how web design improve sale
                     How Web 
Design Can 
Improve 
Your Sales
introduction
From the smallest start-up to the biggest organizations, your online website is the soul of business 
and digital marketing is most important for you to boost or improve website sales and take the lead 
in the markets. Everything takes a revolving nature towards your website and your web design 
depends so much on what you’re trying to find. But a question that always is whether a good 
website design helps in boosting the sales of your business. With a raising number of businesses, 
many people are moving online for their chances of improving sales and moving forward in the 
business. Nowadays online competition is becoming stronger than ever and is trying extra for 
designing websites for overtakes the competition.
How the website looks depends on the future of the business too. If you want your business to be 
growing and in a successful mode, then make sure you’re designing your website accurately and 
giving the audience what they want in return. This way you may be getting your sales and 
consumer will be getting client satisfaction.
5 ways to improve your web design to increase sales
1) Integrate responsive design
When you understand the importance of web design 
for
sales and business, you can understand the impact 
of having
a functional site that appeals to your client. The first 
step to
growing sales is integrating responsive design. 
Responsive
design ensures your site adapts to whatever device
somebody uses.
If someone accesses your website on their mobile 
device,
responsive web design ensures that your site adapts 
to fit
the smaller screen. The audience will have the same 
good
experience that they would if they accessed your site 
on a
desktop. You must integrate responsive design into 
your site
because 37% of the consumer is more likely to buy 
from
mobile responsive websites.
A good website design that’s responsive can help you
improve sales for your business.
 2) Optimize your website load 
speeds
Your e-commerce business is only as strong as your website. If visitors are met with 
unworthy design and painfully slow load speeds, they are going to leave before you’ve 
had an opportunity to make your pitch. According to Research from Stanford reveals that 
75% of internet users will make judgments about a business’s credibility simply based on 
how its website looks. A Kissmetrics Infographic reveals that by the time your website 
hits 4 seconds of loading time, you’ve already lost 25% of your potential visitors. This 
can be a deadly statistic, as many first-time e-commerce businesses do not invest 
sufficient money and talent into their website development to overcome this barrier.
“If your e-commerce website hosts data-intensive graphics and image, it takes much 
longer time to load than a smooth, cleanly designed website with minimum graphics,” 
Lundin explains. “The takeaway here isn’t that you should eliminate image and graphic 
elements from your e-commerce website design. The lesson is to use design elements 
smartly for maximum effect and faster load speeds.”
Lots of e-commerce stores are photo-heavy. “Make confirm that you minimize your image file sizes as 
much as possible while still sustaining good quality. Artful and intentional use of color, text, and white 
space can go a long way. Throw in a few minimum brand-specific graphic elements and you can make a 
website that is a pleasure to navigate,” Lundin adds.
Also, when working with your website designer, make sure to communicate that fast load speeds are a 
very high priority. You can also use a free tool like Pingdom to test your website load time for the 
average visitor by location.
3) Use high-quality visuals
         If you want to improve sales with web design, focus on using high-quality 
visuals. Visuals play an important role in keeping your visitors engaged on your 
page. Because you have blocks of text on your web page and nothing to break 
them up, you risk pushing your audience away from engaging with your website.
         Walls of text can feel overwhelming, which causes the audience to bounce from 
your website. Additionally, if your visuals, like product images, are not good and 
high quality, your audience won’t be able to see them. It will also give them a 
negative impression of your website and can make users perceive your website 
as unsafe or untrustworthy.
         Good website design includes high-quality visuals that help increase the user 
experience. You can use videos, photos, or graphics to add a visual pop to your 
website.
4) Simple Navigation
Making it fast and easy for customers to find your products with clear and brief navigation 
and a search bar is one of the simplest techniques you can incorporate to boost online 
sales.
 The best place for this navigation is at the top of the page which will allow visitors to get 
the information they are searching for or be enabled to make a quick purchase.
5) Use white space 
If you want to increase sales with website design, make sure you utilize white space. Many 
organizations make the mistake of trying to fill every inch of their website page with 
information or visuals. The reality, however, is that overloading your site can make it more 
distracting and overwhelming for your users.
 White space is fundamental to good design. It allows you to have a clean website and keep 
your users focused on important information. Apple’s website is a great example of utilizing 
white space to keep audience focused.
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