The Importance of Website Load Speed
                     The Importance 
of Website Load 
Speed
https://www.procreations.in
Introduction
Every small business and large enterprise today has a website. While web design, user navigation, theme, and 
suitable content are all critical elements of a good website, one thing many people tend to oversee is the 
website's loading speed.
It is important to understand that today’s buyer/consumer/target users are always online. This means that 
suppose they want to access information online, they will do it through their laptop, desktop, tablet, or 
Smartphone. Also, this digital customer is quite impatient. They don’t give another chance to websites that 
are not optimized for mobile devices or websites that take too much time to load. If you want to make sure 
you do not lose half your target market and audience because your website takes forever to load, make sure 
you focus on your website’s speed.
It’s not simply your target visitors for whom website speed matters (although they are probably the most 
essential reason). Google as well uses the load speed of your website as a ranking signal. Therefore, if you 
want your website to show in the Google search results, it is time to step up your game and make sure your 
website loading speed is up to the mark. Conduct a speed check to discover where you stand and if your 
website takes too much time to load, create websites that are faster. Your aim is to increase or enhance the 
user experience because you want those visitors to keep coming back.
What is page speed and why does it 
matter?
Website speed means how much time a browser takes for loading totally functional WebPages from 
any website.
Websites or pages which take too much time to load in a browser can end up driving the visitors away. 
At the same time, websites which load instantly will receive lot of web traffic resulting in higher or 
better conversion rates.
Website speed is not only crucial for the visitors of your website but also for ranking highly within 
Google.
Living Up To 
Customer 
Expectations
• 40% of the user will abandon a webpage if it takes more than three seconds to load.
• 47% of visitors expect a website to load within two seconds or less.
• 52% of users claim that instant web design or webpage loads are crucial for their loyalty to a website.
• 24% of individuals will back up quickly and go to another website if your website's load speed is too
much slow.
• 88% of people who are not happy or dissatisfied with their website visitors will go somewhere else next
time.
• A one or two-second delay will cost you 7% in sales.
Direct Impact On 
Google Ranking 
        Your website design speed directly affects your Google search engine ranking. Google has confessed that they 
want to make sure that the internet is super fast, and highly useful, and easily accessible.
        Google has been using website loading speed as one of the key ranking signals in their algorithm since 2010. 
The website speed exposes how fast a website design responds to the web requests placed by visitors.
        Google suggests webpage load time for websites both on desktops and mobile devices is less than 3 seconds. 
However, it says that the real average loading time of the websites right now is around 22 seconds.
        The search engine big knows that if individuals are diverted to slow-loading websites it will have an opposite 
impact on the user experience; therefore it gives high importance to webpage speed while characterizing their 
rankings.
Bounce Rate
Bounce rate refers to the percentage of visitors who don’t view more than one webpage before 
leaving the website. It has been observed that visitors close the window or leave the website 
when the webpage or web design they want to view didn’t load within a few seconds.
THANKS
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