Difference between Influence marketing and Influencer marketing
                     Difference between 
Influence marketing and 
Influencer marketing
                                              Presented by,
Online Reputation Manage
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● Man is a social animal. He always keeps visiting and greeting new 
people. Not only the physical other self but also another 
person’s culture, school of thought and behaviours. 
● Man is always attracted by materialistic things and with every visit 
to your colleague’s place, you find something interesting about or in 
his place. 
● You may like his furniture, but you never got a chance to ask where 
he got it from and you also need one for you. You also long for a 
celebrity’s clothes that catch your eye. You go through one Google 
search result after another to find it. 
● You even post a picture on your social media, hoping that someone 
might help you find the perfect product for you.
Influence Marketing
● Influence marketing should not be confused with influencer marketing, which 
focuses on individuals pushing products to consumers. 
● Instead, it’s about the whole journey the company makes with the customer 
from brand awareness, comparing product qualities, prices, reliability and till 
purchase decision. It creates a whole context in the form of content to reach 
out to the right customer at the right time.
● An influence marketing strategy, on the other hand, can directly push sales 
as there is nudge at each step of the purchase decision.
Influencer Marketing
● Influencer marketing is hiring professionals who can from various niches like 
students, entrepreneurs, celebrities and even experts to promote and push your 
product. 
● It generally influences the first step of a purchase decision i.e. brand awareness. 
These influencers have certain niches and targeted audiences to push your 
brand’s products by creating engaging content.
● An influencer marketing strategy may or may not generate sales directly as it’s 
just a nudge given to the customer. The ROI for an influencer marketing strategy 
may be good if it gives the right amount of push.
● Hosting an influencer event is a great opportunity to spread brand 
awareness among your key target audience.
●  It also serves as an efficient way to gain social media attention and 
coverage.
●  It has done a lot of goodwill for brands all over the world, and if 
you’re looking to start your own, you definitely landed on the right 
page!
Our Services
●  Online Reputation Manage is one such agency that helps brands 
discover, manage and work with high-end influencers to make sure 
that your brand reaches millions of passionate and socially engaged 
audiences. 
● We even help out brands in finding the right niches, figuring 
authentic (genuine) influencers, discovering trends in content and 
even calculating ROI for each targeted audience.
For more Enquiries, Feel free to Contact us,
Website: https://onlinereputationmanage.com/
Email: [email protected]
Contact No: +91-8700450757