This performance marketing case study documents how Snehal Digital partnered with an e-commerce D2C beauty brand to build a full funnel acquisition system across Google Ads (Search, Shopping & Performance Max) and Meta Ads (Facebook & Instagram), supported by conversion rate optimization and retargeting. Over a six-month engagement, monthly revenue grew from ₹8.5L to ₹31.8L, blended ROAS improved from 1.8x to 6.2x, and cost per acquisition dropped by 70% — proving that a disciplined, data-led performance marketing strategy can outperform generic ad spend for e-commerce brands