When and How to Use Different Types of Marketing?
                     When and How 
to Use Different 
Types of 
Marketing?
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Introduction
The beast that is digital marketing is which networks should you be watching? What 
exactly are SEO and PPC? What are the advantages and disadvantages of each digital 
marketing strategy? How do you even begin?
We're going to look at the top 10 kinds of digital marketing to help you out. Although 
the boundaries between the various options are clearly blurred, at least you will 
have a sort of menu from which to select.
When making a decision, the standard inquiries will apply: Who are you trying to 
reach with your marketing efforts and WHY do you want to use digital marketing? 
This will assist you in selecting the appropriate formats and channels to accomplish 
your goals.
Types of digital marketing
1. Content Marketing
      The term "content marketing" refers to useful and informative 
content like blog posts, instructional videos, and other forms of 
media. You can connect with your audience and answer their 
questions with this kind of marketing. It can also assist in closing 
sales and generating leads.
      The intended audience should be considered when publishing 
content on a regular basis. By publishing trustworthy, high-quality 
content, your brand should ideally establish itself as a respected 
voice in the industry. You want your audience to first turn to you for 
the most recent industry trends.
 
2. Search engine marketing
The goal of search engine marketing is to get your website to the top 
of the results when someone searches for your brand, products, or 
other relevant terms. Consider both Google (which, let's face it, is the 
primary one) and Bing (often installed on business computers, which 
is advantageous for B2B!). It encompasses both organic or natural 
search (also known as SEO) and paid search (also known as pay per 
click, or PPC), as well as mobile devices and desktop computers (as 
well as smart home assistants these days—see number 10—audio 
marketing).
3. Video Marketing
       Videos that are short and to the point are more effective than texts at 
attracting customers in today's fast-paced environment. Live or pre-
recorded video content is a dependable option for digital marketing, 
whether it's educational or entertaining. Every month, more than 2 
billion people search for something on YouTube. Video marketing 
strategies drive results throughout the marketing funnel, making it a 
promising chance to reach new customers.
       Search engines and videos are used by 80% of customers to learn 
about products and read reviews. 55% of people do it before making a 
purchase.
4. Mobile marketing
Many other types of marketing will overlap with mobile marketing, 
which is almost as broad as digital marketing itself. It involves 
adapting everything you do on a desktop to a mobile device, as well 
as doing mobile-specific tasks like sending text messages and using 
social messaging apps and in-app advertising. If you want to reach a 
younger audience that spends a lot of time on their phones, this is 
especially important.
5. Email Marketing
       Invite visitors to join your email subscriber list each time they visit your 
website or business. You can send emails about sales, upcoming events, 
or new products with their permission. Email marketing is often 
undervalued, and Lyfe Marketing estimates that for every dollar spent, 
about $40 in revenue is generated.
      The fact that this digital marketing channel should offer value to your 
audience is the most crucial aspect. If you give those exclusives that they 
won't get anywhere else, you can build a relationship that works for both 
of you and make them more loyal to your brand.
       Let's now examine the specifics, such as when and how to use the 
various forms of digital marketing, now that we know what they are.
6. Social Media Marketing
      Digital marketing channels include social media marketing and platforms 
like Facebook and Twitter. To reach a new audience, you can buy ads or 
create a profile for your business on any social media platform and post 
about new products, sales, or content that has just been published.
      The kind of audience you want to reach will determine which social media 
platform you use. For instance, Pew Research found that people between 
the ages of 25 and 29 are best served by Instagram, while people over 65 
are best served by Facebook.
When and How to Use Different 
Types of Marketing?
Different digital marketing strategies will work better for your business depending on where it is in its 
development.
SEM, social media, and affiliate/influencer marketing can help you quickly reach new audiences for new 
businesses looking to expand their audience.
Focus on creating valuable content and cultivating brand loyalty through channels like email marketing 
after you have established an audience. To ensure that your website continues to receive new organic 
traffic, create this content with SEO in mind.
Invest in a training course like Simplilearn's Digital Marketing Training course to advance your digital 
marketing strategy to the next level. This kind of program will give you all the information you need to 
make the best strategy.
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