future of ar and vr
                     The Present anTdh e Present and 
Future of AR aFnudt uVrRe of AR and VR
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Introduction of AR and VR
Introduction of AR and 
AR and VR deVveRlopment have a lot in 
common services, they could also lead 
us down totally different paths in 
entertainment, gaming, communication 
and more. Augmented reality overlays 
virtual 3D graphics onto our real world, 
augmenting the way we see our 
everyday life and bringing us more 
information. 
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Face on Modern AR and VR
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Virtual Reality: Transforming 
Imagination Reality
Virtual showrooms: Manufacturers can use this technology to 
showcase their products in virtual showrooms.Not only does it help 
them deliver life-like user experiences but also saves space.
3D vision: VR-based apps drive customer engagement as they 
are capable of delivering immersive experiences with a 3D vision 
of the products
Interactive marketing and branding:VR enables the companies 
to promote their products with an amazing blend of photography and 
technology that leads to interactivity.
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Augmented Reality: Merging 
Physical With Virtual
Transparency: With AR-based applications, the business 
can present their products and services in an enhanced way by 
impactful visual experience to the clients.
Data delivery: AR facilitates the companies to show the relevant 
data of their products in a real-time to the people. context-based data 
can be presented in the form of engaging content.
Training: AR apps and devices serve as an effective simulative 
training tool for the employees.It ensures high training which 
eventually increases their productivity.
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Augmented and Virtual 
Reality: Where are we 
Now?
Today, a third of American households have three 
or more smartphones, according to Pew Research 
Center, while 23 percent have  more desktops and 
17 percent have more tablets. 
We are constantly surrounded by screens. when 
the first validation of consumer augmented reality 
use came from Pokémon Go, nobody had thought 
about AR applications on a smartphone. 
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Fuututruer oef  AoRf  AanRd  aVRnd 
VR
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1.Immersive technologies are 
the next change of interface
Immersive technologies are more than a new 
computing platform: they are a change of 
interface. There has only been two changes of 
interface in the entire human history: the first 
one was the printing press and the second one 
was the screen. Both these shifts had a huge 
impact on humanity.
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2. Smartphone AR is not 
true AR
By definition, immersive technologies do not 
rely on a screen to display information. 
Therefore, smartphone AR does not belong 
to the category. Holding your phone in front 
of you to consume content is awkward, not 
natural, and will not provide real customer 
value beyond very specific use cases, or 
gimmicks. 
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3. VR will hit the masses 
before AR
VR already has consumer hardware in the 
market and a strong developer community, 
These devices are still relying on hardware 
progress, miniaturisation and machine 
learning advances to deliver on their 
promise, whereas VR technology is in 
more of an optimization phase.
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4. VR will become our new social hub
VR will become a new social and 
entertainment hub, enabling people to 
meet like minded people, build 
relationship and share their passions in 
hyper-targeted communities they will 
contribute building, using tools like 
VRChat, High Fidelity or Somnium 
Space. 
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