RESPONSIVE WEB DESIGN IN THE AGE OF ARTIFICIAL INTELLIGENCE
                     RESPONSIVE WEB 
DESIGN IN THE 
AGE OF 
ARTIFICIAL 
INTELLIGENCE
INTRODUCTION
What’s the technical world have in store for web design? Will websites 
automatically redesign to satisfy or fulfill users’ demands with the help 
of artificial intelligence in near future?
 
Nowadays, users expect personalization at each & every level. They 
require everything that’s predictable and easy to follow. They’re looking 
or searching for easy-to-use and intuitive features, actionable emails, 
mobile responsive layouts user-friendly content, and more advanced 
mobile notifications, all are a handful of tricks that are currently being 
executed in order to provide a more personalized experience. It’s 
somehow difficult to achieve, but it can be 
WHAT IS ARTIFICIAL 
INTELLIGENCE?
Artificial Intelligence is a popular buzzword in the digital world. The efficiency 
and preciseness of (AI) artificial intelligence have powered many business 
industries, especially in web design and web development. Remember the 
times when websites were created by plainly using HTML? But with the 
advancement in technologies and also the ever-changing trends, website 
designing and web development have become complicated or complex. And 
within these dynamic scenarios in the web world, Artificial Intelligence (AI) 
has proven to be a game-changer.
Let’s learn how Artificial Intelligence is influencing the world of web 
development and web design.
AUTOMATED WEBSITE DESIGN 
AND DEVELOPMENT
Because of the promotion of artificial intelligence and web design, some 
corporations recently launched a DIY website creator and hosting platform. Take an 
example of The Grid here, a service that creates websites that make relevant 
design decisions completely based on artificial intelligence. It neatly analyses your 
content to find out the perfect graphics, layouts, fonts, and colors that best fit your 
website, by making intelligent design decisions.
 
(AI) Artificial intelligence is rapidly turning into a critical factor for the products that 
we typically come across on a daily basis. Gradually, everything including iPhone, 
Facebook, and search engines is powered by AI. The AI applications that people 
know are the instrumental apps that play with interaction such as speech and 
handwriting recognition, which determine where the user experience is intensely 
figured out by how perfectly the artificial intelligence interprets visitors’ behavior 
and actions.
FACILITATE VOICE SEARCH
What do you expect as a consumer, when you land on a new website? fast 
answers? Right solutions? Instant results? Well, throughout this fast-forward life, 
we hardly have any time to wait for minutes for a website to load. Visitors 
typically skip the website if it takes more than 3 seconds to load. That’s true! 
That’s where voice search comes in. 
By infusing artificial intelligence into web development and web design process, 
brands can incorporate voice search into their websites. PWC report stated that 
seven out of ten customers use voice search in the USA for a much better web 
experience. So, it clearly defines that voice search is the big thing in the web 
world, and thanks to AI, it will maintain a consistent conversation between the 
prospective customer and the website. 
CHALLENGE FOR WEB 
DESIGNERS
As per some professionals, artificial intelligence is actually a threat to web 
designers that can lead to a rise in unemployment. But it will not be the case. 
Do you think that artificial intelligence and machine learning will really replace 
the human designer and his intelligence?
Well, it is a big NO, neither automation nor artificial intelligence goes to 
eradicate web design, or to some extent web designers. If truth be told, AI 
and DIY website-building platforms completely rely on web designers who train 
them to learn and understand visitors’ demands and behavior. Training a 
machine how to think and perform like a web designer will increase the need to 
simplify the design goal into a system that completely meets a wide variety of 
users’ necessities.
However, there is an endless discussion on this, because many people want to 
believe that great web design is a type of profound, secretive magic, but our 
personal preferences are often extremely influenced by some external aspects. All 
in all, successful, visually appealing web designs are literally less random So, what 
will web designers do to remain up-to-date? concentrate on users’ behavior and 
meets their needs, that’s it. For AI web design, web designers need to train 
computers or pc to learn web and mobile usage patterns, so why can’t web 
designers augment their skill set by learning to code smartly? Start working or 
operating towards a future with artificial intelligence, because it is simply because 
for the sake of providing an outstanding visitors experience.
Most significantly, we should not forget that computers will never succeed in one 
thing which is – human responsiveness. Don’t ever be scared of users. There will 
always be a need for good, smooth client experiences, provided by real and 
intelligent web designers. They will always be expected to provide seamless 
experiences and manage this across totally different channels, designing user 
journeys, not just a single interaction.
AI for Improving UX
Artificial intelligence currently commands many key aspects of web design and 
holds a deciding role in UX. With AI’s latest interventions in web design, designers 
are able to transform their online front into a more meaningful and rich experience 
for the client. AI has enabled designers to make interfaces that are far more 
engaging, responsive, and ultimately more human. Among many of AI’s 
achievements we see today, its most evident role is in myriad AI tools. 
AI has effectively changed the face of modern web design and quickly established 
several standard parts of human-machine interaction. One of its biggest examples 
is the entry of catboats which are currently the fixture of almost every website or 
mobile application. With advanced AI algorithms and complex machine learning 
procedures, AI is effectively bridging the gap between human cognition and 
machine automation.
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