will 
engage.  
 
6. Design Landing Pages for Your Campaign 
The landing pages are where your users will go after clicking the links mentioned in the 
marketing mail. You need to combine both mails and landing pages together to make 
your campaign successful. 
Kentico helps you build customized and beautifully built landing pages that will always 
help you make your campaigns more effective and efficient. 
 
7. Test Your Emails  
Rigorous testing of emails needs to be done before sending the mails to customers. The 
basic elements of mails need to be reviewed like subject lines, grammatical mistakes, 
font size, colors and formatting. In Kentico you can see the preview of mail before 
sending it. The mobile and desktop version of mail is also shown, so you can optimize 
your content. So before sending a mail, check the preview of it.
8. Manual vs Automated Email Marketing Campaigns 
Depending on your requirements you can run campaigns manually or automate them. If your 
customer base is small, then you can use manual campaigns but if you are dealing with a 
hundred thousand of customers then choose automated email marketing tools. 
9. Follow Privacy & GDPR Rules 
You must follow the GDPR – General Data Protection Act and other stringent privacy 
regulations while sending marketing mails. Attach the Unsubscribe button on all your emails, 
so users can opt-out of all the unnecessary mails. Failing to follow these rules might lead to 
heavy fines. 
10. Track Your Email Performance And Analytics 
To track and evaluate the performance of the email campaigns you need to check email 
bounce rate, open rate, click through rate, unsubscribe rate, conversion rate etc. To 
improve the efficiency of campaigns you need to analyze all the performance statistics and 
make necessary changes in your campaigns. 
Web: www.zenesys.com
CONTACT Address:  2591 Dallas Parkway, Suite 300 Frisco, USA 
US 
Email: [email protected]
Phone: +1 (323) 565-1141