Smruti PPT
                     DIGITAL  MARKETING  TRAINING  CENTRE
School Of Internet Marketing Is One Of The Leading Digital Marketing 
Training Institute In Pune & PCMC.
210- P.J Chambers Behind Hotel Crystal Court Pimpri Chowk, Near 
Ambedkar Statue, Pimpri-Chinchwad, Maharashtra 411018
ABOUT  US
 SIM - SCHOOL OF INTERNET MARKETING is the best 
institute of Digital Marketing Training In Pune condensed entirely 
on the scope of SEO, SEM, SMO, ORM, Google Webmaster, Google 
Analytics Email Marketing and Pay Per Click. 
 All of our faculty is Google certified industry experts. 
 The great planning of the course, particular learn about the market, 
current trends in the industry, allowing room for development, via 
tasks, live projects.
 Experience: The faculty has 5 + years of experience in SEO, SMO & 
SEM. Running this Institute from last 4+years.
MODULE
SEARCH ENGINE MARKETING 
DIGITAL MARKETING (SEM) / PPC
SEARCH ENGINE OPTIMIZATION GOOGLE ADWORDS
(SEO)
LOCAL SEO GOOGLE ADSENSES
SOCIAL MEDIA OTIMIZATION 
(SMO) WEBSITE PLANNING AND CREATION
SOCIAL MEDIA MARKETING 
AFFILIATE  MARKETING
(SMM)
GOOGLE SEARCH CONSOLE / 
WEBMASTER E-MAIL MARKETING
ONLINE REPUATION MANAGEMENT 
GOOGLE ANALYTICS
(ORM)
DIGITAL MARKETING
     Digital Marketing is the marketing of products or 
services using digital technologies on the Internet, including 
through mobile phones Apps, using display advertising, and 
any other digital mediums.
     Digital marketing methods such as SEM(Search Engine 
Marketing)/PPC(Pay Per Click), SMM(Social Media 
Marketing), SEO(Search Engine Optimization), SMO(Social 
Media Optimization), Local SEO, YouTube Marketing, Ad-
sense Marketing, Google Ads Training, Affiliate Marketing, 
Email Marketing and Online Reputation Management.
      School of internet marketing is one of the best 
digital marketing training institute in Pune, PCMC 
that specialize in digital advertising. 
SEARCH  ENGINE  OPTIMIZATION
Search engine optimization (SEO) is the process of 
increasing the quality and quantity of website traffic by 
increasing the visibility of a website or a web page to 
users of a web search engine. 
SEO refers to the improvement of unpaid results (known 
as "natural" or "organic" results) and excludes direct 
traffic/visitors and the purchase of paid placement. 
SEO may target different kinds of searches, 
including image search, video search, academic 
search, news search, and industry-specific vertical 
search engines. 
As an Internet marketing strategy, SEO considers how 
search engines work, the computer-programmed 
algorithms that dictate search engine behaviour, what 
people search for, the actual search terms or keywords
 typed into search engines, and which search engines are 
preferred by their targeted audience. 
LOCAL SEO
Local SEO refers to the process of ‘optimizing’ your online 
presence to attract more business from relevant local 
searches. These searches take place on Google and other 
search engines.
Every small or multi-location company can grow their 
business and attract more customers using local SEO 
strategies. In this local SEO guide we explain what local 
search optimization is, and why using a local SEO company 
can help improve your online visibility.
Local SEO (Local Search Engine Optimization), sometimes 
referred to as local search engine marketing, is an 
incredibly effective way to market your local business 
online, as it helps businesses promote their products and 
services to local customers at the exact time they’re 
looking for them online.
SOCIAL  MEDIA  MAREKTING
Social media marketing is the use of social media 
platforms to connect with your audience to build your 
brand, increase sales, and drive website traffic. This 
involves publishing great content on your social media 
profiles, listening to and engaging your followers, 
analyzing your results, and running social media 
advertisements.
The most important social media platforms are Facebook, 
Instagram, Twitter, LinkedIn, Pinterest, YouTube, and 
Snapchat.
There are also various social media control tools that help 
businesses to get the maximum out of the social media 
platforms mentioned above. 
SEARCH  ENGINE  MARKETING  (SEM)  /  (PPC)
Social Media Optimization is the use of a number of 
outlets and communities to generate publicity to 
increase the awareness of a product, service brand or 
event. Types of social media involved include RSS feeds, 
social news and bookmarking sites, as well as social 
networking sites, such as Facebook, Twitter, video 
sharing websites and blogging sites. SMO is similar to 
SEO.
SEM and SEO will increase the visibility of your advertise 
also drive visitors to your site. This additionally increases 
your chance to convert prospects into leads, especially 
while each of your paid advertisements and site come up 
on top of any search engine results. 
School of internet marketing is one of the best 
digital marketing training in Pimpri chinchwad that 
specialize in digital advertising
. 
WEBSITE PLANNING & CREATION
How to plan, conceptualize and create an engaging website from 
scratch?
 A website is a collection of related network web 
resources, such as web pages, multimedia content, which 
are typically identified with a common domain name and 
published on at least one web server. To create website, 
first we decide our Domain name so that your website 
reflects your Business. The free Domain and Hosting 
available with website planning and creation.
AFFILIATE MARKETING
Affiliate marketing is the maximum profitable way to make 
money online.
Affiliate marketing is an advertising model in which a 
company compensates third party publishers to 
generate traffic or leads to the company’s products and 
services.
It is a very large industry and has become a key source 
of online earning for thousands of professional bloggers. 
With more and more online businesses becoming 
involved in affiliate marketing, more opportunities have 
arisen for bloggers for earning.
 
E-MAIL MARKETING
Email marketing is a form of direct marketing that uses 
electronic mail as a means of communicating 
commercial or fundraising messages to an audience. 
In its broadest sense, every email sent to a potential 
or current customer could be considered email 
marketing.
It’s the quickest and most direct and cheaper way to 
reach customers with information Because consumers 
are very attached to their emails.
A better definition of email marketing is developing 
relationships with potential customers or client by 
using email.
ONLINE REPUTATION MANAGEMENT
What do we need to do in ORM
Monitor the Brand Mentions on Web
Customer Response and Feedback
Protect from Fake Profiles
Fake and Spam Blog Profiles
Negative SEO Attack
Negative Reviews
THANK YOU
For more Information
Contact Us - +91 8087530193
                     +91 8308649555
E-Mail Id - [email protected]